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The job description involves taking photographs of the
couple, guests and event. The business is competitive and requires proficiency behind
the camera.
Earning top dollar as a wedding photographer is easy if
you get steady work. Before launching your business there are a few things to
consider.
The Job
Description
The job description is taking photographs at event
locations. The job could be done full time or part time and involves moderate
investment.
A skilled wedding photographer makes about $29,170 per
year. In some countries the photographer also takes shots of guest and produces
them before the end of the ceremony.
He charges the guest according to the number of
photographs they agreed upon. For speedy location based compositions he
develops the photographs using a mobile printer.
It is essential that the photographer capture high
resolution images of the bride and groom.
Learning
the Trade
You could develop
the skill through books, online resources and seminars. Or decide to go for
formal training in technical institutions, university or an apprentice program.
Purchase
High Quality Equipment
Apart from a high definition camera you need other
equipment. Invest in lighting, flash, lenses and backup batteries.
Others hardware are editing software, memory cards and
mobile printer. Once you have the right equipment invest in a darkroom and
small office. You could run your business from home or lease an office.
Wedding
Photographer Equipment
- Photo editing software
- Cameras
- Lenses
- Mobile printer
- Darkroom paraphernalia
- Lighting
- Tripod stands
- Cutting tools
The Business
Outfit
To run a photography business you need rudimentary
knowledge of business. Attract patronage
by putting in place a comprehensive marketing strategy.
Other things are pricing, business registration,
inventory and good accounting to balance your books. The job description also
involves lots of movement so invest in cheap but efficient transportation.
Register
the Business
Wedding photography is a one man business. Register the
enterprise as a sole proprietorship business.
You are basically self-employed so get a personal
identification number and remit taxes. Find out other license and permits
required in your state or local government.
Branding
Define your style through branding and high quality
images. Photographers affix their logos to the bottom right corner of the
photograph.
You could do a different variation by affixing your logo
at the back of every photograph. Some photographers use blind endorsement to
add their trademark.
Pricing
Make sure your rates are reasonable and competitive.
Photographers charge per photographs or a collective contract. You would likely produce an album of event
including freelance snap shots of beautifully attired guests.
Create
a portfolio
It is very important to create a beautiful portfolio of
your works. Place them in an album for potential clients to see. A portfolio is
an essential marketing strategy most wedding photographers use to get new
clients.
Build
a Photography Website
A website is a good marketing tool that never sleeps.
Invest in a beautiful site with lots of high definition photographs showcasing
your skill.
On the website include lots of images, description and
contact information. Target your website to your location to attract the right
customer base.
Advertise
the Business
It is important to market your talent and advertise the
business. Use social media channels such as Facebook, Google+ and twitter.
Try printing complementary cards to give guests at the
wedding ceremony. You can target bridesmaids and best-men including bachelors
and bachelorette.
Use signage boards, posters, banners and newspaper
publications to attract patronage.
34 Photography business Ideas
34 Photography business Ideas
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