Running a successful marketing campaign is time consuming
and challenging. You need some digital marketing training and lead generation
knowledge.
The system you use could be automated or manual with a
view to generate leads. It should attract new customers and drive traffic to
your sales page. Well executed email marketing campaign could easily double
your sales.
Why Email
Marketing is Effective
There are many reasons why email marketing is effective. It
generates leads, creates sales and is cost effective.
You don’t need postage stamps, letter stuffing, print or radio
adverts. It is more affordable than other marketing strategies.
It out performs social marketing and web ads. Email marketing
is targeted and easy to share. You can measure the response and analyze the
data.
The medium also increases brand awareness, drives referrals
and offers targeted content. It requires very little technical skill.
- It generates leads
- creates sales
- cost effective
- affordable
- out performs social marketing
- targeted
- easy to share
- analyze data
- increase brand awareness
- drives referrals
- offers targeted content
- very little technical skill
How
to Crete an Effective Email Campaign
It is important for email marketers to get the desired result.
To achieve results create an email contact list and subject line. Others are
the email content, type of images, quick response and tracking.
- create an email contact list
- subject line
- email content
- type of images
- quick response
- tracking
Email
Marketing Tools and Software
Email
Marketing Software
One of the best software to use as a marketer is GetResponse.
You get a 30days free trial, account approval and your email verification. It
provides an auto-responder, newsletters and list gathering technology.
How
to Crete a Campaign
To create a campaign you can write a message or use a web
form. You then send targeted message to your subscribers.
To create a campaign, go to current campaign menu. Then
enter your campaign name, write the message and send. Then integrate an auto
responder. Make sure subscribers easily join through your website, social media
or online marketing channels.
How
it Works
Assign each 'Form' to a specific campaign and create a
landing page. You can also direct the subscriber to your website. Let people
subscribe by dropping their email addresses.
You can use your social media Fan page to collect email addresses.
Use a social media widget that allows your subscriber’s share the message.
Other ways to get email addresses include webinar link and a survey form.
Things
you can do on GetResponse
There are many features you can use on GetResponse. You can
enable instant notification about new contacts and change campaign name. Others
are setting up confirmation page, create auto responders and newsletter.
You can also add an extra unsubscribe link to your message.
Others are easy addition of attachments to your message and testing. Another
interesting feature is the ability to analyze result of email campaign.
- enable instant notification
- change campaign name
- setting up confirmation page
- create auto responders
- newsletter
- add extra unsubscribe link
- add attachments
- testing
- analyze result of campaign
- The different types of advertisement
- Start network marketing company
Email
Marketing Tools
Every online marketer needs software and tools. Email
marketing tools is a highly converting technique used by marketers. It is
highly efficient, targeted and effective. There are many tools to consider for
your marketing campaign
Touchstone
You can automate your campaign with Touchstone. Other benefits
are the tools ability to predict good words in subject lines and suggest appropriate
words. You are guaranteed high conversion.
Email
Acid
Email acid allows compatibility testing with any email
service provider. It has a good testing and analytical tool.
You can send email from your email service provider and
test run campaign on selected audience. The result could be viewed individually
or in aggregate.
It facilitates easy sharing including feedbacks and
comments. The tool also detects errors in the code of your email.
Email
Analytics and Testing
Litmus affords the user fast updates and email compatibility.
You also get instant previews on both desktop and mobile devices. You can build
your email from scratch using their premium looking templates
Email
Spam Test Tool
The email spam test tool would detect if your email
becomes a spam. It does this by checking the configuration of your server, email
server IP rep or blacklisted email.
0 comments:
Post a Comment