Clients need to see your portfolio to establish your
experience and quality of work. Make sure the website you build is a good
representative of your skill. Here is how to create a good portfolio website.
1. Choose
a Host Provider
The choice of a host provider is very important. You want
your website to have 99% uptimes. There are hundreds of good host providers
such as Bluehost, HostGator and Godaddy. The next step is to purchase a top
level domain name and add a worpress.org template.
2. Choose
a Great Theme
The first step to creating a portfolio website is to
choose a good theme. A good theme is easy to navigate, attractive and SEO
friendly. It attracts traffic and provides organization for your website.
The theme would attract customers and showcase professionalism.
Great themes are highly responsive and attractive.
To choose good themes purchase a premium theme from a top
creator. There are also premium themes you can use for free with a little tweaking.
3. Keep
it Simple
Make sure you keep the format simple and scalable. You can
introduce lead generation to get visitor contact. Focus on your clients and
avoid, to many banner advertisements.
4. Use
Email Marketing
Email marketing is an ideal way to gather leads. To
gather leads offer free ebooks on topics related to your job. There are good
email companies that offer seamless integration and popup features.
5. Web
Design
Make sure the web design depicts your branding, visuals
and enhances interaction. Focus on the core business, portfolio and visitors interaction.
6. Write
Blog Posts
To showcase your knowledge write lots of blog posts on
related subject. The posts will drive organic traffic that converts. Use demos,
case studies and job experience to showcase your proficiency.
7. Regular
Update
You need to regularly update your site for google algorithms.
Keeping your site relevant and on google front page is important. This aids
indexing, traffic and visibility.
8. Showcase
Projects
You need to showcase projects you did over the course of
a year. Divide them based on small and large clients or company size. Showcase
the large ones first and then the smaller companies. Make sure your visitors
know that you cater to any company size.
9. Optimize
the Website
It is essential the website works across different
platforms and browsers. Make sure it is mobile friendly and optimized for
images and content. Make sure it looks good on internet explorer, chrome and Firefox.
10. Personalize
Let your visitors get to know the brand behind the
products. Try to tell a story through visual imagery or words. Use lots of case
studies, problems and solutions.
11. Put your
Best Foot Forward
Always put your best foot forward by editing yourself.
You don’t need to showcase every thing you have done except the good ones.
Offer your clients quality, good customer service and prompt
delivery. Make sure the website is very business focused and corporate looking.
Don’t forget to design a powerful logo for your enterprise.
12. Use
Social Media
Use social media to drive traffic to your website. You
can spend on Instagram ads or Facebook ads. Build a Facebook fan page and get
followers.
0 comments:
Post a Comment