Investors interested in opening a tattoo shop will make
good money. The business has gained popularity with celebrities and young
adults. To run a studio you need experience tattooists, business knowledge,
funding.
Our
Vision and Mission
Other considerations is writing a business plan, good
location, quality equipment, legal fees. The job involves injecting ink under
the skin to create a permanent design. The designs are created either freehand
or with a template.
Business
Overview
Trevor tattoo Studio is a limited liability company that
offers tattoo jobs. The shop is located in Oklahoma in the United States of
America. The competition in America is high with over 30,000 registered
tattooists.
Trevor Studio is located at a busy area with lots of
human traffic. The area is synonymous with tourists and tattoo enthusiast.
Our products and services include original designs,
pre-designs and removals. Added services are massage, hair removal services.
Our workforce are tested professionals with several years’ experience.
We will provide professional service in a clean and safe
environment. We wish to establish a world class studio and apply appropriate
branding.
Milestone
The company needs to attain certain milestones such as
opening a corporate bank account, online payment platforms and registering a
business name. Others are obtaining a tax identification number, insurance and
business incorporation.
More include writing a business plan, recruitment of
employees, drafting contract agreements. The company needs to purchase
equipment, carry out a feasibility study and apply for permit. It is important
establishing relationship with vendors, creating a social page and drafting
employee’s handbook.
• Open a
corporate bank account
• POS
• Online
payment platforms
• Registering
a business name
• Obtaining
a tax identification number
• Insurance
• Business
incorporation
• Writing a
business plan
• Recruitment
of employees
• Drafting
contract agreements
• Purchase
equipment
• Carry out
a feasibility study
• Apply for
permit
• Establishing
relationship with vendor
• Creating a
social profile
• Drafting
employee’s handbook
Expansion
Strategy
The number of customers we attract will determine
expansion. To build capacity we will hire only experienced tattooists. We will
allocate adequate funds into marketing, promotions, and customer service.
Other provisions in ensuring sustainability are improved
wages of employees, huge selection of original designs and staff training.
Startup
Capital
The business is a limited liability company founded by
two friends. They are the sole financers each accounting for an equal
percentage in the business.
They have generated finds through personal savings, soft
loans from friends and family. The total startup of $100,000 was generated
$50,000 each contributed by the partners.
Medical
Supplies and Sterilization Equipment
The tattoo shop needs medical supplies and sterilization
equipment. The equipment list are antiseptic ointments, surface disinfectant
sterilizers. Others are cleaning wipes, waste disposal containers alcoholic
prep pads and latex gloves.
More include tattoo machine, needles, tubes, machine
rack. We will stock disposable razors, Vaseline, scissors spray bottles and
needle tray. The furniture are adjustable light source, rolling chair, tattoo
table chairs.
• Antiseptic
ointments
• Surface
disinfectant sterilizers
• Cleaning
wipes
• Waste
disposal containers
• Alcoholic
prep pads
• Latex
gloves
• Tattoo
machine
• Needles
• Tubes
• Machine
rack
• Disposable
razors
• Vaseline
• Scissors
• Spray
bottles
• Needle
tray
• Adjustable
light source
• Rolling
chair
• Tattoo
table and chairs
Needle
and Art Supplies
The needle supplies are tweezers, needle jig, needle bars
and tubes. Others are shoulder gun, sharp container, rubber band. Art supplies
are colored inks, thermal copier, pencils, watercolors, flash sheets, stencils.
• Tweezers
• Needle jig
• Needle bars
• Tubes
• Shoulder
gun
• Sharp
container
• Rubber
band
• Colored
inks
• Thermal
copier
• Pencils
• Watercolors
• Flash
sheets
• Stencils
Financial
Projections
The financial projections are cost of incorporation,
acquiring the facility equipment. Others are utility bills, website, computer,
printers and stencils. More include marketing, promotions, printing of flyers,
business card and signboard.
Publicity
and Advertisement
We will use social media platforms and online resources.
Others are advertisement in newspapers and tattoo related magazines. We will
distribute flyers, posters and complementary cards.
We will list the site in directories, yellow pages and
build a website. We will use branding and merchandizing to push the company
name and logo. The company will embark on direct marketing, attend seminars,
local expos.
Payment
Options and Pricing Strategy
Payment options are bank transfers, checks, bank draft
and mobile money. Others are online bank transfers and, point of sale, cash
transactions.
We will offer prices that a comparable with those
obtainable in the market. Regular customers will enjoy discounts and coupons.
Sales forecast involves breaking-even first year with earnings of $250,000
second year.
Products
and Services
The services we offer are body piercing, design tattoos,
predesigned tattoos. We will provide permanent makeup, laser tattoos, tattoo
removal, advisory service.
Our competitive edge are our creativity, experience and
quality service. We will build a professional team, organize regular training.
We will provide employees good welfare package to encourage better output.
• Permanent
makeup tattoos
• Body
piercing
• Customized
tattoos
• Pre-designed
tattoos
• Tattoo
removal
• Body
massage
• Hair
removal
Target
Market
Around the world tattooing has become a fast growing
enterprise. This is because of the popularity of television programs and
celebrities wearing tattoos.
Our target market are celebrities, tattoo enthusiast,
private individuals. Others are tourists, students and local community.
SWOT
Analysis
To compete favorably our business structure will reflect
or mission and vision. Our strength lies in our workforce with years of
experience. We will provide regular training, welfare packages for workers.
Unique services include original designs, pre-designs and
color choice. The weaknesses are gaining acceptance, attracting new customers
and huge competition.
Opportunities include increase in demand for tattoos, few
studios. The economy might affect customer’s purchasing power, cost of supplies
and utilities.
Employees
Trevor Tattoos is registered as a limited liability
company. The employees are chief executive officer, human resources,
administration manager. Others are studio supervisor, tattoo artists, service executive
and sales/marketing.
• Chief
executive officer
• Human
resources
• Administration
manager
• Studio
supervisor
• Tattoo
artists
• Service
executive
• Sales/marketing
Responsibilities
The responsibilities of chief executive officer is
recruitment, training and directing the establishment. The individual also
evaluates the opportunities and organizations strategy. The studio supervisor
coordinates procurement and ensures best practices.
Human resource manager’s job entails administrative
tasks, policy implementation, employee assessment and evaluation. The sales department carries out the
marketing, financial projections, consumer targeting.
The tattooists create designs, stencils and applies the
tattoo on the customers. Finally the accountant supervises budget
implementation, bookkeeping, tax, accounting reports.
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