The businesses are
the wholesale/ retail aspects of perfume business and the perfume production. You
can combine the two businesses into one profitable enterprise.
You will make lots of money personalizing and customizing
perfumes. All that is required is adequate perfume making skills and effective
marketing.
The perfume business is highly competitive and
challenging. You will have to deal with established brands, high net worth
corporations and local manufacturers.
Perfumes are all about branding, lovely fragrances and
pricing. Getting ahead in the perfume business needs a certain mind set, lots
of experimentation and a few good products.
Appropriate pricing and packaging is important in the
perfume industry. You need to decide on large scale or small scale production.
You can also align with other people and form a
partnership. There are a few things to consider before starting your perfume
business.
How to Start a Perfume BusinessWrite a Vision and Mission Statement
Why the interested in starting a perfume business, is it
based on passion or profit. Write a
vision and mission statement to guide your business through tough decisions.
To succeed in the perfume business you need to provide
quality perfumes that are devoid of harmful chemicals. The perfume should not
have any side effects when used by anybody.
The perfume should be appropriately priced and available
to every class of people. Other parameters are continuous improvement of your
product and customer satisfaction.
Write
a Business Plan
Write a good business plan that covers three major
aspects of your perfume business. The plan should focus on manufacturing
process, marketing your goods and sourcing adequate startup capital.
Other things to include in your business plan are a
mission statement and goals. Others are start up cost, cash flow, profit and
loss.
Register your Business
Once you have your business plan the next step is
registering your business. Register your
company as a limited liability company. Then go through local government registration
and certification on food, drugs and other allied matters.
Every country has its own laws guiding the production of
perfume.
Rent
an Office Space
You need to determine if you want a storefront or work
from home. You also need a laboratory or workshop to produce your perfumes.
The business format you choose will dictate your expenditure
on getting an office or shop. You need to factor this in your start up budget.
The Manufacturing
Process
To manufacture perfumes you need adequate training in
perfume mixing. Then invest in a clean sterile laboratory with specialized
equipment.
Always source your chemicals from reputable dealers for
the best results. There are four basic elements in perfume making Methyl
Alcohol, Fixatolide, Perfume Concentrate and Perfume Oil.
Create
a Unique Product
The only way to make money from perfume is to sell a
unique product. The perfume must have a nice smell and no effect on the skin.
Perfumes go through a multitude of tests, public sampling
and opinions before hitting the market. Make sure you work diligently to
discover unique scents that propel your brand to the forefront.
Investigate
Perfume Smells
Perfumes are all about aroma, receipts and scents. You
should experiment and explore different scents. Find scents that appeal to you
and try to create something better.
If you have a nice brand you will sell lots of perfumes.
Study
Perfume Bottles
Perfume bottles are uniquely designed to look appealing
and elegant. There are many bottle makers that can customize your bottles.
You might decide to buy bottles wholesale or in batches. Find
a bottle that complements your perfumes brand and image.
Create
a Cool Logo
Perfumes have tantalizing names and logs to attract
sales. Choose a name that embodies the aroma you wish to bottle
For the best results hire a graphic artist to design your
logo. Then register your perfume name so you have the patent to the product.
Cost
per Unit
An important consideration when manufacturing perfumes is
the cost per unit. The cost per unit affects the price of your perfume and your
profit margin. Let us examine 3 major perfume brands in the market today.
The parameters used in determining cost per unit are
methyl alcohol, Fixatolide, perfume oil, perfume flavor and box. Others are
transportation costs and the perfume bottle.
Methyl
alcohol
|
Fixatolide
|
Perfume
oil
|
Perfume
flavor
|
box
|
transportation
|
bottle
|
cost
|
profit
|
|
HugoBoss
|
5
|
8
|
6
|
2
|
21
|
11
|
56
|
64
|
|
Addidas
|
5
|
8
|
6
|
2
|
20
|
11
|
55
|
65
|
|
Lomani
|
5
|
8
|
6
|
2
|
18
|
11
|
53
|
67
|
|
They al sell at 120
Create
a Beautiful Package
Packaging is very important in the perfume business and
adds to the value of the product. The package is the first thing a perfume
shopper notices before trying out the fragrance.
Create a unique bottle for your perfume and package it
accordingly. Get a top box maker to create your perfume box. The entire
ensemble from the perfume, box and packaging define the brand.
You might decide to mass produce your perfumes. There are
many reputable companies that handle packaging, labeling and shipment. Work with
established companies that have a history of prompt delivery and efficiency.
Branding
Your perfume is only as good as its brand. Top perfume
producers know this hence millions of dollars spent entirely on branding. The
name of your perfume is almost as important as the content.
Target
Customers
You need to target the right customers for your product.
The pricing dictates your target market.
If your perfume has a low price tag it more likely
attract upper lower class and lower middle class customers. Segmentation also
defines your target audience such as family, youth, women, men.
Budget
You need to have a good workable budget for your perfume
production and marketing. Try to produce perfumes with better quality than the
ones obtainable in your locality. This will lead to customer satisfaction and
approval of your brand.
Marketing
Like any business venture you need lots of marketing. The
perfume business is tough and there are many players. To stand out you need to market
your product to wholesalers, retailers and paying individuals.
Market your brand through advertisement and social media
channels. A powerful tool is creating a referral program for your product or
employ sales representatives.
Other advertisement options are the print media,
electronic media which helps in brand awareness.
The referral program can leverage on relatives, friends
and family. Social media advertisement platforms that work best are Facebook
Adverts and Google Adwords.
Retailing
your Perfume Product
There are many retail options to sell your perfume
products. You can sell your perfume at gift shops, malls and stalls. Another
good place to get many customers is online.
Build a website to showcase your perfume and include
description, image, price range and discounts.
Finance
The amount of money you need depends on the scale of your
operation. Do you want to mass produce your fragrance or customize them?
The larger your operation the more money you need to
produce and reach customers. A small perfume making business can start up with $1000.
While a larger operation might set you back $10,000. The
financial implication includes equipment, registration, laboratory, storefront,
training and marketing.
To raise funds try target saving or small loans from
banks. It makes sense to start small and later grow your market base. You will
save costs while gaining valuable knowledge and experience along the way.
Build
a Website
Regardless of your intentions to sell offline you need an
online presence. Having a website dedicated to your perfume products is
important.
The reason is because it provides a twenty four hour channel
for business transactions. A Website is usually about 5 pages of information
such as homepage, about the company and contact information.
The homepage displays the product and all relevant information
about the fragrance, color, size and packaging. Other information is price,
shipping information and stores where they can purchase your perfumes.
How
to Start a Perfume Business
1
Write a Vision and Mission Statement
2
Write a business plan
3
Register your business
4
Rent an office space
5
Consider manufacturing the perfume
6
Investigate perfume smells
7
Create a unique product
8
Study perfume bottles
9
Create a cool log
10
Cost per unit
11
Create a beautiful package
12
Branding
13
Target customers
14
Budget
15
Marketing
16
Retailing your perfume
17
Financial considerations
18
Build a website
Perfume
Guide
It is rather difficult for the untrained nose to differentiate
between different types of perfume. The reason is because there are an overwhelming
number of scents available in the market.
The different fragrances and concentrates constitute a
challenge. Perfume makers know this so they usually include the fragrance
concentration on the label.
The strength of the perfume is regarded as the
concentration. Perfumes that contain higher fragrance concentrates are known to
contain less alcohol and more essential oils.
The major fragrances are categorized into eau de toilette,
eau de cologne, eau de parum and eau fraiche.
Parfum
Parfum is of the highest grade of perfume available in
stores. They are regarded as pure perfume because they contain from 17% to 40%
fragrance. Major perfume makers peg the concentration at 22% to 30%.
This deluxe perfume is long lasting, expensive and gentle
on the skin. The low alcohol in Parfum reduces evaporation and helps it last up
to eight hours.
Eau
de Parfum
The next luxury perfume in ranking to Parfum is Eau de
Parfum. Its fragrance concentrate is about 20% and it lasts about five hours.
Eau de Parfum has more alcohol content and is not as expensive as Parfum.
Eau de Parfum is good on sensitive skin and good for
daily application.
Eau
de Toilette
The fragrance concentration for Eau de Toilette is 4% to
17%. Eau de Toilette is far cheaper than Parfum and Eau de Parfum and readily
available in stores. The perfume lasts about two hours and is popular for daily
use. It is common in the market and moderately priced.
Eau
de Cologne
This perfume type has the same fragrance concentration as
Eau de Toilette. The perfume has a higher concentration of alcohol is cheaper
than the first three and lasts two hours.
You get more liquid perfume in a larger bottle when you choose
Eau de Cologne. People with very sensitive skin are not advised to use Eau de
Cologne.
Eau Fraiche
This is the cheapest brand of perfume available in the
market. It has only 3% fragrance and lasts two hours. It does not contain high
amounts of alcohol or fragrance.
Starting a perfume business is moderately challenging
because of the stiff competition you get from big manufacturers. To succeed in
this business you need a good product, adequate marketing and many sales
outlets.
If you like the perfume business another venture you
might like to consider is bead making.
1 comments:
The most important part of creating own brand is branding and marketing and most fragrance company failed with that. The EDT perfumes are widely used because it's for the daily use and also available in moderate price. Thanks for sharing this useful article.
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