Salted snacks are delicious stop gap munchies for
personal enjoyment and reduce hunger pangs. Due to their salty composition and
industrial seal they are durable and last even longer under refrigeration.
Each snack type consists of a main ingredient and diverse
additives such as nuts, vegetables, herbs and dried fruits. A popular salted
snack in India is Namkeen made from different ingredients.
Manufacturers have perfected different types of Namkeen
which are either baked or deep fried according to production requirements. The
equipment needed is also based on the choice of product, manufacturing process
and ingredient.
Namkeen has a huge market in India however the popularity
extends to Pakistan and other Asian countries. Investors interested in Namkeen
making need moderate funds for equipment, property leasing, wages and purchase
of raw materials.
Let’s look at a few ideas on how to start a Namkeen
manufacturing business.
Salted
Snack Namkeen Commercial Production
Namkeen could be produced small scale or large scale
depending on the business format. There are many fabricated and branded
equipment used in the production of the salted snack.
However commercial batch type machines are essential for
uniformity in product. Commercial Namkeen producers are usually medium to large
scale companies.
The Namkeen you produce dictates the type of equipment
you need. General equipment includes dough extruding equipment, frying
equipment, industrial mixers, grinders and packaging equipment.
Large scale production involves spray applicators for
seasoning including breading and batter applicators. The seasoning and coating
system ensures accuracy in measurement and consistency in taste of the product.
A
List of Namkeen Equipment
- Food Processing Equipment
- Dough kneader
- Namkeen extruder
- Mixer
- Batch fryer
- Del washer
- Seasoning and Coating
- Spray machine
- Product handling
- Packaging
- Weighing
- Inspection equipment
How
to Make Namkeen Salted Snacks
Salted snacks are fried, baked or roasted. Fried salted
nuts are cleaned, fried, flavored, mixed and packaged.
While snack such a Namkeen-Gathiya are produced from
dough. The dough is kneaded, extruded, fried, mixed with different spices and
packaged. The primary automatic equipment used in producing the snack is the
extruder machine.
Location,
Funding and Registration
An ideal location is close to source of raw material. It
should have ample space for equipment, storage facility, and easy road
access.
You can set-up the enterprise close to a busy market or
from home. You can access soft loans through cooperative societies or financial
institutions in your locality.
Register the business as a sole proprietorship or limited
liability company. Your company needs to conform to health and safety rules.
The product should pass standard organization
certification and get a Food and drug number. Your product could attract value
added tax so find out what is obtainable in your country.
Packaging
Differentiate your product through branding, memorable
name and packaging. Make sure the package is attractive and part of the
products appeal. To succeed produce high quality snacks with reasonable pricing.
Marketing
the Snack
Sell the packaged snack to hotels, restaurants,
departmental stores and grocery stores. Apply direct marketing techniques and
hire sales representatives.
You can reach more customers through product branding and
advertisement. Advertise in local publications and print handbills, posters and
billboards.
Build
a Website
A website is an important tool most companies use to
inform and trade. Create a search engine optimized website and include high
definition images and description. You could take orders from customers and add
payment channels such as credit card or PayPal.
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