Tea is very popular in the United States of America and
worldwide. It has a place in different cultures and traditions. Tea shops are
popular in cities with large populations and small communities.
The business requires socializing, hard work and copious
amount of brewed tea. Tea shops are best suited for people with discretionary
income. The owner should have the prerequisite experience, knowledge of
different types of tea. They should have adequate skill in tea brewing.
Learning
the Trade
The business requires knowledge of tea brewing and
commerce. There are specialty tea institutes that teach brew. While online
courses offer certificate on completion of the course. Another way to gain
knowledge is to work at a tea shop or hire an expert for tutorials.
Learn
• Tea
institute
• Online
courses
• Books
• EBooks
• Job place
experience
• Tutorials
The entrepreneur needs a business plan and form a legal
entity. Other provisions are opening a separate bank account, taxes and
obtaining permits and licenses. They need proper branding, business insurance,
web presence and startup funding.
1. Business
plan
2. Form a
legal entity
3. Opening a
separate bank account
4. Taxes
5. Obtaining permits
and licenses
6. Proper
branding and Marketing
7. Business
insurance
8. Web
presence
9. Startup
funding
Startup
Costs
Startup costs depends on many factors. They include rent,
purchase of equipment, staff wages, legal. There is huge cost deferential
between a small kiosk and a shop located in a commercial area.
Other variables are country, utility bills and cost of
raw materials. A small kiosk can cost less than $1000 while one in a commercial
area could attract $90,000 investment.
Equipment
A tea shop needs good equipment to offer quality service.
Common equipment are coffee, tea brewers, cappuccino and espresso machine.
Others are beverage dispenser, tea accessories, tea and coffee mugs.
More include coffee pots, coffee server, tea press, urns,
creamers and Air-pots. They use frothing pitchers, sugar pourers, caddies, tea
service accessories and disposable supplies.
Tea
Shop Equipment
• Coffee,
tea brewers
• Cappuccino
and espresso machine
• Beverage
dispenser
• Tea
accessories
• Tea and
coffee mugs
• Coffee
pots
• Coffee
server
• Tea press
• Urns
• Creamers
• Air-pots
• frothing
pitchers
• Sugar
pourers
• Caddies
• Tea
service accessories
• Disposable
supplies
Funding
the Tea Shop
The funding depends on the location, infrastructure and
size of the establishment. Funding can be sourced through target personal
savings or borrowing. The entrepreneur can approach a commercial bank to obtain
loan facility.
The loan should be long-termed, low interest rate. The
shop proprietor needs 20% of startup equity, collateral, business plan and
guarantors. Other funding sources are through partnership, angel investors,
crowd-funding and finding a core investor.
Earning
Potential
Things that affect prices are cost of raw materials,
utilities, labor and rent. Others are shops location, type of tea determines
the price. Tea shops make money from selling brewed tea, packaged tea, gift
baskets and food.
The average price for a cup of tea is from 50c to $3
based on method of preparation and ingredients. The profit depends on the type
of clientele from middle to upper-class patrons.
A tea shop situated in an affluent location can charge
more than one in the suburbs. A shop located at a busy intersect, central
business district or commercial area will earn good profit. However the more
upscale the establishment the high the overhead costs.
Legal
The legal considerations involves registering the
business, acquiring an operational license. Register as a LLC or sole
proprietorship.
A limited liability entity will reduce personal
liability. It is important to secure sales tax, pass health inspection,
facility inspection and get insurance. A certificate of occupancy is only
required if the store is purchased.
A good location is important in the tea service business.
The site could be at a busy intersection, popular area or commercial area. The
location will impact price and expenditure.
Labor
A single individual can run a tea shop successfully. Many
owners hire additional help as the customer base increases. This can be done on
a part time bases or casual labor arrangement. If the business template
includes serving baked products or food it will require more employees.
Added
Services
To increase income the proprietor can add snacks, salads
and food. Serve small chops, sandwiches, biscuits, baked products. The products
can be sourced from a third party. However salad/sandwiches do not require
serious equipment and are easy to make.
Market
the Tea Shop
Marketing provisions includes print, radio and television
advertisement. Use local newspaper publications, print flyers, poster and
banners.
Place a large signage board in-front of the shop, offer
free samples, coupons and promotions. Make sure to work within an affordable
budget to reduce costs on advertisement. To encourage interest and patronage
organize community tea tasting events.
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