During weddings the bride and groom might decide to
present small gifts to attendees. This custom is popular in many cultures
including African weddings.
Gift giving is not exclusive to the couple and family
members. Friends loved ones and associate could decide to share memorabilia’s
to guests.
The type of gifts depends on the person’s choice. Common
gifts found at such occasions are silverware, plates, cups, umbrellas and
handkerchiefs. Others are chocolates, drink openers, biros and kitchen
utensils.
The costs range from inexpensive to costly items depending
on the givers. Favor business is not only centered on weddings and is
practicable during anniversaries, special occasions and AGM meeting.
Other occasions you find small gift items shared are
children’s parties, society events and child naming ceremonies. The business is
profitable because the different items are usually purchased in bulk.
Another reason is there are lots of weddings daily so you
get regular patronage. However there is lots of competition in the favor
business.
To start a wedding favor business you need to choose a
niche and create unique gift items. Other
important considerations are location, funding, staff, sourcing items and
company registration.
You can start a home based favor business or consider a physical
location.
Party
Favor Items
There are many items considered party favor gifts. Some are
plastic bowls, plates, cutlery sets, cups and toys. Children items are balloons,
confetti, glow sticks, handkerchiefs, noisemakers and crackers.
A
List of some Favor Items
- Confetti
- Glow sticks
- Balloons
- Cutlery
- Glass cups
- Blowouts
- Crackers
- Chocolate
- Noisemakers
- Plastic bowls
Choose
a Niche
Favor business is generic however there are many niche
sectors. Others are children gift items, corporate events and online gifts
store.
Selling wedding products is lucrative because there is a
vast array of items that fit the bill. Choose the niche you are most
comfortable with and stock your store.
Purchase
Items
Purchase items wholesale or from manufacturers in your
area. Make an inventory of popular products and create a few sample packages for
your customers.
Include printing and branding services to attract more
patronage and income. You could charge a small fee to do the packaging for them
or sell in bulk.
Write
a Business Plan
A business plan is essential to the success of your
enterprise. The plan should cover niche choice, type of inventory, marketing
and future goals. The plan should include funding sources, goals and company
structure.
Permit
and licenses
Register the favor business as a sole proprietorship. Some
of your gift items could be subjected to value added tax.
Get an employer identification number and insurance
cover. If you have a physical store you need a trade license.
Location
An ideal location is a residential area or close to an
event center. The gift store should be visible and easily accessible.
The amount of investment depends on your funding. You
could lease a store or purchase one for your enterprise.
Hire an interior decorator to create a beautiful store. Introduce
shelves, glass display cabinets and a checkout area.
Build
an Online Store
If you do it right your online store would make lots of
money. Although your store caters to a world market you still need a physical
storage area.
You can stock lots of personalized items and liaison with
printers. Make sure your website is SEO compliant and use social media to drive
traffic.
Include beautiful
images, prices and shipping. Add a shopping cart to process credit card or PayPal
payments.
Marketing
Advertise your business in local newspapers or online
classified websites. Print flyers, billboards, signage boards and business
cards. Offer discounts, promotional packages, sampling and other gimmicks. Try to
network with event planners, wedding organizers, florists and other related
businesses.
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