The matchmaker’s job is to bring two people together in a
love connection. The enterprise is highly lucrative because it deals with human
situations.
Helping people meet potential life partners is very
rewarding. Matchmaking involves socializing, networking and relationship
skills.
They achieve this through profiling, questioners,
preferences and intuition. The agencies earn huge income from subscriptions,
membership fees and other monetary sums.
You could launch the enterprise from home, a small office
or online. Here are a few ideas on how to start a matchmaking business.
Types
of Matchmaking Service
There are three types of matchmaking services in the
industry. We have the online dating websites and blogs. The other two are
traditional matchmakers and relationship agencies.
Online
Match Making Service
The online website model involves members registering on
the site either fee or for an annual fee. Free websites in this category offer
premium membership at a cost including preference listing.
To launch an online matchmaking service you need a search
engine optimized website. Select a top domain name that reflects your services.
On the website collect registration fees, preference
listing and advertisement. To attract patronage advertise the website in yellow
pages, social media channels and Adwords.
Make sure the website is attractive and collate data from
members such as their preferences, age, sex, ethnicity and location. Provide
other services such as send a message or gift to a person including phone
number options.
How to Open a Dating Agency
How to Open a Dating Agency
Traditional
Matchmakers
Traditional matchmakers have been around for ages. They
bring people together through proactive ways such as print or newspaper
advertisement.
This business model is highly lucrative because they
charge higher fees and meet the clients directly. They pull their resources and
network to find eligible partners for their clients.
Relationship
Agencies
Relationship agencies work in similar ways to traditional
ones. The difference is that the agency has a wider reach and larger data base.
Both traditional and relationship agencies carry out face-face consultation and
matchmaking.
Matchmaking
Business model
Determine
the Business model
To start your matchmaking enterprise you need to
determine your business model. Are you going part-time or full time,
traditional or online?
Once you know which strategy works best then you can
proceed. The secret to success is identifying a niche targeted at specific
audience.
Common niche groups are based on qualification, age,
earnings, ethnicity and physical attributes.
Learn
the Trade
It is important to gain knowledge on how to run a
successful dating service. Ways of acquiring knowledge are through job
experience, online resources, books and educational programs.
Match
Making Service Business Plan
Before you become a dating and relationship coach you
need a matchmaking business plan. Your plan needs to identify a target age,
group and demography.
Highlight your goals, target audience and business model.
Common dating agencies are either terrestrial, online or a hybrid.
Try to conduct a feasibility study of your immediate
environment. What are you competitors doing and how successful are they. This
information should provide some insight to how the industry works.
Legalize
the Business
Acquire the appropriate licenses and permits to run a
dating service. Register your business name and get insurance cover. Make sure
your lawyer prepare all legal documentation.
Lease
an Office
Lease a small office to meet clients if you choose to run
a traditional agency. Make sure the office has a reception area and consultancy
room.
Online dating services could operate from the comfort of
your home. All you need is a computer/laptop and internet connection.
Funding
It costs moderate amount to fund a dating agency. Funds
are needed for lease payment, staff wages, advertisement and data storage.
Traditional matchmakers periodically organize events for
their clients. Make sure you keep track of expenses, overheads and profit.
Pricing
Come up with a list of your services and fixed prices.
Dating services charge membership fees, listing fees, gift exchange fees and
registration fees. Make sure your prices are fair and reflective of your effort
and success rate.
Contract
Agreements
Having a contract agreement is an essential part of
matchmaking business. Make sure the legalities are perfected by a lawyer.
Instead of a contract, online dating agencies have terms and condition for use
of the site.
A Basic Questioner Form
Match makers use questioners to gather relevant
information from their client. The information is used to pair individuals into
suitable couples.
Although each
agencies questioner is different they contain similar fields. Common questioner
parameters are listed below.
1 Name
2 Age
3 Sex
4 Occupation
5Ethnicity
6 Education and Career
7 Religion
8 Appearance
9 Hobbies
10 Match Criteria
11 Preferences
12 Married or Single
13 What are they looking for in a relationship?
Conclusion
To start a matchmaking enterprise you need to understand
the business. Register your firm and get a good business name.
Apply for soft loans or try target savings. Offer fair
prices and track your finances. Provide good service and spend on
advertisement.
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