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| By Anna Frodesiak, via Wikimedia Commons |
The main stumbling block for new investors in the
livestock business is funding and running a self sustaining unit. The business
concept should be properly highlighted and covered in the plan.
Areas such as business objective, purpose for setting up
the venture and farm description are important. Other objectives include market
analysis, training, operational management, planning and implementation.
The business plan should start with an executive summary,
objectives, mission statement and key to success. Other things include are
management team, company summary, ownership structure and products.
More content are production process, location, marketing strategy
and implementation. Include a business model, financial management report, cash
flow projections and SWOT analysis.
Describe the business template, product and offer an
insight to the company’s objective and mission statement. Define the management
team, company history, ownership structure and summary.
Describe the product in this case broilers and egg
production including best location. What are your marketing strategies to
effectively compete with existing brands?
The business model addresses the management of the farm
and financial planning. Add in your business plan cash flow projections,
performance expectation, administration, maintenance and utility.
Finally you need to project your financial position based
on current assets, equipment, inventory, trade, equity and liabilities.
Purpose
for Establishing the Poultry Farm
The purpose could depend on your objective and reason
such as financial gain or communal development. Derivatives include local
employment opportunity and cheaper products.
Demand is an important reason why an entrepreneur decides
to establish a poultry farm. Other objectives could include provision of
quality products, nutritional benefit to host community and strong consumer
relationship.
Business
Description
The poultry farms purpose is to provide quality products.
The company’s products are broiler and egg production.
The type of production dictates how to describe the company’s
core business. Some companies focus only on broiler product or egg production
while some operate in both sectors.
Fashion your company description with clear indication of
scope of work. The company description should include an address, name and
designation of founders and vision statement.
Product
and Services
The broiler/egg production unit should make provisions
for financing, training and purchase of high quality equipment. Other
parameters include after sales service, planning, leasehold and sourcing
poultry.
Planning involves regularity of egg production or broilers
sales within a specified period. Things to consider critically are the feed to
egg or meat conversation rate.
You need to base your calculation on a specific number of
poultry bird within a specified period. An effective broiler cycle involves a
minimum of 50 days cycle.
The cost of chicken and egg production depends on the
size and scope of your enterprise. Special consideration is needed for farm
property, housing equipment, transportation and purchasing the birds. Others
are cost of chicken feed, healthcare, labor and utilities
Marketing
Research and Analysis
There is huge demand for poultry and poultry products. Eggs
and chickens are staple food items in most homes.
The customer base includes restaurants, hotels, catering
establishment and bakeries. Household consumption accounts for about 48% of
products eaten worldwide.
Things
needed to Run a Poultry Farm
You need a good brood of chickens, high quality feed and
veterinary services. The hen house should be properly ventilated, lighted and
easy to clean. You need a basic understanding of skill required to run a
successful farm.
Poultry
Farm Equipment
There are international conventions and rules on space to
grow chickens. The industrial standards require 15 birds per square meter for
best results.
Common equipment’s are header tank, feeder pan, broiler
drinkers. Others are high pressure temperature control and gas heaters. Other
utilities are ventilation fan, solar lights and brooder hooks.
Feed
and Water Requirements
There are standard daily feed requirements based on
different stages of growth. Water is an essential commodity in the growth and
developmental stages of chickens.
Make sure you have adequate supply of clean drinking
water for your brood. To monitor the chickens growth progress keep performance
statistic records for reference or further implementation.
Chicken
Mortality
Chicken die easy so proper care is essential to their
survival. They need regular medication and vaccination from harmful diseases.
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