You can easily turn your passion into a profitable
business with hair extension. Worldwide hair extension is big business raking
several Billion dollars annually.
The insatiable interesting in hair has made this business
venture very lucrative. Americans and
Europeans are the biggest users of hair and it’s equally popular in the Africa.
There are different types such as the curly, waxy and the
most popular ones the straight hair.
Why is
Hair Attachments so Popular
The truth is that the product helps a woman look
beautiful, it adds to her glamour and personality. There is nothing wrong in
keeping your natural hair.
Natural hair is easier to maintain, less expensive and simple.
However, hair attachments offer much more innovative styles, fun and complement
the woman’s natural features.
Most beauty stores in Africa that offer weaving, fixing
and braiding stock hair extensions. You
find two major types which are the either long lasting or a temporary fix.
Category
of Hair
Different hair falls into various groups like the micro
link, micro bead or loop hair. Others are weave hair, tape hair and fusion hair
extensions. They have different characteristics however the core function is to
add beauty and glamour to the features.
Before you venture into hair products you need to learn
about the product. Listed below are a few facts about hair attachments.
The
Different Types in the Market
There are many types such as micro ring, clip-in and sew-in.
Other types are pre-bonded hair, glued hair and pre-bonded hair.
Sew
in Hair
Sew-in hairs are generally weaved and tightly braided
into the scalp. This type is common in Africa and preferred because of its
permanency and durability.
The hair is sew along the braid unto the scalp and can
last up to five months. The hair needs monthly cutting and straightening to
remain beautiful.
Pre-tape
Hair
Pre-tape hair come in small sections with a strip clue
attached to the top. It adds instant volume to the hair by attaching it to the
root of the hair. The duration of this type of extension is about a month.
Pre-bonded
Hair
Pre-bonded hair has a bond attached to the top of the
extension. Some even have keratin formula that helps protect the hair.
The method used for pre-bonded hair is the extensions
bonded to root by using heat to melt the adhesive. Pre- boned hair is long
lasting but need maintenance very two months.
Micro
Ring
Micro rings are attached to your hair via a tiny ring and
clapped to the root. The major attraction to this type is easy adjustment of
the hair and low maintenance cost.
Cost
of Hair Extensions
Hair extensions are pricey and they start at $150 upwards
to$ 2500 USD. They come in two basic variants synthetic hair and natural hair.
The prices are based on the type of hair, products
quality, durability and length. Other considerations are the volume, color and
texture. The cost varies according to your location, type of extension and
styling.
Hair
type Extensions
|
Cost
|
Cost
of Hair
|
Total
cost
|
Partial
head of hair
|
$150-$320
|
Plus
cost of hair
|
$400-$800
|
Full
head of hair
|
$300-$650
|
Plus
cost of hair
|
$1200-$1500
|
Full
head of hair
|
$600-$1500
|
Plus
cost of hair
|
$1500-$4000
|
High-quality
human hair
|
$250-$500
|
Length
and origin
|
$1000-$2500
|
Additional costs are based on maintenance of the hair
extension such as monthly trimming ad shaping. Extension replaced or reapplied
including re-coloring or removal costs.
Inexpensive extensions are clip in, temporary extensions
and discounted extensions.
Bonding
Methods
Bonding methods used for hair extensions are braiding and
sewing. Others are pining, fusion including weaving of the hair. The extension
is natural or colored according to the customer’s choice.
The stylist might trim, cut and style the attachment to
complement the customers features.
Sourcing
Extension
There are many major players in the business. You need to
identify top manufacturers that produce the product and get their franchise.
Major markets for the product are Asian countries and
India. You should determine the best type that complements your marketing plan
and finance.
Starting
the Business
Interested in stating a hair extension business then
follow these simple steps. First get finance for the business, open a store,
source your product and market the business.
You also need a business plan and budget before commencing
with the project.
Business
Plan
A business plan is very essential because of the intricacies
in the job. You need to factor capital, location, business structure, sourcing
your goods and government regulations.
Other things in your plan are taxation, import and export
license, promotion and marketing. Once all the parameters are covered then you
can start by registering your company.
Register
your Company
Register your company name, location, share structure and
mode of business. You then need to decide on supplying your local market or
exporting your product.
Other considerations are entering the wholesale, retail
or manufacturing aspect of the enterprise.
Financing
your Business
The type of hair attachment you are interested in
stocking dictates the amount of money you need. The industry is capital
expensive tough and difficult to break into.
The hairs don’t come cheap so entrepreneurs interested in
this enterprise needs proper financing. You can get finance via bank loans,
friends and family or personal savings.
Other methods of obtaining finance are through core
investment, venture capitalists or partnership. You can join a corporative
association and seek soft loans to finance your business venture.
If you are not averse to having share holders in your business
then sell equity in your business to raise start-up cash.
Source
your Product
The major manufacturers of hair extensions are Asian
countries. India is the number one hair producers in the world. This is because
Indian hair is regarded as premium hair around the world.
The industry is massive in India and you even find
temples where hair is donated. The long luxurious hair attracts higher value in
the open market. To source your products find major manufacturers and request
samples. If you have the luxury to travel go directly to major dealers and buy
the product.
Get
a Shop
A shop that deals in extensions will attract patrons
especially if you have high quality stock. The business can be done from home
but you need lots of advertisement and mobility to reach customers.
High brow areas attract high brow customers so choose
your location carefully. Locate your enterprise in a busy commercial area for
better patronage.
You can sell to other retail outfits include beauty
stores and hair dressing salons.
Marketing
your Business
There are a few way to market your hair extension
business both online and offline. Here are a few ways to boost sales and
attract lots of customers.
Sell
to Stylists
The major buyers of hair extensions are stylists or
boutiques. The big ones have the money to purchase high quality attachments in
bulk.
Hair Salons buy lots of attachments form retailers and
wholesalers to use on their customers. They even source their products from
individuals returning from foreign trips.
Advertise
your Wears
Advertisement is the best way to reach individual
customers, salons and bulk purchase. You can place classified advertisements in
newspapers, handbills, and posters.
Other methods are electronic media such as television and
radio. Dealers in hair attachment cover lots of ground selling to individual
stores.
Once they have established a good reputation for high
quality goods you will have a list of eager buyers.
Build
a Website
A website is a useful resource to get paying customers
for your product. Websites reach an amazing number of people worldwide taking
your business international.
You can also use free online classified advertisements or
guest blogging to create awareness. Your website or blog should have lots of photographs
of your products and prices. The site needs a payment gateway and checkout for
online purchases.
You can build your website yourself or hire a
professional to create a befitting site for your products. Statistics have
shown that most businesses experience a 30% increase in patronage through
online commerce.
Use
Word of Mouth
Word of mouth is a powerful tool to get recommendations. Hair
Salon patrons talk a lot and friends listen, they are curious about beautiful
extensions and hair styles.
Spread the word and watch your profit climb to greater
heights.
Recap on how to start a hair extension business
1
Write a comprehensive business plan
2
Register your company
3
Learn about hair attachment
4
Source proper financing
5
Rent a shop
6
Source your goods
7
Do effective marketing
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