An average outfit
provides sumptuous snacks, drinks and fostering social interactions. The
popularity of the business in Nigeria is because of few entertainments or
leisure locations in the country.
Other reasons include huge population, quick meals,
affordability. Some restaurants include full meals in their menu. The
enterprise requires huge startup capital, dedicated personnel, good location, quality
meals.
Here are two ways to venture into the fast food business.
The investor could leverage on franchising or start from scratch. The
franchising option is very popular in Nigeria with top brand names like Tantalizer,
Mr. Big.
To enter into a franchise agreement costs lots of money. The
investor needs to have a good location, provide adequate infrastructure.
The franchise owners offer technical expertise, training,
popular menu. The new franchisee enjoys the patronage of an establish brand,
free advertisement. To get into the business approach the head office of the
company.
Start
From Scratch
This option is tough, challenging, capital intensive. Startup
requirements are leasing building, interior decoration, equipment. Others are creating
a menu, trained personnel and serious advertisement.
The investor should incorporate and provide tax
information, insurance cover. There are also food handler’s certification, signboard
fees and marketing. They need to sourcing raw products from wholesalers,
farmers.
Fast
Food Startup Requirements
- leasing the building
- interior decoration
- equipment
- creating a menu
- hiring trained personnel
- advertisement
- incorporate the business
- provide tax information
- insurance cover
- signboard fees
- marketing
- sourcing raw products
Sourcing
Raw Materials
The fast food restaurant must find credible source for raw
materials. They need to buy in bulk to offer competitive prices. Common raw materials
are eggs, flour, sugar, butter. They need nylons, packaging materials, cleaning
agents, diesel for the generator.
- Eggs
- Flour
- Sugar
- Butter
- Nylons
- packaging materials
- cleaning agents
- diesel
Funding
The best way to fund the enterprise is through bank
loans. Approach a commercial bank in your locality for long term, low interest
loans. Other funding sources are through partnership, core investor or sale of
startup equity in the business.
Fast
Food Restaurant Equipment
The diner needs to experience a comfortable dinning
experience. Serious consideration should be given to the interior decoration.
Hire an interior decorator to create a beautiful ambiance.
Equipment needed is television sets, large air
conditioners, tables, chairs. Buy freezers, generating set, refrigerators,
microwave, large oven, kitchen utensils. More are branded snack packs, plates,
cups, display cabinets, uniforms.
Equipment
- interior décor
- television sets
- large air conditioners
- tables
- chairs
- freezers
- generating set
- refrigerators
- microwave
- large oven
- kitchen utensils
- branded snack packs
- plates
- cups
- display cabinets
- uniforms
Type
of Menu
The type of menu common in fast food restaurant is meat
pies, egg rolls, scotch eggs, sausage rolls and grilled chicken. More are local
and intercontinental dishes. They serve soft drinks, yogurt, fruit drinks, ice
creams, beverage drinks.
Fast
Food Menu
- meat pies
- egg rolls
- scotch eggs
- sausage rolls
- grilled chicken
- local dishes
- intercontinental dishes
- soft drinks
- yogurt
- fruit drinks
- ice creams
- beverage drinks
Personnel
The personnel should be highly trained in the food
business. Hire qualified chef, cooks, service personnel, accounting and
procurement officer.
The establishment needs security guards, driver, dispatch
personnel, manager. Apart from onsite service an outfit could include home
delivery service.
Marketing
Marketing involves branding opportunities, television and
radio advertisement. Print flyers, posters, banners, billboards, signboards.
Use promotions, discounts and leverage on holidays or special seasons like
valentine, Christmas.
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