Nail polish is big business and involves huge industrial players.
The billion dollar market is part of the fashion and beauty sector.
The popularity of the product and potential for huge
profit makes polish production highly attractive. Nail polish is a lacquer
applied to toes and fingernails.
It is manufactured
to have an appealing or decorative effect on the nails. And the product has an
ancient history dating back to the Ming and Zhou Dynasties.
The business is done small scale, medium or large scale.
An entrepreneur could start a production line from scratch or leverage on
popular products. They could try
franchising, wholesale, retail or focus on the manufacturing sector.
Franchising opportunities might be focused around a
particular recognizable brand name. The franchise should provide upscale
products and a good business template.
Such organizations usually offer added services such as
waxing, pedicure, manicure, waxing, spa treatment gift items.
Joining a franchise is expensive however you gain
training an established brand and support. Before signing any contract hire a
lawyer to read the terms carefully.
Different
Types of Nail Polish Finishes
The major advantage of nail polish is the versatility of
the product. Anyone could purchase a brand and utilize it within minutes.
Due largely in advancement in technology and production
methods there is a large verity of choices in the market. Making a distinction
between products and brands is becoming quite challenging.
Entrepreneurs interested in the polish industry needs to
get acquainted with fast changing trends. Nail polish variations include clear
colored formula, quick dry, opaque, gel polish made from polymer, shellac and
regular matte polish.
Here is a list of different types of nail polish finish. Popular
finish is crème polish, chrome, metallic, glitter and matte. Others include flaky,
holographic, duo-chrome, textured and neon.
A
Full List of Nail Polish Finish
Neon, Foil, Pearl,
Jelly, Suede, Crème
Shimmer, Chrome, Metallic
Glitter, Matte, Flake
Holographic, Duo-chrome, Textured
Translucent, luster, cracked
Nail Polish Ingredients
Ingredients
The nail polish manufacturer determines the type of
ingredient in the product. Nail polish formula comprises different elements
however common ingredients include coloring agents, solvents, resins and
plasticizers.
As improvement in technology and research continues older
elements are discarded and new safer ingredients are introduced into the mix.
The manufacturers generally use a film forming agent nitrocellulose as the major
component.
Other components are added to nitrocellulose to aid the adhesion
and coloring process. Nitrocellulose is a film forming polymer easily dissolved
in solvents.
Common solvents used to dissolve nitrocellulose are ethyl
acetate and butyl acetate. Dyes used include manganese violet, titanium
dioxide, iron oxide and others.
The opalescence found in nail polish could be attributed
to the presence of bismuth oxycholride, iron oxide and other elements. Color
changes are resisted using ultraviolet stabilizers.
Registering
the Nail Polish Production Company
It is established that safe nail polish should be free of
certain harmful agents. Toxins prohibited by government agencies include
formaldehyde, toluene and dibutyl phthalate.
Nail polish is categorized as hazardous waste and is
bound by strict regulations. The product needs to pass a standardization test
and Food and Drug certification.
Register the business as a limited liability company and
get a business name. You need to put in place waste disposal structures
including health and safety insurance cover.
Chemical and environmental concerns revolve around proper
disposal of used nail polish bottles.
Nail
Polish Business Plan
To start your business you need a nail polish production
business plan. Then carry out a comprehensive feasibility study of your
immediate environment. Understand marketing trends, popular products, customer’s
preferences and find good location for your factory.
Learn
the Manufacturing Process
It is essential to have knowledge of the nail polish
production process. You need a certified chemist to develop the product. Learn
through books, e-books, seminars, trade workshops and practical experience.
Raw
Materials
Purchase the
ingredients in bulk from a reputable company. Make sure the ingredients you buy
are not adulterated or substandard. Try to produce high quality polish to
compete with other established brands.
Marketing
Nail Polish
Competition is fierce in the global nail polish market. You
need to differentiate your product through packaging, branding and name recognition.
Provide innovative polish removal options, attractive
packaging and sampling. Launch the product in an innovative way to attract a
targeted niche market. You need serious marketing through advertisements online,
electronic media and print media.
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