Interested investors looking to start a perfume line
business need a business plan. The plan should cover every aspect of the
business. This includes funding, location, labor, products and services.
A plan is ideal for loan acquisition and marketing
purposes. Perfumes are in high demand and compositions are getting more
technologically driven. Anyone can start a perfume line based on capital
investment, equipment and knowledge of chemistry.
The company needs to formulate a safe, quality and
certified product for the market. The business is very lucrative and highly
competitive. It requires serious research, testing and development. Apart from
the fragrance, packaging is very important to the total look. Here is a perfume
production line business plan sample
Perfume
Line Business Plan
Executive
Summary
Graphic Fragrance a perfume and fragrance company based
in New York. The products are high quality and targeted to middle and upper
class individuals. The target market are new Yorkers, tourists and foreign
markets.
Our product line is vast producing a variety of fragrance
for our large market base. Our vision is to become a leading player in the
perfume and fragrance industry. Strategically placed for success our goal is to
hire highly qualified personnel to produce perfumes in line with our vision.
To ensure high quality we will use the best ingredients,
equipment and carry out extensive testing. To get the best from our employees
we will match and surpass salaries in the industry. The employees will also
enjoy value added incentives, promotions and a good working atmosphere.
Our equipment would be sourced from the best
manufacturers and leverage on cutting edge technology. This is to ensure high
productivity, optimal performance and outstanding products. The maintenance
department would carry out routine work to ensure maximum uptime in our
production line.
Graphic Fragrance would work according to best practices
obtained in the industry. We will ensure quality control methods and
standardization to produce the best perfumes for our customers.
We will deploy effective customer services to ensure
return patronage. And have a 24 hour hotline for enquires, orders and complains.
This will ensure prompt modification of strategies to meet customer’s needs.
Graphic fragrance is established by Duchess Alba a
seasoned entrepreneur with knowledge of beauty and cosmetology. She has a
master’s degree in chemistry and worked in a fragrance company for several
years.
Products
and Services for Perfume Line
Graphic Fragrance offer a full range of perfumes for both
men and women. The company would leverage on the expertise of perfume
developers and our research and development department. We intend producing
high quality perfumes for people who crave the best.
Our primary product are the different perfumes. However
to increase profitability and income we will offer a diverse range of colognes,
toiletries. The business will develop a franchise section for small business
owners interested in selling our products.
Products
• Perfume
• Soaps
• Toiletries
• Cologne
Our
Vision Statement
Our vision is to create amazing products and become a
leader in the perfume industry. We wish
to dominate the market with strategic marketing, excellent customer service and
products.
• Create
amazing products
• Become a
leader in the perfume industry
• Dominate
the market
• Use
strategic marketing
• Provide
excellent customer service
• Sell
quality products.
Our
Mission Statement
Our mission is to get our products in every household
both domestic and international. We wish to build a sustainable and profitable
company. Good customer relations and marketing is an integral part of our
business strategy.
• Get our
products in every household
• Build a
sustainable and profitable company
• Good
customer relations
• Have an
effective marketing strategy
Our
Business Structure
Human resources is the most important aspect of any
successful business. We intend building
capacity by hiring experience and highly qualified professionals.
The personnel are the purchasing manager, chemist,
security guards and chief executive officer. Others are the accountant, human
resources, drivers and marketing executive.
Roles
and Responsibilities
Chief
Executive Officer
The owner is the chief executive office of the company.
She ensure every department is functional and oversee the company’s direction.
The person communicates and directs the entire company structure.
Purchasing
Manger
The purchasing manager’s duty is to communicate with
vendors and procure. The role involves good interpersonal skill, preparation,
and negotiation, supply execution. They work closely with the accountant to
ensure cohesion in budgeting matters.
The
Chemist
The chemist’s duty is the mixture and creation of
fragrance. They develop formulas, test, analyze and create. They work within
the best practices and laws of the land.
Marketing
Executive
The job involves creating awareness of the products. They
develop and implement marketing strategies to drive sales. They use different
methods of advertisement like word of mouth, print and electronic medium.
Human
Resources
The human resources department handles compensation,
workers benefit and training. They ensure workplace safety, hiring and
screening of employees.
Customer
Service Executive
They work closely with the chief executive and ensure
proper implementation of policies. The receive customers’ orders, ensures quick
response and communication.
Accountant
The job entails financial planning, budget execution and
financial communication. They prepare the tax information, spending and ensures
proper accounting.
Security
Guards
The job of the security guard s to prevent unauthorized
access to the facility. They deter threats and communicate with the local
authorities.
The
Truck Drivers
The truck drivers distribute the products to wholesalers
and retailers. They are in charge of logistics, inventory delivery and
maintenance of trucks.
SWOT
Analysis of Perfume Line Business Plan
The SWOT analysis focuses on the strength and weakness of
the company. It provides a clear picture of the challenges, suitability and
sustainability of the company. The strength are the quality products, huge
customer base and good customer service.
We will have highly trained professionals with years of
cognate experience. We offer completive salaries and welfare packages for
personnel. We will leverage on continuous training, effective productivity and
huge selection of products to corner the fragrance market.
The weakness depends on economy, cost of production,
utility charges. Others include serious competition, establishing relations,
publicity and huge marketing cost. The treats are slow down in economy,
emergence of new competition, difficulty in sourcing raw materials.
Market
Analysis for Perfume Line Business Plan
The Market Trend
The market trend points to a saturated industry with huge
range of products. However only few brands live to their hype and the customers
know this. They tend to use such products once and depend on quality truly
tested products.
To ensure development of quality products we will engage
in extensive research and development. We will deploy testing and
standardization to achieve excellent results.
To ensure profitability we will develop a full range of
fragrances that appeal customer taste. We will develop other products alongside
the fragrance based on feasibility studies and customer surveys.
To ensure customer satisfaction we will develop different
customer relation and participation strategies. To keep them updated to our
products, prices and services.
Our
Target Market
Our core mission is to produce fragrances for everyone.
We will maintain quality and develop different sizes and packaging to meet competitive
prices. This will ensure everyone has a choice from our full range of
fragrances.
Our target customers are sporting personalities, business
people young men and women. Others are celebrities, college students, middle
age men and women.
Our
Competitive Advantage
The industry is saturated and competitive. Our competitive advantage is the quality of
our products, experienced staff and effective marketing.
Others are our full range of products, customer service
and community based programs. We will invest in cutting edge technology, social
media marketing and an ecommerce store.
Sales
and Marketing Strategy
Sourcing
of Funds
The owner will invest 25% startup equity and seek loans
for the remaining 75%. The owner will invest $100,000 and seek loans of $300,
000. This puts the total amount at $400,000. The investor will use private
savings, borrow from friends and family. They can approach private investors,
secure bank loan.
Milestone
The milestone is business registration, incorporating a
limited liability company. Others are tax, purchase of insurance, writing a
business plan. More include carrying out a feasibility study, product
development and execution.
Other milestones are recruitment of employees, opening a
corporate account, developing different payment platforms, drafting supply
contract agreement. The company needs to secure distributors, wholesalers and
sales outlets.
• Business
registration
• Incorporating
a limited liability company
• Tax
• Purchase
of insurance
• Writing a
business plan
• Carrying
out a feasibility study
• Product
development and execution
• Recruitment
of employees
• Opening a
corporate account
• Developing
different payment platforms
• Drafting
supply contract agreement
• Get
distributors, wholesalers and sales outlets
The
Sales and Marketing Strategy
We will sell a full range of fragrances developed by our
chemists. Other products are cologne, toiletries, soaps and shampoos.
Sales
Forecast
The demand is high and we intend meeting the customer’s
needs. Estimated sales forecast for first year is $800,000, second year
$1,400,000 and third year $3,000,000. These are projected figures based on
current trends and the economy.
Marketing
We will carry out extensive marketing to push our brand
name. The marketing is to drive sales, meet our objective and enable growth and
expansion. We will engage a third party to deliver an effective campaign.
We will advertise in local newspapers, beauty magazines
and tourist areas. We will use online resources, social media marketing and
blog posts. We will network with pageant organizers, develop community programs
and use celebrity faces.
We will print flyers, posters, banners, billboards. We
will provide discounts for regulars, promotions and free samples. The company
would use radio and develop adverts for television. We will support popular
beauty related programs and use branding.
Advertisement
and Promotion Strategy
• We will
advertise in local newspapers
• Beauty
magazines and tourist areas
• Use online
resources
• Social
media marketing and blog post
• Network
with pageant organizers
• Develop
community programs
• Print
flyers, posters, banners, billboards
• Provide
discounts for regulars
• Use
promotions and free samples
• Use radio
and develop adverts for television
Our Pricing Strategy
To keep prices competitive we will develop different
sized products. This will encourage customers to choose the size they can
afford. Other strategies to keep price down include purchasing raw material in
bulk and running an effective production line.
Payment
Options
We will provide different payment options for customers.
The options include cash payment, debit or credit card payment. We have Point
of sale, checks, direct bank transfers and PayPal.
Expenditure
Startup expenditure are company incorporation, legal
fees, line production machine. Others are rent, utilities, purchase of raw
material, labor. We have insurance tax, packaging machine, marketing,
transportation and storage.
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