The business has a very short lifespan and most clubs go
out of business within five years. This is because of new trends and the need
for patrons to experience new things.
The business caters to young adults, tourists and
professional in different fields. To establish a club you need huge capital,
security and popular location. Others are good management team, marketing and reliable
staff.
The business is tough and not for the fainthearted. If
you thing you have what it takes here are a few suggestions.
Why
Start a Night Club
In Africa there is huge migration to urban cities because
of unemployment. There is also the lack of job opportunities in the villages.
Nigeria has a large population of young adults accounting
for over 50% of the population. This demography is the labor force of the
economy and financially buoyant.
They also need recreational fun activities to unwind
after a hard days work. This is where the night club comes into the
picture. Successful night clubs are
veritable money making machine.
- Make lots of money
- large population of young adults
- recreational fun activities
You
need a Clear Business Concept
To run a night club you need a clear business concept.
All clubs a conceptualized in certain ways. They focus on type of clientele, services,
dress code and prices. The location could determine the type of club and clientele.
Business
Concept
- Theme
- type of clientele
- services
- dress code
- prices
- location
How
Night Clubs Make Money
Night club makes
money form admission fees, membership fees and exclusivity fees. They earn from
selling hard liquor like Champaign, wine and beer. They also organize special
shows events and some have paid chalets.
What
you need to start a Night Club
Write
Business Plan
Get an expert to write a night club business plan. This
is important because of the different aspects of the business. Make sure the
plan covers every angle from financing, management, supplies, location and
staffing.
- Financing
- Management
- Supplies
- Location
- staffing
The
location
The location could make or break the club. It should be in
a popular area with lots of human traffic.
The location could be high-end, middle class or local
population. The location invariable determines the clientele you want to
attract. Bad locations are residential areas, religious establishments or
beside a shopping mall.
Stock
a verity of Drinks
To run a night club you need to stock different drinks.
The more drink choices the higher your profit margin. You can stock both cheap
and expensive drinks depending on your business strategy.
Try to stock only popular brands that are trending in
your demography. The price of the drinks is determined by your business
strategy. Avoid over pricing the drinks to remain competitive.
Provide
Entertainment
Club patrons are looking for entertainment. You can hire
popular DJs, television personalities or musical artists. Use comedians, live
bands and organize performances. You can add games such as snooker, pinball,
video games and darts.
Night
Club Entertainment
- Live music
- Drinks
- hire popular DJs
- television personalities
- musical artists
- comedians
- live bands
- organize performances
- snooker
- pinball
- video games
- darts
Interior
and Exterior Decoration
Night clubs are differentiated by the interior and
exterior decorations. The decorations include lighting, mirrors, images and
woodwork.
Others include dance hall, seating arrangement and sound
system. You need to hire an expert in night club interiors to create the ambiance
you want.
Clubbers carve new experiences so regularly update your
interior to create different themes. Make sure the layout can accommodate the maximum
number of people per square inch.
Hire
good Management Team
The management of a night club requires close attention
to detail. It also involves good accountability and financial management. The
business is capital intensive and you need lots of working capital.
Services
What differentiates most night clubs is the service.
Offer your patron’s exceptional service and quality food. You can give free appetizers
or added values services.
Safety
and Health
There are some safety and health issues in night club
business. The safety issues are fire and security related for clubbers.
Hire bouncers, security guards get police protection. Yu
need security for the packed vehicles and staff. There are also state
guidelines on health and first aid.
- Hire bouncers
- security guards
- get police protection
- follow state guidelines on health and first aid
- party rentals business plan
- graveyard shift 10 best jobs
- nightclub license requirements
- open non alcoholic nightclub
Offer
Discounts
Offer your customers discounts and promotional prices. This
will bring in much needed crowd. You can have 'buy two get one free' or free ladies
night.
Promote
the Club
Focus your promotions on the type of clientele you need. Use
radio and television advertisement to create public awareness. Other ways are
through social media channels, posters, banners and billboards. Try to
distribute flyers and organize periodical shows.
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Nice
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