Pets need good nutrition and well-made treats. The niche
is popular in some countries and non-existent in others. It is better to focus
on making pet food, biscuits and cakes.
Pricing
Pet food makers concentrate on dog, cat and bird food. To
start the business you need equipment, raw material, a formula. Provide good
packaging, pay legal fees and get the product licensed.
Licensing
The business requires a legal identity to sell pet bakery
products. Register the business as a sole proprietor, partnership or limited
liability company. An LLC with protect the company from litigation and
liability.
The packaged pet food should have a Food and Drug
certification. You need a tax identification number, insurance. The business is
practicable from home or a factory.
A home based business requires a retail outlet or online
sales. To sell online you need a website or social media presence.
• Sole
proprietor
• Partnership
• Limited
Liability Company
• Food and
drug certification
• Tax identification
number
• Insurance
• Build a
website
• Social
media presence
Make sure the product is appropriately priced. The price
should be competitive and similar to those obtained in the market.
Online delivery would be through courier while local with
dispatch rider. The product is perishable and requires careful handling.
Payment
Options
There are different payment options to consider. You can
use point of sale, check, bank drat and bank transfer.
To sell online use debit card, credit card or PayPal. The
most appropriate payment option is cash based transaction.
The
Product
The manufacturer needs to develop a quality product to
compete favorably with established brands. Popular products are dog food,
cakes, cookies and biscuits.
Make sure the products meet food and drug certification.
The package should have the manufacturers name, address and telephone number.
The ingredients used in the process should be clearly stated on the packaging.
• Dog food
• Cakes
• Cookies
• Biscuits
Commercial
Kitchen
Commercial kitchen equipment are cutting board, cutters,
cake pans, containers. Others are mixers, oven and stove.
Marketing
You can produce holiday theme packaging, gift baskets.
Register a unique name, create a logo to distinguish your product from others.
Use television, radio and print to advertise the business.
Use flyers, posters, banners, billboards, sign boards and
complementary cards. Advertise the product in pet magazines, local newspaper.
Use online advertisement to attract customers. Network with vet clinics, pet
stores, dog groomers, dog daycare.
• Produce
holiday theme packaging
• Gift
baskets
• Register a
unique name
• Create a
logo
• Use
television
• Radio
• Print
flyers
• Posters
• Banners
• Billboards
• Sign
boards
• Complementary
cards
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