The gps tracking business is highly competitive and
technology dependent. There are two ways to start a tracking company.
You could develop the technology yourself or use white
label software. A white label solution is the fastest and easiest way to start
the business.
- Write a gps tracking business plan
- Carry out a feasibility study
- Get funding through target savings/bank loans
- Find ideal location
- Register the business
- Choose a white label solution company
- Choose a niche
- Purchase hardware
- Select software
- Advertise your company
What
is White Label Business?
A white label company offers a developed product and
allows branding. You purchase the tracking product and brand with your company
name.
This cost effective methods elements huge funds on
technology development and research. White label solutions are not only found
in technology transfer and are common in food, beverages, drinks and
electronic.
The major advantage is lower startup costs and quick
turnaround.
White
Label GPS Tracking Products
The major products you need to run your gps tracking
business are software and hardware. The hardware transmits while the software
receives and monitors the signals. You are at liberty to purchase them
separately or together.
What
to Look Out For in a White Label Partner
Finding the right partner is equivocal to your success.
Make sure the technology they offer fits your business model. The partner needs
to be dependable and trustworthy.
They should also offer training and product repair or
maintenance services. Other features are quality product, after sales service
and consistency.
Choose
a Niche
The business has a broad base canvas in different
industries. Trackers are used on cargo, trucks, haulage companies and
individuals.
You need to select a niche and specialize. You could decide to track fleet of cars,
trucking company vehicles or cargo.
The niche you choose will determine the type of hardware
and software technology you need.
Select
the Hardware
Once you have chosen a niche the next step is to buy the
hardware. The hardware you choose should be high quality, functional and easy
to use. You also need to consider price, features, durability and
practicability.
Choose
Software
Make sure the software has a proven record of accuracy.
There is a host of software’s to choose. Contact the white label company for
software or recommendations.
Choose software that allows monthly, quarterly or yearly
subscriptions. Subscriptions are a major earner for tracking companies. The
software also provides a way for clients to track assets.
The software you choose should be cost effective, easy to
install and manage. Two quality software to consider are cloud gps software and
server gps software.
Software
Features
- Good software design
- Usability
- Simple
- Compatible to many tracker brands
- Good admin and control panel
- Customizable
- Full software branding
- High quality
Gps
Tracking Services
There are a few services a gps tracking company could
offer. Common services include having a subscription plan and gps installation.
You can add fleet management solutions, gps monitoring
and offer a verity of products. More tracking solutions include cargo tracking,
car tracking and mobile tracking.
You can add tracking app to your software and offer individual
tracking solutions.
Register
the Business
Register the business as a limitted liability company or proprietorship. The
company should be registered with relevant security organizations such as the
police.
Marketing
You can hire sales representatives to reach out to
potential clients. Major clients are banks, insurance firms, multinational
companies and petrochemical companies.
Others are haulage companies, security outfits,
government agencies and cargo companies.
Build
a Website
Build a website and choose a host plan/domain name.
Optimize the site with social media integration and include e-commerce
solutions. Drive traffic to the site through online advertisements and quality
posts.
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