source-pixabay.com |
It is a veritable
income generating source for new and established entrepreneurs. Small food
processing units offer room for innovation, product branding and
experimentation.
The manufacturer needs to focus on quality, production
methodology, appearance and taste. The major investment in peanut butter
production is the machinery.
Equipment include
peanut maker, grinding, processing machinery. To access funds and develop a
business strategy you need a comprehensive business plan. Here are a few ideas
on how to write a peanut butter business plan.
The business plan usually starts with an executive
summary. Then you follow up with the type of product, market and financial
considerations. Summarize the objective, success determinant, organizational
structure, and mission.
Executive
Summary
The production of high quality gourmet peanut butter is
the company’s priority. Each jar contains healthy ingredients to enhance the
taste and flavor of the product. The
production process guarantees competitive pricing and marketability.
The Product
The product has a unique blended taste different to jars
obtainable in the market. Funding is provided for product development, testing
and extensive research.
The gourmet blend includes dried fruits, granola,
chocolate chips including other flavors. The appearance of the jar, packaging,
label and brand name are uniquely designed to attract discerning people.
The product is produced in different varieties to accommodate
different tastes and preferences. High quality ingredients and raw material
constitute the different elements that create the unique product.
Marketing
Peanut butter snack production attracts a billion dollar
revenue world wide. There is huge potential for local markets and exportation.
There are many major branded competitors producing peanut
butter. However the uniqueness of the product should carve a niche and attract
huge patronage.
Peanut butter competes with other snack food in relation
to sales and production. Meeting the demand requires an effective marketing
strategy and many sales outlets.
Targeting a certain demography and age group would
provide the competitive advantage over large manufacturers. Sales outlets
include local produce stands, supermarkets and shopping malls. Other outlets
are local distributors and local grocery stores.
Financial
Considerations
The peanut butter business will be financed through
savings and loans instruments. You can also fund the enterprise through owner’s
equity, family, friends and partner investors.
This will provide startup capital to purchase fixed
assets and working capital. With adequate marketing there would be a
significant increase in sales and market share.
The funding will go towards procurement of peanut butter
grinders and other equipment. Fund spending includes lawyer fees, insurance
website development, payroll including sales and marketing.
Business
Description
The business is to provide a unique affordable product.
The focus is originality, product branding and demography targeting.
Marketing opportunities involve teen engagement, fun
activities and promotions. The premium brand with unique taste and quality is
geared for prominence in niche market.
Objective
The projection over three year’s operation includes
profitability within one year. Other parameters are product development,
product penetration and expansion. The small business will increase number of
products and focus on niche market.
Mission
The mission is to build a top brand geared towards
profitability. Quality, local distribution networks are the key to success. The
company will aggressively pursue cost analysis, produce quality products and
manufacture high end peanut butter.
Target
Audience
The target is teenagers and young generation. Other targets for the product include suburban
moms and unique item shoppers. Future markets to sustain focus are housewives,
mothers and teenagers.
Major
Competitors and Competitive Advantage
There are lots of huge players in the peanut butter
business. Small snack food items are a major attraction to brand manufacturers.
The competitive advantage for small manufacturers is
closer to the pulse of the customers and quicker delivery. Differentiating your
product through branding, unique taste and flavor provides the advantage.
Marketing strategy will focus at trending topic and
emotionally driven publicity. The packaging although attractive encompassed
simplicity and elegance.
Products
The peanut butter will have a taste profile unavailable
in the market. The gourmet product will feature richly blended ingredients to
create a unique taste.
The product could be spread on bread or eating from a jar.
The rich blend of flavors adds to the uniqueness of the product.
The production of a few variations is primarily to meet
different tastes and provide choice. Developmental stages are small batch
production then full scale due to increased demand.
Adequate provisions are made for expansion and maximization
of existing equipment. Product features include a good combination of wholesome
ingredients
Organization
and Management
The management team consists of a chief executive officer
and founder of the business. Other staffs are marketing department, sales and
machinery operators. The ownership structure depends on the incorporation and
investors.
Marketing
and Sales Strategy
Marketing involves targeted a demography and grass root
campaigns. The programs will focus on youth development, entertainment and
sports.
The use of aggressive advertisements through electronic
and print media is important to the growth of the enterprise. The use of online
resources and platforms such as social media will also take priority.
Financials
Cost implications
include equipment and machinery, marketing, legal fees and web development.
Other cost considerations are label, product development, raw materials and
utilities.
Projected
Income
The projected
income depends on the response and market penetration. The primary goal is
increased sales and productivity while maintaining profitability.
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4 comments:
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This will often include looking at their production and sales operations to assess their likely impact in the specified area.Uptown at Farrer
good article
i'm from ethiopa already started production and looking for busness partner if any one interested in this business can contact by whatsup (+251943967023)
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