Worldwide, dogs are the preferred pet in most households.
Two thirds of every household in America has a dog or some type of pet. Pet
services in America in 2018 attract over $7 billion dollars in revenue.
The animal requires proper grooming, Medicare, food and
training. Dog training services is in huge demand and very lucrative. The
investor can hire a professional trainer or learn the trade. The business is
practical from home and low startup cost.
Dog
Related Businesses
There are different businesses that relate to dogs. You
have the dog food producers, pet sitters and dog walkers. Others are groomers,
kennel supervisor, dog show handlers, dog trainers and doggie day care
operators.
• Dog food
producers
• Pet
sitters
• Dog
walkers
• Groomers
• Kennel
supervisor
• Dog show
handlers
• Dog
trainers
• Doggie day
care operators
Write
a Business Plan
The first step is to write a dog training business plan.
Then carry out a feasibility study and obtain an operational license. The plan
should cover the mission and vision statement, accounting and services. The
person needs to acquire appropriate skill and formal training.
Learn
the Trade
To provide quality service the investor needs to gain
experience. It is important to learn the trade before you can run a successful
dog training business. The trainer should love dogs, understand different
training techniques and develop business skill.
The job involves understanding canine behavior, responses
and commands. The trainer could learn by becoming an apprentice, job place
experience or formal training.
There are a few professional training schools, online
courses, books and tutorials. The trainer needs to acquire certification.
Certification
It is important to join a professional association to
acquire certificate. Some recognized bodies are association of pet dog
trainer’s certification, council of professional dog trainers. The business is
usually a one man enterprise therefore register as a sole proprietor.
Other options are incorporating as a limited liability
company or partnership. You need a business license, operational permit and
liability insurance. You need tax identification number, health and safety
measures.
Equipment
The equipment depends on the size and scope of the
business. A home-based business require very few basic tools. A boarding
facility needs dog kernels, mouth guards, collars, chains, training props.
Other equipment are treats, clickers, leashes.
• Dog
kernels
• Mouth guards
• Collars
• Chains
• Training
props
• Treats
• Clickers
• Leashes
Funding
The startup requirement is low and training equipment
basic and easy to source. Fund the enterprise through target savings, borrow
from friends and family. You can apply for a micro finance loan or find a
business partner.
• Target
savings
• Borrow
from friends and family
• Apply for
a micro finance loan
• Find a
business partner.
Pricing
Make sure your rates are in conformity with those
obtained in the industry. Private home training can attract $25 to $100 per
hour. The trainers base their prices on time spent on the pet. You can offer
group training, private training, and hourly training.
Marketing
Network with veterinary clinics, groomers, dog shelters,
pet sitters and pet boutiques. Others are doggie daycare, boarding kennel, dog
owners and pet shops. Advertise the business through word of mouth, social
media a blog or website.
Use electronic media and print to spread the word. Use
flyers, posters, banners, brochures, business card, sign board. Register a
catchy business name and create a logo.
• Word of
mouth
• Social
media
• Blog or
website
• Electronic
media
• Use flyers
• Posters
• Banners
• Brochures
• Business
card
• Signboard
• Catchy
business name
• Create a
logo
Location
The trainer needs to conform to zoning requirements. The
trainer can start the business from home or work from a rented space. Some
trainers prefer outcalls and work from client’s house. A large training
facility will provide boarding for the dogs.
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