The business is highly competitive and very lucrative. The
industry is booming because there are more used cars than new cars worldwide.
Billions of dollars is spent on vehicle maintenance,
repairs and servicing. The industry is relatively easy to join however you need
deep knowledge of automobile parts.
You also have to narrow your choice of parts to accommodate
certain vehicles. Other requirements involve startup funding, sourcing the auto
parts and find a good location.
To establish the
business there are a few legal frameworks and permits. You also need to monitor
your inventory, control cash flow and establish repeat customers to succeed.
Here are a few ideas on how to establish an auto part
parts business.
Start
an Auto Spare Parts Business
Write
an Auto Spare Parts Business Plan
The first step is to write an auto spare part business plan.
The plan should include startup funding, sourcing raw materials, marketing and
location.
Others are niche area, target demography, staff wages and
future projections. Carry out a feasibility study to understand your competitors,
services, prices and marketing strategy.
Conduct a survey to identify the best location for your
business. Spare parts dealers sell within certain demography and are mostly regional.
Make sure the location has a high density of customers.
Locating
the Spare Parts Business
In many countries you need to abide by zoning formula. A good
location is close to your customer base with few competitors.
Make sure the store is very visible and close to heavy
vehicular and pedestrian traffic. The
store should be large enough to handle huge inventory of parts. The number of
staff you hire depends entirely on the size and scope of the business.
Obtain
Necessary Paper Work
Register you company as a limited liability company or
sole proprietorship business. Follow zoning requirements and obtain a trade
license and tax identification number. Some of your inventory may be subjected
to value added tax.
Supply
Sources
The type of spare parts you stock depends on your
business plan. You might decide to stock only new parts or used spare parts.
We recommend stocking both used and new parts. Make sure
your customer know exactly what they are buying and offer full disclosure.
You could present a customer both used and new parts and
explain the price differentiation, merits and demerits. Identify a good source
for parts such as foreign markets like china for new parts or junkyards for
used parts.
Spare part manufacturers are always eager to take on new wholesalers
and distributors. Another good source for used parts is purchasing used
vehicles and scrapping.
Marketing
Your Spare Parts Business
To attract patronage you need an ideal location. A good
location is close to auto parts dealers that sell similar items. Although the competition
in such locations is fierce you will get regular patronage.
Distinguish your store by selling only quality branded
items. Offer better value than competitors, specialized products, quality and efficient
delivery service.
Some spare parts are hard to find so stocking specialize products
alongside general parts is a good money earner. Try to stock only popular
brands that have high reputation and brand depth.
Offer
Quality Parts
To grow the business-differentiate your store by offering
quality spare parts. Quality parts attract higher premium prices are durable
and better alternative to low quality cheap parts.
Branding
You can consider selling your own brand name or label
product. Some manufacturers offer major wholesalers white label products.
This enables a wholesalers use their own brand name on
the product. Make sure the product is high quality and durable.
This business strategy involves lots of advertisement and
marketing. However if the brand name becomes popular and trusted you have huge sales
and orders.
Use Franchising
Big independent spare parts dealers obtain franchise
deals. This establishes the store through band awareness, uniqueness and lots
of credibility.
Franchise owners expand lots of money on brand awareness effectively
reducing your advertisement costs. Reputable brand provides specialization and
enchants the image of our establishment.
Target
Demography
To succeed in auto parts business you need to target high
volume customers. High volume customers include auto repair businesses, vehicle
fleet operators and large mechanic workshops.
Use Both
Wholesale/Retail
Setup your establishment as a wholesale and retail
outfit. The wholesale section attracts bulk purchase from other spare part
dealers while the retail section deals with daily customers.
This business template is very effective and profitable.
Supply
used Specialty Parts
Used specialty parts are difficult to find and attract
premium prices. The downside is that you may stock the parts for extended
period before sales. Therefore only stock a few of such items in your store.
Offer
Delivery Service
Only a few spare parts dealers offer delivery service. A good delivery service provides added value
and convenience to the customer.
There are a full range of services on offer such as mail
order, courier service and box truck delivery.
Build
a Website
Use online resources to attract more patronage. Many vehicle
owners and mechanics are turning to the internet to find parts.
Make sure you build an optimized website that is easy to
navigate and order. Add list of spare parts in your inventory including images
and location.
Introduce a shopping cart, help line, about us, contact
us and delivery service. Use social medial to drive traffic to your website and
target demography.
.Promote
High Volume Parts
High volume parts are auto parts that constantly need
replacement. Such parts include windscreen wipers, side mirrors, bulbs, spark
plugs, antifreeze and filters.
Use newspaper advertisement, television and print media. Hire
commission based sales representatives to find new markets for your spare
parts.
3 comments:
As we can see the need of auto spare parts is in demand. Your blog is very helpful for starting an auto spare parts business. If you are looking for spare parts such as ball bearing, belts, pulleys etc then we are here to provide quality spare parts at affordable price.
Very informative blog thank you
I am mohiuddin from Bangladesh. I have a auto spare part shop. can I developed this business?
yeasin motors
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