Your primary duty is to attract customers to the product
and secure a sales order. The basic
principle of drop shipment is applicable to many products.
Some products are easier to package and ship than others.
Therefore product choice and niche is essential to drop ship success.
Steps
to Starting a Drop Shipping Business
- Choose a niche
- Select a product
- Identify your competition
- Find top tier shippers
- Build your drop shipment website
- List products
- Generate traffic
- Register the business name
- Secure drop ship agreements
- Terms and conditions
- Payment channels
- Social media marketing
Develop
the Business
To develop any business you need to invest lots of time
and effort. You need to learn the fundamentals of drop ship business.
Understand your customers needs and preferences are
important. Develop the skill through learning, online courses, seminars and
apprentice programs.
First time investors should focus on a niche market and
start small. You can successfully run a drop ship business part- time and
become full time as business increases.
Things to consider are marketing, customer service,
quality goods and develop a profitable business plan. The equity value and
brand of your business increases with time.
Drop shipping is moderately challenging so you need to
have realistic expectations. The business also requires 100% commitment and
transparency.
How
to Select a Good Niche
The niche market you choose can make or break your
business. Things to consider include low competition niche and drop ship fees.
The supplier charges per item based on the distance,
weight and other parameters. The niche should be deep and capable of assuring
high profit margin on low volume sales.
To find a niche, conduct a search of different products.
Use Google keyword planner to find low incident keywords that attract less
competition.
You can conduct a search on Amazon and research social
media platforms. Popular social media channel to consider are Reddit, Facebook,
and YouTube. Once you decide on a niche the next step is to find suppliers.
How to
Find a Drop-Ship Supplier
The niche will determine the supplier you need. Not every
niche has a credible supplier so you need to keep your options open.
The best way to find suppliers online is to use search
operators. Use the item plus keyword to narrow the field.
Focus on your preferred keyword and mix and match. Using
this method on Google search tool will bring up possible suppliers in your
chosen niche.
The next step is to analyze the result and focus on the
company profile and services. Send letters to your preferred suppliers for drop
ship deals.
Make sure you conduct serious due diligence before
committing to any agreement. Find out the credibility of your partners before
signing up.
Open
an Account with the Supplier
To operate a drop shipment business you are mandated to
open an account. The supplier would provide two options opening directly on the
website or opening a wholesale shipping account. The account is very important
for remittance of funds to the shipper once an order is made.
Account Opening Conditions
Although the conditions vary according to shipper there
are some similarities. You would need a resale license, tax identification and
submit company name.
Incorporate
the Business
Incorporate the business as a sole proprietorship or
limited liability company. Get an employer identification number and sales tax
exemption permit.
Starting
an Online Drop Ship Business
You need an e-commerce store to sell the items. Create a brand and select a top domain name.
There are a few successful drop ship websites selling
good quality stuff. To start your online investment considers developing the
website yourself.
The less involvement of web developers and marketers
equates to more funds and better profit margin. Before starting the business
you need to incorporate and get insurance cover.
Secure a top domain name and pay your host plan. Then
partner with a trustworthy supplier to carry out the shipment.
Make sure your website is optimized, scalable and easy to
navigate. The website needs a shopping cart and checkout for purchases and
orders.
Places to create a simple store include Shopify,
Wordpress and blogger. Use a premium template and create relevant pages.
Select the appropriate products for sale and offer reasonable
prices. Make sure your website has a product pages, about us page, contact us
and privacy policy. Other pages are terms of service, returns/refunds and
shopping cart.
Payment
Channels
Introduce different payment channels to optimize the
website. You could introduce a checking account, PayPal or credit card payment.
Collect sales tax and shipment charges.
Promote
the Business
Promote the website through social media channel. Popular
channels are Instagram, Pinterest, Google+ and FaceBook.
Don’t forget to introduce important apps in your store.
Make test purchases to make sure the website is functioning properly. Promote
the store through FaceBook advertisements and content marketing
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