The snippet can emanate from an existing song or
specially created for phone users. The sound individualizes the phones to the
preference and taste of the owner.
Ringtone business is highly lucrative and many investors
earn lots of money monthly. A top creator can earn over $100,000 from a viral
tone.
The tones are sold via the internet or a phone service
provider. The ringtone could be a message, song sample snippet or mix of
sounds. The tone is only subjective to the creativity of the producer.
Commercial
Value
Ringtones are estimated to have sold $714 million in
2007. Global sales top $3.5 billion in 2003 and sales of $4.5 billion in 2016.
The worldwide sales of ringtones continue increasing with subscribers eager to
pay from $1 to $3 dollars for their favorite tones.
How
it Works
The first step is to create a snippet not more than 20
second. Upload the ringtone, share and earn.
You can sell ringtones, alarm clock sounds and text
tones. You can sell on iTunes to mobile users worldwide.
You can use video, audio or record new content. Top
markets are Android, iPhone and other smartphone’s. To succeed you need to
signup with a distribution network, upload and earn monthly payouts.
Ringtone
Format
There are different types of encoding format for
ringtones. You have the FLAC for smartphone’s such as Android and Blackberry
and eMelody for Ericsson.
Others are AAC used by Iphones and Sony Ericsson and
iMelody the monophonic format for Nokia smart messaging. More are 3GP popular
with 3G mobile phones, QCP, Palm base technology, Mp3 format. Some popular
formats are Motorola’s MOT, MIDI and PMD.
- FLAC for Android and BlackBerry
- eMelody for Ericsson
- AAC used by Sony Ericsson
- iMelody for Nokia smart messaging
- 3GP
- 3G mobile phones
- QCP, Palm base technology
- Mp3 format
- Motorola’s MOT
- MIDI
- PMD
Types
of Ringtones
There are basically four types of ringtones. We have the
sing tone, truetone, polyphonic and monophonic tones.
The sing tone is combines back tracks and a recorded
voice. The sound is usually delivered in karaoke fashion.
The truetone is recorded as mp3 or AAC format. They are
generally song excerpts, superphonic, mastertone or audio recording.
Polyphonic ring tones are sequential or synthesized
music. Polyphonic tones are capable of sounding different notes at once while
the monophonic tones are fashioned to play only one tone.
- Sing tone
- Truetone
- Polyphonic
- Monophonic tones.
How
to Make and Sell Ringtones
Conduct
a Research
The producer of a tone needs to carry out extensive
research. The business opportunity only works if you create a good trending
sound.
The tones should
be fun, catchy and easy on the ear. There are also copyright provisions on
distribution and use of certain music. Before creating your tone find out what
people are listening to.
Software
The next step is to find and download editing
software. There are free and paid
software to consider such as magic music maker 17, Audacity and WavePad.
Once you have downloaded and installed the software,
upload your personalized tune. Upload and edit it to create a seamless work. Ringtones
are not longer than 20 seconds so select a 20 second slice of music.
Voice
Recording
If you wish to include voice recording then download and install
voice recording software. Spend on a good microphone for clarity and better
sound quality. Then record the vocals as poetry, message or song.
Signup
on a Ringtone Distribution Website
You have the option to signup on a ringtone distribution
website and a network provider. In Nigeria top network providers are MTN, GLO
and AIRTEL. Top websites that offer ringtone sales database are Mpush,
Thumbplay and Axysweb.
Marketing
You have uploaded to ringtone sales data base, what next?
You need to deploy a marketing strategy to drive sales.
The best way is to build a blog and add content related
to ringtones. Drive traffic to the site through social media engagement, viral
content and advertisement. Send out newsletters, use email marketing and word
of mouth.
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