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Today there is a proliferation of high–end cameras and
gadgets used by professional documentarian. Wedding videography has rapidly
grown in popularity due to better technology and easy accessibility to
software.
Starting a videographer business is relatively easy and
requires moderate funding. You can launch a small scale enterprise from home or
an office environment.
However working out of an office or studio gives
legitimacy to the enterprise while providing an operational location. Here are
a few things you need to start your wedding videographer business.
Starting
a Wedding Videographer Enterprise
Learn
the Trade
Before you start the enterprise learn how to make quality
videos for your clients. You could develop the skill through workshops,
seminars, trade institutions and apprentice programs.
You need to read lots of books, offer free services and
learn from online tutorials or websites. It is important to stay abreast of
fast changing trends and software.
Equipment
Try to use only high–quality equipment for your
production. You need good camera, tripods, wireless microphones, lighting, wire
microphones, hot light and cables.
A
List of Equipment
- Tripod Stands
- Cameras
- Wired and Wireless Microphones
- Lighting
- Hot Lights
- Cables
- Computer and editing equipment
Pricing
Make sure your prices are fair and competitive. To
develop a price range study your competitor’s prices and services.
Carry out a feasibility study and write a comprehensive
business plan. Offer your customers special discounts, package deals and
limited offers.
Marketing
Produce a demo product to showcase your talent. Edit the
interesting parts and include key moments for better effect.
Make a simple 4 minute reel to show customers and project
professionalism with a business profile. Invest in good décor, viewing room and
build a website.
The website should include high definition images, prices,
description, location, and contact information. Target your site to your local
community and use social media channels.
There are free and paid classified websites, Facebook advertisement
and Adwords. Contact event planners, wedding organizers, photographers and
civic centers.
Advertise in national newspapers and magazines in your
area. Produce YouTube videos with links
to your website.
You can use traditional methods such as printing flyers,
billboards, signage boards and complementary cards. You could network with
wedding vendors for good referrals. Make sure your production is top quality
and the images are sharp and clear.
Important
Aspects of Video Production
There are important aspects of the video production you
need to capture. They are pivotal to the total presentation of the wedding occasion.
- Wedding preparation
- Arrival of the bride and groom
- creative shots of reception location
- the ceremony
- intimate moments of the couple
- guests speeches
- reception footage
- first dance
- first feed
- cutting the cake
- friend interviews
- joint photograph of couple and guests
Difficult Aspects of the Job
Weddings are seasonal so there are long periods without
work. The working hours are long and tiresome especially society weddings.
The bride always
has specific expectations despite low budget and funds. Other challenges are
slow cash flow and no steady income.
To succeed you need lots of marketing, no repeat customer
and referrals. The job is physically challenging, possibility of equipment
theft, long working hours and high probability of burnout
Registration
and Permits
Wedding videographer businesses are usually one man
shows. You might have an apprentice to carry the equipment and learn the trade.
Register the enterprise as a sole proprietorship business
venture. Then insure the expensive equipment and get a personal tax
identification number.
Find out local and state laws guiding the enterprise. The
majority of the funds you raise are expended on equipment, logistics and
marketing.
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