The first and most important thing a photographer needs
to do is master his craft. The general public can easily differentiate between
an armature, average or accomplished photographer.
Pictures say a thousand words and accomplished
photographers earn more pay. A photographer has lots of business opportunities
both offline and online.
By using technology and other resources available today
they will earn decent income.
Things
you need to do before starting a photography business
There are some resources a photographers needs to become a
successful entrepreneur. As a
photographer you need to first define your target audience.
The next step is to join a professional organization in
your country. Then consider pre-image pricing for your work this gives you a
general idea of the type of image you want to produce.
It is important to join your local chambers of commerce
and develop your professional story. You should improve your knowledge of your
craft by reading important books on photography.
Mentoring is another way to improve your skill. Find a
local mentor or a photographer that inspires you online.
As you gain and
gather photography knowledge attend seminars and workshops on photography. There
are many business opportunities online so you need to learn search engine
optimization techniques.
As you grow in the business exchange links with other
professionals in your field.
Things
to do before starting your photography business
1
Join your local chambers of commerce and
industry
2
Join other professional photography bodies
like PPA,APA, ASMP
3
Read more photography books
4
Define your target market and audience
5
Follow accomplished photographers and learn
from them
6
Consider using pre image pricing
7
Develop your professional story
8
Learn search engine optimization techniques
9
Attend lots of seminars on photography
business
10
Define your photographic style
Here
is a starting list of business ideas for photographers.
Build
a Blog
If you are serious about having an online presence then
you need to start a blog. Blogging is more personal than having a website and
it showcases your talent.
A successful blog equates to money in the bank. Your blog
displays lots of your photographs for the general public.
Photographic images are in high demand online and you
hardly find any blog or website without loads of images. You can sell your
images straight from your blog as wall- wrappers, wallpapers and stock images.
You are at liberty to add a print on demand format to
your images. To avoid undue or unauthorized downloading add a watermark to the
images.
There are many applications and websites to create
watermarks. Another great aspect of having a photographic blog is that you can
monetize the content through advertisements and affiliate links.
You can attract visitors to your blog and use search
engine optimization techniques. Another way is to comment on other blogs and
append your signature with a link to your blog.
Enter
Photography Contests
A good way to
build your business and earn money is by entering photography contests. The
contest would have lots of photography enthusiast and buyers. Network with the
organizers and audience by giving them call cards and picture snippets.
Create
a Facebook Fan page
Facebook is the number one social media website where lot
of networking and commerce takes place. Creating a Facebook page for your
images attracts photography lovers.
The traffic to your Facebook page is easily harnessed or
diverted to your blog or direct sales of photographs.
Seminars are cash cows and you can make lots of money. The
seminar should have an important photographic theme and purpose.
You can invite notable guest speakers, provide manuals
and charge for the seminar. People interested in photography business will
flock to your seminar.
You might even sell a picture or two at the venue.
Open
a Linkedin Account
A photographer without a Linkedin account s like a boat without
paddles. Linkedin allows you write a professional profile and contact address. Many
commissioned projects started on the pages of Linkedin.
Open
a Pinterest Account
Pinterest is all about photographs and images. Where else
can you wow millions of views than the social media giant? Any
photographer worth his salt has an account on Pinterest.
Open
a Flickr Account
Flickr works the same way other image based social
experiments function. Place lots of your images there with links to your
website or blog.
Open
a StumbleUpon Account
StumbleUpon is a social media website with millions of
devoted users. You can place your websites link on StumbleUpon to attract
interested visitors.
Link
Building
As you build your photography empire don’t forget to
exchange links with people in your profession. Exchange links with other
photographers and watch your client list improve
Email
listing
Marketers and web master have a saying that there is
money in the list. Web masters go extra length to get email addresses from
visitors to their websites.
They offer free books, tutorials and advice while
cleverly obtain email addresses of visitors. The email list becomes a targeted
marketing tool for products or services.
Keep an updated email list of visitors and clients and
open an email marketing account to reach potential clients.
Have
a Business Plan
Having a business plan is important because it shows you
each step of your business process. The plan covers finance, location, business
template and other resources.
Send
a Press Release
You can send a press release to local media or online
websites that feature press releases. How are your customers going to know you
are open for business without a press release?
Publish
a Small Magazine
If you have a little cash you can publish a small photo
magazine. If the magazine becomes successful you earn from sales and
advertisement.
You also have the added advantage of showcasing your work
to a wider audience. The publication might attract commissioned jobs from
notable organizations in your locality.
Start
a Newsletter
A newsletter does not involve lots of money because they
are generally one or two page documents. The newsletter can double as an
advertisement handbill complete with contact address and phone numbers.
The efficacy of newsletter are hard to determine but easy
to execute.
Become
a Mentor
You learn some of your skills by following a mentor why
not become one. If you have gathered lots of experience in photography you can
mentor new comers to the profession.
Mentors get paid for their services so cash in on this
business idea.
Focus
on New Target Market
Don’t remain static trying the same marketing techniques
over again. Develop unusual and interesting ways to gain targeted customers.
Why not volunteer your services to a worthy charity or speak
to local groups and organizations about photography.
Talk to local schools about photography classes and
workshops.
Guest
Blogging
Guest blogging is about writing an article on some one else blog. Guest bloggers select the topic they like and add content to host
blogs.
Find a blog focused on photography and write an article
about your photographic style. Don’t forget to include a link to your blog in
your signature.
A very popular blog will send thousands of visitors to
your blog from a single well written article.
Invite
Guest Bloggers
You can invite guest blogger to your blog. You don’t only
get top quality articles but they will reciprocate by inviting you to theirs.
You don’t only get quality content but the fans of the
guest bloggers will probably follow them to your blog.
Create
an e-commerce Photography Gallery
The photography gallery on your e-commerce website is
purely commercial. Get people to pay to down loading your photographs. There
are different user agreements that attract different prices.
Join
a Stock Photography Website
There are large stock photography websites online. They
allow members upload images for others to buy and download. If you have amazing
photographs that comply with certain provisions and standards you will earn
regular payouts.
Specialty
Photography
You can concentrate on a certain sector and earn good
money. You can get photography opportunities as a wedding photographer, real
estate photographer and fashion photographer. Other sectors are pet
photography, studio photography,, magazine or even a photo journalist.
More in his group are sports photographers, underwater
photography and astronomy photography.
Market
your Business
You need to consistently market your photography
business. A long spell marketing plan
will yield greater results.
A marketing strategy is re branding your business and
using Adwords to reach target customers. Another powerful tool in online
marketing is writing a powerful sales letter.
The sales letter should be truthful, compelling and well
structured to elicit an action. Another good marketing strategy is to submit
your website to directories and search engines.
YouTube
Video is a popular medium many browsers subscribe too.
Why not upload a video about your photography and gain new audience.
The more creative and interesting your video the more
people will watch it.
Make
your website or blog Smartphone compliant
Smartphone’s make up 75% of visitors to websites and
blogs. You need to make your blog easily accessible by creating an electronic
portfolio compatible with Smartphone’s.
Digital
Network Partnership
Network partnership provides a wider reach than you can
imagine. For a commission in your sales they will highlight-market and review
your products.
Join a major partnership network and see your profit sky
rocket.
Try Different
Niches
Unless you want to specialize in one niche it is better
to try different niches. There are many amazing niches like animal photography,
landscape and urban dwelling.
Others are still-life images, electronic gadgets,
livestock, fruits and vegetables the list endless.
Sell
Exclusive Copyright
The more exclusive the copyright the more money it
attracts. If you have some images you don’t mind selling an outright purchase
of the copyright then sell. The downside is you lose the attribution to the
work.
Create
a Contest
People love contests especially if there is an award or
price attached to it. Create a photography contest and find clever ways to make
money.
Specialize
on Family Portraits
Family portrait photography is good business because you
get to enlarge the image and frame it. The bigger the size of the image and
more elaborate the frame the more money it costs.
At a discrete corner leave your calling card or phone
number. Visitors to your client’s house who are impressed by your work will become
clients as well.
Publish
a Book
Book publishing is much easier than in the eighties when
the few publishing houses were king. Today you can self publish a book and it
will be live with 24 hrs.
A book allows self expression and getting new followers
and friends. The advantages of publishing a book include making money from your
publication, lots of new followers and a strong marketing tool.
If your book is an eBook you can even add a hot link to
your e-commerce website or blog.
Teach
a Photography Class
Teaching attracts pupils and pupils attract more
customers to your work. You will get paid to teach and impact knowledge while
getting a new customer base.
Make
a Slide Show
There are many people that prefer visiting websites that
have slide shows. Slide shows attract lots of visitors which in turn attracted
people to your work.
More traffic to your blog equals more sales and fans. A good
website for your slide show is slideshare.
Create
Unique Promotional Items
Create unique promotional items and sell on websites that
offer this service. They handle the shipping and you make money via
commissions. You can sell them yourself directly to customers but you have to
handle the shipment and payment processing.
Join
Freelance Websites
Freelance websites are job market places to place your
profile and highlight your skill. Customers request certain service and the
website is the intermediary between paying customer and service provider.
Offer
a Referral Fee
Web masters are always on the lookout for money making opportunities.
You can offer a referral fee and watch your profit go through the roof.
You need to have referral tracking software and proper accountability.
Pay your affiliate promptly so you don’t get negative feed back or bad reviews.
Get
Sales Representatives
Sales representatives work on commission bases and only
earn when they make a sale. It seems like a bad deal but many people need some
form of employment or the other. Some smart sales representatives actually bag
high commissions doing this kind of work.
The major advantage is door to door marketing and
improved sales.
Create
an Adwords Account
Adwords will reach converting clients faster than any
marketing strategy you know. It is very effective however photographers should
learn proper usage of this advertisement platform.
Do you have any more Business ideas for Photographers? Kindly
leave a comment
Here are a list of business ideas and resources for photographers
·
Start a YouTube channel
·
Build your Business with Adsense
·
Hire sales representatives
·
Offer referral fees
·
Use freelance websites
·
Use Slideshare to boost your business
·
Publish a picture book
·
Specialize on family portrait
·
Create fun contests
·
Network
·
Sell copyright
·
Get affiliates to sell your photographs
·
Make your blog Smartphone enabled
·
Have a good business plan
·
Use press release
·
Start a small magazine
·
Start a newsletter
·
Become a mentor
·
Reach for new target audience
·
Use guest blogging
·
Invite guest bloggers
·
Start a photo gallery
·
Upload your pictures to stock photography websites
·
Makes specialty photographs
·
Build a photography blog
·
Enter photography contests
·
Use Pinterest
·
Use flicker
·
Use StumbleUpon
·
Organize a photography seminar
·
Use email listing
·
Link building
·
Create unique items
·
Teach photography
·
Offer different niches
There are many business opportunities for Photographers
all that matters is great pictures, creativity and networking. Develop your own
technique and style and let the world celebrate your uniqueness.
6 comments:
Photography really very interesting subject. It is more interesting when it is business. Thanks for sharing this fantastic ideas on photography business. I have already a business on ecommerce photo editing business.
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We appreciate the comment thanks Abdullah Allamin
In order to achieve the highest level of marketing online success, you need a few basics. These "tools" will make it possible for you to make money and build a real business online. It isn't a high cost, but it will take some time to find all the MONEY MAKING OPPORTUNITIES you need and to learn the skills.
How cute this baby!! Really nice photography. It's correct that by using Adwords, one can easily reach to his targeted customers. But for that you should choose a google partner adwords expert in order to get better result. Thanks for sharing this lovely post.
Thanks for sharing your Photography business ideas. Your idea is great. You have nicely presented the concept on this post. Product image is most important for e-commerce. I use Image Masking for my product image.
It is a great collection. thanks for share these awesome ideas.
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