How to Jump-start a Dying Business

Most startup business ventures fail in the first three to four years? Success or failure depends on many factors and signs that shows a failing business. Identifiable signs are stagnation, poor cash flow and mounting debts.

Cutting down expenses is only a temporary measure however more concrete sets should be taken. To turn around a dying business you need to implement certain steps. Here is a guide on steps to jump-start a dying business.

Sell a Different Product

The simple solution to jump-start a failing business might be the product. It is possible to overvalue a product or market potential.

It is easier to change the product to accommodate fast changing trends. Analyze the products that sell or appeals to customers. The value of the product is immaterial so long as you make regular sales.

Appropriate Pricing

A serious business killer is appropriate pricing of goods or service. Offering high quality merchandise at premium rate to middle or low class neighborhood will fail. They would rather buy cheaper products of the same item.

Customer Demand

Focus more on customer demand and moving to a completely different vertical. A business owner on my street started out selling bags and footwear. She added small snacks and biscuits to attract school children.

Then pivoted to selling hot meals for workers in the area. Now the bag/shoe and snack business are discarded for the huge profit in hot meals.
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Re-brand

A good strategy is to revamp and re-brand the business. Re-branding will inject new life to an old brand. Re-branding positions a business properly if a complete overhaul is executed.

A falling business can repackage the product, name and company logo. The main focus of any re-branding is marketing. How to present an old product in a new exciting way.

Niche

An effective business strategy is to focus on a niche. Focusing on a niche leads to specialization and domination.

If you have too many products it can get confusing and more challenging. It is better to be known for one thing than unknown for different products. Specializing equates to customer trust in your knowledge of the product.

Develop a Marketing Strategy

Create a marketing plan and develop a marketing strategy. You would be surprised that many companies fail to use all the marketing opportunities available to them.

A good marketing plan re-invigorate, re-invents and leverage on technology. Marketing strategies include newspapers, magazines, radio, and television.

We have social media marketing, paid posts, email marketing, blogging, in-bound marketing.
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Take Risks

Owning a business comes with some element of risk. Taking bold risk during time of crisis could be your best option. It is better to try new things than being conservative.

If you own a brick and mortar shop why not open an online store. If you are into manufacturing why not sell branded products on social media platforms.

Without risk there would be no gain. The difficulty of taking more risk in a failing business involves new addition of funds and marketing.

Sell the Business

If you have tried re-branding, pivoted new products without results then it is to sell. So long as the business is moderately profitable there is a buyers. Some entrepreneurs specialize in buying failed businesses and turning them around.
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