To start a tanning salon you need professional training,
business knowledge. The business is very lucrative and moderately challenging.
The investor needs to incorporate the business, purchase equipment and tanning
tools.
Milestone
Sales
Forecast
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Other considerations are finding an ideal location,
offering good customer service and creating awareness. The amount of startup
funds depends on the business template, number of staff, rent and cost of
utilities.
The first step to establishing a tanning salon is to
write a business plan. Make sure the plan covers all the parameters of the
business.
The milestones are establishing relationship with
vendors, drafting contract agreements. Others are building a website, writing a
business plan and creating awareness.
More include purchase of equipment, furniture,
recruitment of employees. The company secures a business name, incorporates as
a limited liability company.
We will draft employee’s handbook, generate startup
capital and apply for a business license. The company will have a separate
corporate account, obtain tax identification, insurance. Check list includes
leasing a property, purchasing tanning tools.
• Establishing
relationship with vendors
• Drafting
contract agreements
• Building a
website
• Writing a
business plan
• Creating
awareness
• purchase
of furniture
• Recruitment
of employees
• Secures a
business name
• Incorporates
as a limited liability company
• Draft
employee’s handbook
• Generate
startup capital
• Apply for
a business license
• Have a
separate corporate account
• Obtain tax
identification
• Insurance
• Leasing a
property
• Purchasing
tanning tools
Expansion
and Sustainability
The business is competitive and lucrative. To attract
customers and growth we will use an effective marketing strategy. We will
invest in employee training and hire experienced staff.
Financial
Projections
The setup costs are company registration, legal fees and
consultancy fees. Others are insurance cover, facility leasing, stationery,
tanning equipment.
Cost considerations include website, miscellaneous
marketing and promotions. Startup capital expected is $250,000, owner invests
$100,000 applies for $150,000 bank loans.
Advertising
and Publicity
Marketing strategy includes advertisement placement in
television, newspapers. We will target local community, corporate organizations
and tour operators. Other strategies are listing on yellow pages, directories.
Pricing
and Payment Strategy
The price will be comparable with businesses in the area.
Payment platforms will include online bank transfer, checks and bank draft.
Other payment are cash bank transfer, point of sale.
The business is estimated to make $150,000 first fiscal
year, $350,000 second and $700,000 third year. We are optimistic about choice
of area.
Services and customer base. The feasibility study will
analyze market trends, choice of location and customer behavior. The sales
forecast is a projection of potential profit, market share.
Products
and Services
We will offer UV tanning, spray tanning and airbrush
tanning. Other services include sunless tanning, body contour services, health
spa and fitness center. We will provide mobile tanning and sell beauty parlor
products.
Marketing
Strategy
The marketing strategy will involve television and radio
advertisement. Others are newspaper advertisement, online promotions, building
a website and print.
We will print billboards, signboards, flyers, posters,
stickers and memorabilia. We will organize community activities, use direct
marketing, offer coupons and promotions.
How
to Promote your Tanning Salon
• Television
• Radio
advertisement
• Newspaper
advertisement
• Online
promotions
• Building a
website
• Print
billboards
• Signboards
• Flyers
• Posters
• Stickers
• Memorabilia
• Organize
community activities
• Use direct
marketing
• Offer
coupons
Our
Competitive Edge
The competitive edge is offering unique services and good
customer relations. Our staff are highly qualified, experienced and dedicated.
We wish to be the go-to place for tanning in Baltimore.
Our target clients are business people, corporate clients and trendy
individuals. Other advantages are good location, effective marketing and
competitive prices.
Our
Target Audience
The target market are corporate people, stars,
celebrities, public figures. Others are trendy individuals, tourists, students.
More are sports personalities and hobbyists.
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to Start a Business Plan Service How to write truck stop business-plan
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