You could link to high PageRank domains, use guest
posting and socials. Other methods include producing linkable content and
finding free quality backlinks.
How
Search Engines Value a Link
It is important understand the way search engines see our
links. They place value on each link which inadvertently affects our page
ranking.
There are a few things search engines evaluate such as
domain level links that exist on each page especially unique links. The engines
evaluate entire domain metrics and assign higher ranking to domain with lots of
links.
Domain authority accounts for google algorithm. Top
metric influencers are external links pointing to your website, anchor text and
trust rank.
TrustRank looks at page trust worthiness while page rank
is estimated on 0-100 algorithms. Other value chain points at domain authority,
content uniqueness and estimated on shared content, IP address and reciprocal
sharing.
More considerations are topic relevance, link relationship,
appropriate use of Re No follow and page level analysis. The geographical
location and IP address of reciprocal link is also taken into consideration.
Other parameters involve link type HTML, Image, JavaScript
links including targeted source page links. Search engines also look at
historical link patterns and avoid embedded links.
How
to Write Linkable Content
Quality content that attracts lots of backlinks has good
page authority. Quality content would naturally overtime earn valuable links.
People generally share interesting and quality posts
while others link. Use original research and powerful data to attract links.
Use a headline analyzer to write quality headlines. The article
content should be unique, actionable and useful.
Produce authoritative information, expert opinion and
introduce outbound links. Make sure the article is captivating and lengthy by
checking the word count.
Articles that gravitate between 1500- 2400 words attract
better Google rank priority. Introduce charts, data, images and infographics to
present a fully robust content.
Other inclusions are screenshots, slide presentations
quote visuals and videos. News and entertainment content attract huge instant
traffic especially topics that a trending. However evergreen topics remain
relevant and build traffic over years.
High
Domain Authority Websites
You need high domain authority websites to get valuable backlink’s.
Google pays attention to were your back links originate.
In your bid for backlinks always consider high domain
authority websites. You can consider both no-follow and do-follow high PageRank
authority sites. However the do=follow carry much weight to its counterparts.
The high PageRank sites should have domain authority of
78-100. Top Do Follow high authority sites are voices.yahoo.com, huffingtonpost.com,
slashdot.org, newsvine.com, dailykos.com andluckymag.com.
No Follow high PageRank sites include ireport.cnn.com,
change.org, buzzfeed.com, examiner.com, instructables.com and storify.com.
Backlinking
.EDU and .GOV Websites
.Ed and .gov websites usually have high ranking and
domain authority. You get real juice from such websites improving your site
ranking.
To leverage on these websites you need to first find
those with high domain authority. Here are a few strategies to consider and avoid
spamming.
Your main target on such sites is the comment section.
The comment sections usually have three fields NAME, Email, Address and URL.
Don’t get tempted to drop anchor link in name field you
could get flagged. Instead use your websites name email and url appropriately.
To find targeted niche relevant pages install
seaquake.com tool. This is done by restarting Firefox, click search setting on
gear icon, choose instant results and choose number of results per page.
Then use dropmylink.com and enter targeted keyword. Study he results page-level PR and find a
post comment area.
Then fill the field as early suggested. Other suggestions
include creating a discount or scholarship for students and submit to
appropriate sites.
How to
get Free High Quality Backlinks
Study your competitors and find the sites they are linked
to. Link building should come naturally with web content writing.
Reciprocal links might not do the job due to poor
tracking of such link performance. You need to search for your target audience
and build a relationship.
Try engaging experts in your industry and social
influencers through interviews and social. Leverage on niche related
communities, forums and socials.
You can conduct interviews, use guest posting and
reviews. Blog commenting is another easy strategy and answer question on
socials.
Broken
Link Building
Large websites would in time have some broken links. This
might affect the websites rank and page juice.
Although broken link building could be time consuming it
could be rewarding. Recreate a version of a dead content and reach out to
websites that link to that resource. Then fix the link and you get a good Backlink.
An easier way to find broken links than using a manual
process is to use Ahrefs database. Type in your competitors url on ahrefs
search bar and select broken.
Then gather the contact information of website owners
with broken links to contents similar to your. Create the content and reach out
to them.
Guest
Posting
Guest posting is an easy way to attract high authority
backlinks. Search websites in your niche and reach out to them that you want to
guest post.
You would be surprised at the respond because websites
need lots of quality content to grow. For your effort you get targeted traffic
and lots of new followers. In your link building campaign use only white hat
methods and try to avoid black hat methods.
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