A swim business is ideal for former swimmers with lots of
experience and a perfect match for former swim coaches. The person can start
the business from scratch, buy an existing business or join a franchise.
How
to Build your Business
Make sure the facility offers high quality swimming
pools, coaching and equipment. Leverage on innovative designs, technology and
qualified instructors. To succeed you need passion, love for the sport, funding
and a good business model.
Franchise
Opportunities
A franchise opportunity provides support for new
investors. They offer step by step guide, training and support. Some franchise
optimizes result through the use of video analysis and pool system.
You need to write a business plan and carry out a
feasibility study. Make sure the location is ideal and easily accessible. Study
zoning requirements and government regulations for such establishments.
To improve services use software analysis, learn
instructional techniques and procedures. Make sure the pools are specially
designed to maximize the space.
Study the layout use promotional to drive traffic to the
facility. Your operational standards should be high and at par with your
competitors.
Services
The business should offer individualized teaching for
different ages. The scope of services includes professional training for
competitive athlete and beginner classes.
Services to offer includes video analysis, pool system,
aquatic training. You can sell swim merchandize, offer community activities and
lessons.
Swim
School Services
• Individualized
teaching for different ages
• Professional
training for competitive athlete
• Beginner
classes
• Video
analysis
• Pool
system
• Aquatic
training
• Sell swim
merchandize
• Offer
community activities
• Lessons
How
to Start a Swim School
To operate a swim school there are legal implications and
safety concerns. The schools should be certified with professional instructors.
You can operate from a facility or offer outside jobs. Places to offer your
services are theme parks, public pools and beaches.
Who
can start the Business?
The business is perfect for people with passion for
swimming. Knowledgeable people with perquisite skill and knowledge of the
industry.
The job is to offer swim coaching, techniques and safety
tips. A typical day involves lessons to people of different age groups. Teach
aspiring professionals, swim teams, College and High school students.
Client
Base
Your client base are both professional and young
students. Offer swim coaching for children in your community, single or group
lessons. You can offer private lessons and sell merchandise.
• Professional
athletes
• Young
students
• Children
• Single or
group lessons
• Aspiring
professionals
• Swim teams
• College
Staff
You can run the business yourself and hire appropriately.
A smart way to reduce cost is leasing equipment and pools.
Legal
The legal requirement include a swim instructor
certification or license. The certificate should be from a recognized government
agency.
It is important to acquire a state permit, secure a
business name and register the company. It can be a sole proprietor or limited
liability company. Other requirements are liability release form, legal
agreement and operational permit.
• Swim
instructor certification or license
• State
permit
• Business
name
• Register
the company
• Sole
proprietor or Limited Liability Company
• Liability
release form
• Legal
agreement
• Operational
permit
Earning
and Expenses
The cost depends on the type of service rendered. Group
or individual sessions attract $50 to $ 100 an hour. Offer discounts,
competitive pricing and joint classes to reduce cost.
The expenses depend on rent, utilities, transportation
and insurance. The major expense is transportation and advertisement.
Marketing
Attract customers through print and electronic media.
Print flyers, posters, banners, business cards and billboards. Use social
media, create a website, direct mail and community based activities.
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