Americans spend over $68 billion annually on pet food,
healthcare and apparels. This huge sum is because of pet dogs and cats
estimated at over150 million.
Pet
Apparel Training
The pet clothing industry is highly competitive and challenging.
The investor needs proper training, operational license, sales, marketing and
equipment. Other considerations are labor, rent, sourcing fabric, designs.
Learn
the Trade
The making of pet apparel is a niche that requires
specialized tailoring techniques. The apparels are measured, designed, cut and
sewing to certain specifications. Most are customized while others mass
produced for the pet market.
Popular apparels are made for dogs and cats. The tailor
needs to source appropriate fabrics and equipment. Having a basic knowledge of
sewing is an advantage.
It is mandatory to understand animal anatomy to create
the apparels. Learn the trade through workplace experience, become an
apprentice or hire an instructor.
Other ways include attending a vocational school or trade
institution. The person can take an online course. Tutorials, attend seminars
and workshops. More knowledge includes sales, marketing, bookkeeping, business
accounting.
• Workplace
experience
• Become an
apprentice
• Hire an
instructor
• Attending
a vocational school
• Trade
institution
• Take an
online course
• Tutorials
• Attend
seminars
• Workshops
• Sales
• Marketing
• Bookkeeping
• Business
accounting
Legal
Register the business as a limited liability company or
sole proprietor. Secure a business name, insurance and tax identification. The
products require branding, logo and good graphic design. Some original designs
might require a patent.
Licensing
• Limited
Liability Company or Sole proprietor
• Secure a
business name
• Insurance
• Tax
identification
• Branding
• Logo
• Good
graphic design
• Patent
Product
The pet apparel business is a billion dollar industry.
There are many products and designs to consider. Popular products are hoody,
rain jackets, regular jackets, sweaters.
Others are coats, shirts, shorts, wedding apparels, hats.
More includes t-shirts, Halloween costumes, pajamas, ribbons and bow-ties.
Tailors use high quality fabrics, innovative designs and detailing.
To beat the competition the products should have superior
quality and finishing. High fashion couture attracts premium prices and are in
high demand. To increase income add products like custom pet carriers, feeders.
Pet
Apparel Products
• Hoody
• Rain
jackets
• Regular
jackets
• Sweaters
• Coats
• Shirts
• Shorts
• Wedding
apparels
• Hats
• T-shirts
• Halloween
costumes
• Pajamas
• Ribbons
• Bow-ties
Pricing
Things that affect price is cost of fabric, labor, rent
and utility. Pet appeals attract premium prices in the market. Make sure the
price is competitive and targeted to your preferred market.
Marketing
and Advertisement
An effective marketing tool is branding the apparels. The
company should have a unique name, logo and design. The brand name should
depict high quality fabrics and designs.
A good marketing strategy is to develop advertisement
using the animal subjects wearing the apparels. Hire an advertisement and
marketing company including a professional photographer.
The target market are middle to upper class pet lovers.
To attract patronage use television advertisement, radio and print. Print
signboard, billboards, posters, banners and flyers.
Use word of mouth, social media platforms, and online
resources. List the company in yellow pages, directories and build a website.
How to Promote
the Business
• Television
advertisement
• Radio
• Print
• Signboard
• Billboards
• Posters
• Banners
• Flyers
• Use word
of mouth
• Social
media platforms
• Online
resources
• Yellow
pages
• Directories
• Build a
website
Equipment
The equipment is used to sew the cloths. The investor
should purchase are sewing machines, stitching machines and finishing machines.
The manufacturer works with computer, printers and sketch pads.
• Stiching
Machine
• Sewing
Machine
• Finishing
Machines
• Sketch Pad
• Computer
• Printer
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