Ester Catering will have an array of rich healthy lunch
for both kids and adults. The menu would be specifically designs with have good
nutritional quality and competitive prices. It will be modified regularly
according to fast changing trends and customer preferences.
Food
Product Description
Product
Description
Regulatory bodies demand good hygiene and quality of food
related products. This is to provide best quality for both corporate and
private clients.
The product ingredient list is sourced from the best
sources and each box lunch meets recommended standards in the industry. The
packaging is environmentally friendly and food served with best practices. We
also offer corporate lunch boxes and buffets.
The menu list includes box lunches with fresh seasonal
fruits like avocado. We have different types of sandwich and salads. Sandwiches like red grapes croissant, Havarti
dill and roasted beef. Smoked turkey, avocado, lettuce and tomato sandwich.
Others are chicken Caesar salad sandwich. Deli sandwich,
pasta salad and cottage cheese. More are walnut, pear and goat cheese salad. We
will also serve buffet lunches, salad bar with fresh toppings, fresh salsa and
shells.
More buffet lunches are baked potato with toppings,
different fruit desserts and macaroni salads. We will provide different types
of lasagna bar, deli salads, platters of meat, chips French bread. We will
modify meals to clients request and include vegan meals.
Other options are dairy free, low fat, freshly baked
cookies. Included in the packaging is mayonnaise, deli mustard ketchup. Other
accessories with the lunch pack are plastic fork, napkin.
The customer also has a choice of dressing from our menu
list. The lunch package will also have branding on the top cover. We will
include a choice of different fruit juices, soda or mineral water. There is a
minimum order of ten lunch boxes and buffet lunches require prior 2 days order.
Food
Choice
• Red grapes
croissant sandwich
• Havarti
dill and roasted beef
• Smoked
turkey, avocado, lettuce and tomato sandwich
• Chicken
Caesar salad sandwich
• Deli
sandwich
• Pasta
salad and cottage cheese
• Walnut,
pear and goat cheese salad
• Salad bar
with fresh toppings
• Fresh
salsa and shells
• Baked
potato with toppings
• Different
fruit desserts
• Macaroni
salads
• Different
types of lasagna bar
• Deli
salads
• Platters
of meat, chips French bread
Print
and Technology
We will promote through a dedicated website, social media
page. Each package will include name of company, logo, telephone number and
address.
We will print flyers, posters, signboard, billboards and
banners. Other promotion is through radio and television advertisement. We will
increase awareness through local newspaper advertisement.
Sourcing
and Technology
We will source our products directly from farmers or the
local grocery stores. To offer competitive prices we will purchase in bulk. We
will use qualified staff and part time staff.
To increase our customer base we will use an online store
targeted at our immediate demography. We will process both online and offline
orders through phone orders.
Growth
and Expansion
The company will accommodate growth with increase in
locations and delivery bikes.
Market
Analysis and Summary
Small and medium enterprises are the driving force of
most economies. This is not different in Utah. Ester Catering will accommodate
about 15 workers both full and part time staff.
The food delivery business is in huge demand and highly
competitive. However Ester catering will carve a niche through fast, efficient
and quality service. The moderately large community provides excellent
opportunity for lunch box catering services.
According to recent survey the community is under
serviced by restaurants and fast food outlets. In addition a growing corporate
presence with longer working hours and lunch meeting.
Market
Segmentation
Ester Catering is community based with corporate
responsibility. Our customer base is segmented into three sectors. We offer
commercial catering to corporate clients, private individuals and local
clients.
We cater to board meetings, counseling center meeting,
director and miscellaneous meetings. We expect an average of 25 to 50 people in
each meeting. Other customer base are private sector offices, government
offices, college students and non-profit meetings.
• Corporate
clients
• Private
individuals
• Local
clients
• Private
sector offices
• Government
offices
• College
students
Market
Needs
There is a consistent need for quality and healthy food.
This simple fact guarantees regular patronage because food is an essential
service.
The industry is highly competitive thus our unique niche
box lunches. The local populace is large enough for sustainability,
profitability and growth.
Distribution
The food is prepared on-site on customer’s request. The
food are packaged, loaded in coolers and transported by motorcycle riders.
Ester catering would operate as a restaurant or café. We will employ both full
and part time workers.
Growth
Strategy
Our growth strategy is based on provision of quality food
and efficient service. We will leverage on advertisement, online resources and
promotional.
The company will build awareness through community
programs, satisfied customers. We offer good value, branding and uniform
delivery riders.
• Food
quality
• Efficient
service
• Advertisement
• Online
resources
• Promotional
• Community
programs
• Satisfied
customers
• Offer good
value
• Branding
• Uniform
delivery riders
Funding
The funds is raised by the business owners Josh and Joni
They each hold 50% of the business and seek to borrow more startup funds.
They will invest $100,000 and seek loan of $200,000. The
duo have extensive experience in the food and catering industry. Both
individuals are chief chefs in different restaurants.
Pricing
Strategy
The lunch boxes and buffet will be price competitively
based on current demands. The price is for buffet differs based on order and
packages are served singly or accompanied with a beverage.
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