Mobile dog grooming business is very profitable and
moderately challenging. To start the business you need experience, quality
equipment. Others are mobile vehicle, funding and appropriately priced
services.
Things
to Consider
Business considerations are legal fees, advertisement
fees, licenses and certification. Others are proper accounting, type of
vehicle, business registration.
Contact your local government to find out the
requirements. You need a vehicle insurance policy and liability insurance.
More considerations are utilities like water, electricity
and standby generator. You need grooming equipment and a commercial driving
license.
• Legal fees
• Advertisement
fees
• Licenses
• Certification
• Accounting,
advertisement
• Type of
vehicle
• Business
registration
• Vehicle
insurance policy
• Liability
insurance
• Utilities
• Standby
generator
• Grooming
equipment
Gain
Experience
To grain experience become an apprentice or get formal
training. There are a few professional training courses and associations.
Attend seminars, workshops, read tutorials, books and web publications.
Gain workplace experience by working with a certified
groomer. Knowledge in other disciplines like dog training, pet sitting and
animal healthcare is advantageous.
• Become an
apprentice
• Get formal
training
• Join an
associations
• Attend
seminars
• Workshops
• Read
tutorials
• Books
• Web
publications
• Gain
workplace experience
• Get
certified
Marketing
Cover the vehicle with wraparound advertisement. You need
a permit to advertise on the vehicle. On the advert include the company name,
logo, location, telephone number.
Print flyers, posters, banners, billboards to reach
potential customers. Place your adverts in pet shops, veterinary clinics, pet
food stores and animal shelters. Network with pet photographers, doggie daycare
centers and dog walkers.
Use newspaper publications, referrals, word of mouth or
community based activities. Offer discounts to regular customers, build a
website and use social media platform. Use promotions, print newsletters,
brochures and use email marketing.
• Vehicle
wraparound advertisement
• Print
flyers
• Posters
• Banners
• Billboards
• Network
• Use
referrals
• Word of
mouth
• Community
based activities
• Offer
discounts
• Build a
website
• Use social
media platform
• Use
promotions
• Print
newsletters
• Brochures
• Use email
marketing
Pricing
The amount of money to charge customers depends on many
factors. Factors include breed of dog, type of grooming and type of cut. Other
considerations are how long it takes to complete job and location.
More things that affect price are distance, fuel costs
and labor. Mobile groomers charge higher than location based groomers. This is because
of transportation costs, maintenance of vehicle. They also offer personalized
services and convenience.
Licensing
You need a commercial driver’s license, vehicle
particulars and insurance. You need advertisement permit, business license and
vehicle insurance. You need liability insurance, tax identification number and
register the business as a limited liability company or sole proprietorship.
Define
Operational Area
Since you offer mobile services you need to define
service area. The area should be reasonable distance from your office or home.
Focus on your immediate environment and locations not more than 30 minutes
driving distance.
It is important to organize outcalls and group according
to demography. This will offer better efficiency and reduce transport costs.
You can meet appointments on specific days depending on your schedule.
Common locations are individual homes, apartments, office
complex.
Mobile
Dog Grooming Equipment
Make sure the vehicle is fitted with mobile dog grooming
equipment. Common equipment are nail clippers, bows, cleaning products,
shampoos.
Others are blow dryers, bandanas, brushes and shears
scissors. More are clippers, bathtub, grooming tables, electrical outlets,
lighten and generating set.
• Nail
clippers
• Bows
• Cleaning
products
• Shampoos
• Blow
dryers
• Bandanas
• Brushes
• Shears
scissors
• Clippers
• Bathtub
• Grooming
tables
• Electrical
outlets
• Lighten
• Generating
set
The
Vehicle
The vehicle is the most important equipment in the mobile
grooming industry. The vehicle should be large enough to contain grooming
equipment and a grooming table.
Preferred vehicles are trailers or large vans. Most grooming
vehicles are converted and fitted with appropriate equipment. The conversion
should meet high way traffic safety administration standards.
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