Pizza is a traditional dish that originated from Italy.
The delicious fast food comprises flatbread, cheese, tomatoes sauce. More are
different condiments, meat, and vegetables. The ingredients vary according to geographical
location and recipe.
It is prepared fresh or frozen and baked in an oven. The snack
is popular worldwide, easy to prepare. Commercial restaurant that offer the snack
earn good income despite a few challenges.
Pizza
Types and Toppings
The difference between each pizza is the toppings.
Different types of pizza include Neapolitan, mozzarella, pizza alla marinara and pizza
pugliese. Common toppings are olives, peppers, tomatoes, garlic. You have
bacon, chicken, carrot, spinach, anchovies.
Common
Pizza Toppings
- Olives
- Peppers
- Tomatoes
- Garlic
- Bacon
- Chicken
- Carrot
- Spinach
- Anchovies
- Cheese
Learn
the Trade
The first step is to learn the trade. You need to know
different types if pizza and how to make them.
Other aspects include creating a menu and gaining
culinary experience. You could go to a culinary school, work at a pizza kitchen
or become an apprentice.
Other ways are through online courses, books and vocational
training. You need basic business and accounting skills to run the parlor. To
acquire business knowledge take some classes.
Develop
a Business Plan
It is essential you come up with a plan. The plan should
focus on equipment, menu, staff and location. Focus on immediate and future
goals to prepare a practicable blueprint.
To succeed you need to offer innovative services and delicious
food. You could increase customer awareness through discount, free giveaways,
friendly competitions or added services and products.
Franchising
or Independent Business
There are basically two ways to get into the pizza
business. You could leverage on a franchise or start independently. It takes
more funds to join a popular franchise than starting from scratch.
However franchise owners offer ready made menus, and
training. You gain from their experience, brand name and marketing paraphernalia.
Another advantage of franchising is that you get loyal customers of the brand.
On the other hand independent operators need to cover every
aspect of the business. The major advantage of being independent is full
control of your establishment.
The
Type of Pizza Services
You need to decide the type of services on offer. You
could offer a restaurant type service or home delivery service. To offer
delivery service you need a mode of transportation like motorcycle, bicycle or
car. The target area for delivery should be with a maximum of 30 minutes from
your location.
Branding
Choose a good business name and logo. This will become
the identity of your pizza. Find a good graphic designer to create something
unique, interesting and fun. The logo should be on your boxes including the
address and phone number.
Find
an Ideal Location
The best location is in commercial areas with lots of
human and vehicular traffic. The location should be easily accessible. You can
carry out a feasibility study and use realtors to find the ideal location. The location
also affects the pricing, rent and type of clientele.
Licensing
There are some guidelines to running a food business. Your
establishment needs to comply with health and safely issues.
There is also food handler’s health including operational
permit. Others include business registration, insurance and tax identification
number. Find out state laws that apply to your food business.
Funding
You need to get funds to start the business. Acquire
funds through target saving or borrow from friends and family. Approach any
commercial bank in your area for long term low interest loans.
Equipment
There are four types of ovens used n the preparation of pizza.
You have the coal fired brick oven or wood oven. Others include conveyor belt
oven and electric deck oven.
More equipment is the peel (long wooden paddle). You need
disposable boxes, rolling pin, warmers. Small outfit needs a chef,
receptionist, service personnel, manager, and delivery person.
Payment
Methods
It is import you accept money through different payment
methods. You can accept cash payments or POS payment. Other methods include
credit card, debit card payments online.
Build
a Website
Going online could double your output and profit margin. Make
sure you get a good domain name, host plan.
The site should be attractive and include images of your
product. Highlight the geographical location you cover, add terms of service. Introduce
an online payment system, contact number to receive orders.
Marketing
Deploy television adverts, radio, print in your marketing
campaign. Print flyers, handbills, posters, billboards and signboard. Use
targeted social media ads, Adwords to drive traffic to your website. Offer your
customers discounts, run occasional promotions.
1 comments:
One can also approach a franchise business company to start a food or tech outlet.. they are highly profitbable.
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