You could start with tents, accommodate a few campers and
expand as the business grows. Camping is a popular recreational activity that
attracts families, youths and tourists.
That is why in the US, camp related products accounts for
billions of dollars in sales annually. If you have huge landed property at home
you could convert it into a campground.
The business is practicable as a franchise, commercial
location and from home. The capital requirements are huge and you need
investors or bank loans.
Determine
the Campground Themes
You need to decide which kind of campground you are
building. Every Campground has its own unique identity, business theme or
niche.
Common themes are rafting/kayaking, swimming, sailing,
fly-fishing campground. Others are extended stay, short stay, motor home only
grounds, and senior only.
You could run a wheelchair camp, tenting campgrounds and
RV campgrounds. More include nature watch themes, church camps, boys scout and
girls guide camps.
- Rafting
- Kayaking
- Swimming
- Sailing
- Fly-fishing
- Extended stay
- Short stay
- Motor home
- Senior only
- Wheelchair
- Tenting campgrounds
- RV campgrounds
- Nature watch themes
- Church camps
- Boys scout and girls guide camps.
Write
a Business Plan
Write a campground business plan and conduct a
feasibility study. Study your competitors business structure, prices and
promotional.
The next step is to find an ideal location and develop a
marketing plan. Use the business plan to obtain loan facility.
Funding
Apply to a commercial bank in your area for fixed
interest loans. The loan should be long termed with low interest rate. Other
funding sources are crowd funding, angel investors, speculators or friends and
family.
- Commercial bank
- Target Saving
- Crowd funding
- Angel investors
- Core investors
- Speculators
- Friends and family.
Campground
Charges
When setting your prices study your competitor’s charges.
Make sure your charges are reasonable and competitive.
Charges differ per ground and depend on the facility and
services. An average campground startup costs about $10,000-$60,000.
They may charge per night or discount an extended stay.
Single day charges range from $25-$150 per night. An average campground owner
can make about $100,000 annually.
Permits
You need a permit to run a commercial camp site. There
are other provisions such as fire safety, waste management and fist aid.
Make it a Limited Liability Company, partnership or
proprietorship business. Obtain a business license, an approved plan and
building permits. And the site should conform to zoning requirements.
Campground
Design
Design your camp ground according to your theme. Make
provision for recreational areas, swimming, fishing and night camping
activities.
Provide sleeping accommodation such as tents, RVs or wood
inns. Don’t forget to create a beautiful landscape, provide utilities,
plumbing, and toilets.
You also have to ensure adequate security for your
campers. Utilities include administrative building, bathrooms, games, laundry
services and a gift shop.
Marketing
Build a website and add images, site description and
activities. Target the site to your preferred demography and offer group
discounts.
Advertise in newspaper publications, radio and
television. Place your advertisement in tourism publications and hotel
destinations websites.
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