How State Spend on Investment Promotion

The governor of a state should disclose plans by his administration to invest a specified amount in investment promotion. This is done as a way to encourage foreign investors to the state or county.
The head of government such as a governor could present a budget proposal to the house of assembly for consideration. The main aim of the investment proposal is to enhance efforts to boost the economy of the state.
This should be in line with the sates effort at expanding the economic base, based on the proposed amount they intend spending on investment promotion. The hope is to drive positive investment initiatives to the state.
The state should provide guarantee from investment in the private sector willing to do business in the state. The state should match funding for projects and provide a conducive environment for investors.
The state can focus on big ticket projects such as modular refinery, parks and economic enhancement projects. This will guarantee foreign companies investing in the state.
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State Investment Promotion Initiatives

• State should disclose plans by his administration to invest a specified amount in investment promotion
• A way to encourage foreign investors to the state or county.
• Present a budget proposal to the house of assembly for consideration
• Investment proposal is to boost the economy of the state.
• States effort at expanding the economic base
• Drive positive investment initiatives to the state.
• The state should provide guarantee from investment in the private sector
• The state should match funding for projects
• Provide a conducive environment for investors
• The state can focus on big ticket projects
• Guarantee foreign companies investing in the state

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How to get Exide Battery Dealership

Lead acid batteries are referred to as Exide. The batteries are common in automobile, generating sets and industrial applications.

Two major players in Exide battery manufacture are Exide Technology and Exide Industries. Exide Industries is an Indian based company while Exide Technology is an American company.

The business is slightly challenging and capital intensive. However there is a huge market for battery products.

Exide distributorship business is lucrative and operators earn huge income. To start a distributorship business you are required to have a partnership agreement, large storage facility, heavy-duty vehicle and company registration.

Markets that use Exide products

Exide battery products are popular in the transportation industry. Common markets include hybrid vehicles, rail transportation, forklift trucks, automobiles, commercial vehicles and heavy duty trucks.

Other markets for the product are power generating plants, solar storage units, electric utilities and telecommunication systems.

Batteries have been developed for tropical conditions and European climates. More development includes submarine batteries, motorbike, poly-ethylene separators, golf carts and valve regulated lead acid batteries.

Electric vehicles also use high energy density batteries.

Exide Battery Markets

• Rail transportation
• Forklift trucks
• Commercial vehicles
• Automobiles
• Heavy duty trucks
• Farming equipment
• Power generating equipment
• Solar units
• Telecommunication system
• Motorcycles
• Submarines
• Golf carts
• Electric vehicles
• Power stations

Brands of Exide Batteries

There are many brands of Exide batteries for distributors. Some of the popular ones are Boss, Champion, Little Champ and Conrex.

Others are Jupiter, SF Sonic, Dynex, Index and Chloride. A distributor should focus on popular brands in your locality. This is because customers prefer products with history of performance.

Brands of Exide Batteries

• Boss
• Champion
• Little Champ
• Conrex
• Jupiter
• SF Sonic
• Dynex
• Index
• Chloride

Things to Consider Before Buying a Battery

There are a few things to consider before choosing a battery. Study the batteries design and plastic components.

Determine the type of rubber components such as hard or soft rubber. The manufacturer should include manufactured date, expiration date, battery test and quality assurance.

How to get Exide battery Dealership

Exide battery supplier’s main product is the lead-acid batteries. The batteries are used for transport applications and automobile sector. You can secure a dealership deal by approaching a manufacturer or larger supplier in your country or abroad.

Find companies that offer extensive support for partners to enable success of your enterprise. To become an Exide accredited dealer complete an account application or phone the company directly.

If there is a local representative of the brand of Exide battery you prefer they will arrange a meeting. Alternately find a new brand not represented in your country and talk to the manufacturers. The challenge with this arrangement is securing the sole distributorship rights.

Write a Business Plan

Write an Exide Battery distributorship business plan. The plan should focus on securing distributorship deals with manufacturers or subsidiaries.

Determine the model of battery and product branding. Large Exide manufacturers have already spent huge amounts on product branding so marketing concerns should be geared toward end users.

Your business plan should include business structure, funding sources, management team, future goals, and profit/loss.

Carry out a Feasibility Study

The feasibility study should focus on competitors and popular brands in your area. What are your competitors doing and which brand of Exide do they prefer.

This would provide a template on how to proceed. You need a good location close to your target customers.

Funding

Battery distributorship business is capital intensive. This is because of the huge amount spent on procuring the batteries.

You also need a store front and ample storage facility. Other requirements are heavy duty vehicle to move the merchandize.

Approach any commercial bank in your area and secure bank loans. You are required to provide collateral, business plan and some capital. Other ways to source funds are through partnership, target savings or private investors.

Locating the Business

Locate your distributorship business close to your target market. Your target markets include automobile transport companies and government armed forces.

Make sure you rent a lager store capable of accommodating your stock. The store should have an administrative building and storage facility. The store should be easily accessible to vehicles and visible to general public.

Registration

There are some environmental issues for battery storage. Find out the state or governments requirements in your area.

You need permit to store battery and a good waste disposal strategy. Register the business as a limited liability company and get liability insurance.

You need a tax identification number and value added tax for sales. To sell or distribute the products you need a trade license. There are some fire safety protocols associated too battery business.

Marketing

Most top brands provide adequate marketing support for distributors. Battery distributors only need to attract local markets and secure contracts.

Use traditional advertisement such as flyers, billboards, business cards and sign boards to attract patronage.

Build a Website

Building a website is a good ideal and a sales outlet that never sleeps. Add all your products services and prices for customers to see.

Offer shipment discounts for mass purchases. Find automobile forums, auto websites and introduce your company.
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How to use Business Intelligence Software in Strategic Planning

The use of business intelligence software in strategic planning is very important to the growth of any establishment. It plays a key role in organizational structure, management and productivity.

The software is performance oriented and has multiple applications and purposes. The software is applicable to data sharing, customer insights and reporting.

Others are quantitative analysis and business goals. The organization uses computer technology to analyze, discover and identify business data.

It aids predictions and provides empirical historical data. The advantage of intelligence data includes quick decision making by using the information productively. Such decision making identifies opportunities, increases productivity and profit.

How to Use Business Intelligence Solutions in your organization

1. Social Media Intelligence

Social media is huge and leveraging on the popularity is important. Companies use social media intelligence to attract new customers and connect with existing ones. The software enables expansion of customer base through identification of costumer behavior.

2. Increase Employee Productivity

The solution enables operational efficiency of staff. The software identifies tasks, productivity, and employee performance. It efficiently streamlines work processes and team management.

3. Sales Information

You can use BIS to understand sales information and performance. Sales information is very important to the growth and development of any organization. It easily coordinates multiple sales channels and evaluate performance report.

4. Customer Insights

We have explained the benefits of BIS as gaining good customer insights. It also provides data on their preferences, behavior and spending. This information helps attract new customers and drives sales

5. Empower Employees

The software empowers employees for better productivity. The employees are able to make informed decision that drives sales and productivity. Empowering the workforce creates an atmosphere of competitive performance by the company staff.

6. Performance Indicators

BIS provides performance indicators that complement the business strategy. It provides synergy, focus by presenting matrix that are accompanied by performance indicators. This enables the company improve performance in core areas.

7. Quick Business Information

Spot decisions are enabled through accurate data gathering. The matrix helps the company take the right decision based on information gathered. This provides a competitive edge over businesses in same industry.

8. Protect from Online Threats.

Common online threats to businesses are malware attacks and data breach. Investing in software with advanced security features is very important. The software protects the organization from cyber attacks, malicious threats and hackers.

9. Time Management

The software saves time on data entry, data access and avoidance of errors. This decrease time spend on performance computations and provides a visualization of available information. This enables accurate calculations and quicker decision making.

10. Shows Areas to Cut Costs

The software provides information that could aid cost cutting measures. It shows areas to cut cost and other areas that require additional funding.

This provides effective money saving strategy, optimization of resources and inventory management. This leads to efficiency, proper accounting and profitability.

Why Invest in Business Intelligence Software

• Good time management
• Cut costs
• Increases employees productivity
• Protects from malicious attacks
• Access to quick business information
• Good performance indicator
• Provides sales information
• Offers customer insight
• Empowers employees
• Offers social media intelligence
• How to use big data to drive customer service

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How to Use Big Data to Drive Customer Service

The impact of big data to customer service is visible, measurable and direct. The data offers businesses smart solution and predictive analysis to drive sales.

A huge amount of data is generated by different devices daily. Harnessing this data is highly beneficial to large and small companies.

Utilizing the data would give insight to customer behavior, preferences and shopping habits. It provides targeted solutions, improves customer service system, increase customer satisfaction and experience.

It reduces the bottlenecks in customer service and offers key areas of improvement. Other features include comprehensive analysis, high success ratio and goal oriented.

Small business can embrace big data to race head on competition. Big data analysis plays a key role in customer satisfaction and profitability.

As the data increases newer technology is needed to accommodate the huge volume. Here are ways smart technology can improve customer service.

Using Big Data for Customer Service

Customer Service

Customer service is the most integral part of any business. It improves customer experience and company profitability.

It also helps the company understand consumer behavior, preferences and product choice. To boost the customer service, companies need to invest in dig data collation. This offers the company digital transformation, competitiveness and growth.

Why invest in Big Data

• It improves customer experience
• company profitability
• understand consumer behavior
• preferences
• product choice
• boost the customer service
• digital transformation
• competitiveness
• growth

Locates Area of Improvement

A complete digital transformation can improve customer experience. The data provides valuable insight on customer behaviors and preferences.

The information gathered provides leverage over your competitors. Understanding the needs of your customer would provide smart customer service and achievable goals. It also aids future planning and recommendations.

•  improve customer experience
• insight on customer behaviors and preferences
• provides leverage over your competitors
• Understanding customer preferences
• provide smart customer service
• achievable goals
• aids future planning
• recommendations

Effective Communication

Understanding customer preferences is just one of the advantages of bid data. Offering desired services at a cost effective rate is another advantage.

It improves the performance and offers better communication with clients. It helps a company diagnose problems in a quick and effective way.

It provides more effective billing, data analysis and digital information. Using the system the company can connect with customers efficiently.

Big Data Analysis

Big data analysis has a huge impact on customer service. The data improves customer service delivery, profitability and better competitiveness.

The ability to integrate data from different devices gives companies that embrace this technology an edge over others. The data are precise, provide useful insight and scalable.

The company can create models and run simulations to determine prices and sales. The company can also find quick solutions, understand customer’s needs and solve customer service issues.

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Conclusion

It is important small and large businesses invest in data collation. The benefits are huge, quick and sustainable. Periodically the company needs to upgrade the technology to meet fast changing trends.

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Start Email Marketing Business in Nigeria

Email marketing campaigns are aimed at sales and increasing customer base. Direct email marketing has a high conversion and click through rate. 

Running a successful marketing campaign is time consuming and challenging. You need some digital marketing training and lead generation knowledge.

The system you use could be automated or manual with a view to generate leads. It should attract new customers and drive traffic to your sales page. Well executed email marketing campaign could easily double your sales.

Why Email Marketing is Effective

There are many reasons why email marketing is effective. It generates leads, creates sales and is cost effective.

You don’t need postage stamps, letter stuffing, print or radio adverts. It is more affordable than other marketing strategies.

It out performs social marketing and web ads. Email marketing is targeted and easy to share. You can measure the response and analyze the data.

The medium also increases brand awareness, drives referrals and offers targeted content. It requires very little technical skill.

• It generates leads
• creates sales
• cost effective
• affordable
• out performs social marketing
• targeted
• easy to share
• analyze data
• increase brand awareness
• drives referrals
• offers targeted content
• very little technical skill

How to Crete an Effective Email Campaign

It is important for email marketers to get the desired result. To achieve results create an email contact list and subject line. Others are the email content, type of images, quick response and tracking.

• create an email contact list
• subject line
• email content
• type of images
• quick response
• tracking

Email Marketing Tools and Software

Email Marketing Software

One of the best software to use as a marketer is GetResponse. You get a 30days free trial, account approval and your email verification. It provides an auto-responder, newsletters and list gathering technology.

How to Crete a Campaign

To create a campaign you can write a message or use a web form. You then send targeted message to your subscribers.

To create a campaign, go to current campaign menu. Then enter your campaign name, write the message and send. Then integrate an auto responder. Make sure subscribers easily join through your website, social media or online marketing channels.

How it Works

Assign each 'Form' to a specific campaign and create a landing page. You can also direct the subscriber to your website. Let people subscribe by dropping their email addresses.

You can use your social media Fan page to collect email addresses. Use a social media widget that allows your subscriber’s share the message. Other ways to get email addresses include webinar link and a survey form.

Things you can do on GetResponse

There are many features you can use on GetResponse. You can enable instant notification about new contacts and change campaign name. Others are setting up confirmation page, create auto responders and newsletter.

You can also add an extra unsubscribe link to your message. Others are easy addition of attachments to your message and testing. Another interesting feature is the ability to analyze result of email campaign.

• enable instant notification
• change campaign name
• setting up confirmation page
• create auto responders
• newsletter
• add extra unsubscribe link
• add attachments
• testing
• analyze result of campaign
• The different types of advertisement
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Email Marketing Tools

Every online marketer needs software and tools. Email marketing tools is a highly converting technique used by marketers. It is highly efficient, targeted and effective. There are many tools to consider for your marketing campaign

Touchstone

You can automate your campaign with Touchstone. Other benefits are the tools ability to predict good words in subject lines and suggest appropriate words. You are guaranteed high conversion.

Email Acid

Email acid allows compatibility testing with any email service provider. It has a good testing and analytical tool.

You can send email from your email service provider and test run campaign on selected audience. The result could be viewed individually or in aggregate. 

It facilitates easy sharing including feedbacks and comments. The tool also detects errors in the code of your email.

Email Analytics and Testing

Litmus affords the user fast updates and email compatibility. You also get instant previews on both desktop and mobile devices. You can build your email from scratch using their premium looking templates

Email Spam Test Tool

The email spam test tool would detect if your email becomes a spam. It does this by checking the configuration of your server, email server IP rep or blacklisted email.

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How to Start a Network Marketing Company

The best option for network marketers is the use of Facebook. Facebook marketing provides a platform for targeted audience to your site.

They provide opportunities for likes, shares and impression. To succeed you need to build authority and trust with your audience. The business is highly competitive and there are many marketers.

Network Marketing Strategy

• Create a Facebook fan page
• Get leads
• Use email marketing
• Build a website
• Drive traffic to your website 
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Create a Fan Page

It is important for marketers to create a Facebook fan page. The page should have valuable posts, website URL and images.

Make sure your page has about 20 posts related to your service or product. Include infographics, quotes and video to your page.

Get leads

A valuable resource a marketer uses is lead generators.  To gather leads you need to offer your audience good content for free. The free product could be an ebook or digital product.

Make sure the product solves a problem or answers a question. While offering the free product you get their email address. Once you have email subscribers use an auto responder to follow-up.

Traffic to your Website

Drive traffic to your website through Facebook advertisement. You can also boost your post and create quality post.

Targeting info to use on Facebook are location, age range and gender. Other parameters are language, relationship status, interests.

Once you add preferences and price you get the number of potential people who would see your ads. Once you have targeted a specific audience set a budget.

Marketing

To reach potential clients you need to market your business. Use advertisement in newspapers and business magazines.

Spend on classified ads and distribute a brochure. Setup a good costumer service desk and accept payment into a dedicated account.  Use print media such as flyers, posters business cards and banners.

Build a Website

You can build the website yourself or hire professional web designer. Use the website to showcase your services, prices and location.   

Add telephone number, terms of service and privacy policy.  To build the site buy a keyword rich domain name and host plan. Make sure the website has a premium template and is SEO optimized.

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How to Start a Lottery Business in Nigeria

Stating a lottery business is very challenging and highly lucrative. You need serious capital investment, technical assistance and creative thinking.

There many guidelines, taxation, state and federal regulations. Lottery is gambling and involves the selection of numbers.

The business is legal in some countries and a huge revenue earner for the governments. And in other countries there is an outright ban on such activities.

Before setting up your enterprise you need to study federal and state laws in your country. The organizers of lotteries have different format such as purchase of tickets, selection of numbers and multiple entries.

The prize money could be fixed, based on multiplier numerics, fixed percentage of the receipt or 50% of the revenue. The chance of winning lotto varies and is determined by various factors. The game is patronized by low and middle class workers dreaming of big fortune and luck. Here are ideas on how to start a lottery business.

What you need to start a Lottery Business

There are a few things you need to start the business. You need funds, insurance cover, certificate of incorporation and operational license. Others are employment agreement, business plan, non disclosure agreement and business license.

• funding
• insurance cover
• certificate of incorporation
• operational license
• employment agreement
• business plan
• non disclosure agreement
• business license
• technology

How to Start a Lottery Company

Locating the Business

The location is critical to the success of the enterprise. The choice location should have access to your potential customers.

To find ideal locations carry out a feasibility study and conduct a survey. Write a lottery business plan and study your competitors.

Ideal geographical locations are urban towns with huge population. Make sure the location is easily accessible and convenient for your customers.

Apart from establishing a terrestrial office you need to leverage on the internet. Online gambling accounts for 50% of sales of a lottery company.

To go online you need a license from your regulatory body. Make sure the category of license you apply for accommodates both terrestrial and online games. Common types of internet games are SMS, USSD, online games and mobile.

Lottery Technology

Every lottery company needs serious investment in technology. The technology is needed to provide secure services, data storage and game systems. They should be well secured with latest software

Licensing and Permit

This licensing and permit procedure is based on the national lottery regulatory commission of Nigeria. To operate a lottery the company is required to have an operational license and permit.

The company must submit a letter of application to the director general National Lottery Regulatory Commission. The letter should contain an express of interest in a named lottery business.

The next step is to obtain a prescribed form with a non refundable fee. The fee is determined by the commission based on the category of lotto you want to establish. You submit the completed application form you need with the following documents.

Documents that Accompany an Application Form

The documents are a certificate of incorporation and particulars of directors (Form C07). Others are a copy of memorandum and article of association.

More documents are evidence of capital base from your bankers and organizational profile. Add evidence of technology to play the lotto, detailed accounting, security system and administration.

You are required to submit evidence of clearance from relevant agencies and detailed rules of your intended lottery game.

Documents

• a certificate of incorporation
• particulars of directors Form C07
• a copy of memorandum and article of association
• evidence of capital base from bank
• organizational profile
• evidence of technology to play the lotto
• detailed accounting
• security system
• administration
• evidence of clearance from relevant agencies
• detailed rules of your intended lottery game

Post Grant of License or Permit

 The company should establish a Price Fund account for the named lottery. The statutory payment of 20% of prize value made to the National Lottery Trust Fund to safeguard lottery players.

Insurance

The high risk factor requires a good insurance policy. Some insurance policies to consider are liability insurance, contractual bonus sports insurance and price insurance.

Others are redemption rebate insurance and workers compensation insurance. Find out from an insurance expert the right policy to take.

Lottery Categories

There are different types of lottery games, however the basic principle are the same. Lotto’s generally revolve around matching numbers drawn by the lotto company.

You have the daily lotto, mini lotto and standard lotto. Others are the multi-state lotto, quick picks, scratchers and the seven number lotto.

The standard lotto is when a player picks six numbers from a specific range of numbers like (Baba Ijebu). Daily lotto’s are drawn one a daily bases while multi state lotto’s offers large jackpot prices.

There are some lottery categories covered by the national lottery regulatory commission. The categories are online lotteries, promotional lotteries and sports lottery.

Others are USSD lotteries, charitable lottery, and lottery concierge services. They also accommodate short messaging service(SMS)lottery.

• daily lotto
• mini lotto
• standard lotto
• multi-state lotto
• quick picks
• scratchers
• 7 number lotto’s
• standard lotto
• online lotteries
• promotional lotteries
• sports lottery
• USSD lotteries
• charitable lottery
• lottery concierge services
• short messaging service (SMS)lottery

How Lotteries are funded

There are two ways lottery companies fund price money. The use an insurance company to underwrite the game or uses gamers funds. To use gamers funds they need to sell enough tickets to cover the price payouts.

What Differentiate your Company?

The business is highly challenging and securing a license is difficult. To succeed you need to create a buzz and differentiate your company for competitors.

A simply way is to offer gamers better odds or price money. Another way is to make the ticket affordable and easy to buy.

Payment and Prices

The mode of payment for huge lottery prices depends on the organizers. Contrary to expectation in the United States of America there are two options.

The winner may chose to collect a lump sum or annuity payment. The lump sum payment is significantly lower than the advertised winning.

This could account for a reduction in earning to 1/3^rd the actual prize money. This is also because of tax on winning. However in some countries the winning do not attract any personal tax especially for those who choose annuity payment.

Marketing

One of the most important aspects of the business is marketing. You need to reach your target audience and attract participation.

It is important you have a marketing budget and create a website. Use direct marketing, television advertisement and radio.

Use newspaper publications, banners and billboards. Increase awareness through social media platforms and web advertisement. Use email marketing, provide incentives and enlist sales agents.

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