They are made into episodes and downloaded on computers,
smart devices or other devices. The industry is highly profitable with over 50
million views a month.
Creating one is inexpensive and relatively easy. This
makes it possible for anyone to venture into the business.
Types
of Podcast
There are different types of podcasts based on file
formats. We have EPUB, PDF and video downloads.
The video format is the most common and popular platform.
Different variations include enhanced podcast that feature images alongside
audio. Others are audiobook, vocast mostly web television series and video
clips. More include podguide, political podcast and oggcast.
- EPUB
- audio
- video format
- enhanced podcast
- audiobook
- vocast
- podguide
- political podcast
- oggcast
- How to get 10,000 email subscribers
The equipment you need is basic and easy to source. Buy a laptop, microphone and soundproofing
system.
Focus
on Topic
When creating a podcast you need to focus on a niche. Offering
generalized subjects or those that appeal to a mss audience comes with its own
challenges.
Mass audience subject has serious competition and finding
your voice requires unique point of view and innovative content. You can always
carve a place in a mass market but it will take several years.
However narrowing your choice to long tail subjects or smaller
fields would easily find your audience. This is because there are fewer players
and your content would attract a specific market. Finally you need to develop
your social marketing technique to create interest in your production.
Build
Your Talent
To become a major player in the podcast business you need
to develop your talent. Learn how to create a clean, audible production.
Learn how to interview guest the proper way. Crete quality
content and remain consistent. Other requirements are proper editing, field recording
and build an engaging community. Learn how to build apps, use call to action and
produce relevant content.
- Experience
- Learn through books
- Develop your interviewing skill
- Attend seminars
How
to Make Money with Podcasting
There are many monetization strategies to deploy. Common ways
are through sponsorship, affiliates and product sales. Others are course creation,
donations and coaching services.
Donations
Although donations are generally for non profit they
could bring in some cool cash. You can seek participatory contributions. Make
sure you acknowledge their donations and offer value added products.
Advertisers
and Sponsors
Advertiser and sponsors are only attracted to an attractive
product that has a dedicated audience. A
large audience in a specific niche is ideal for companies in that industry.
The podcast should be attractive, competitive and engaging.
Sponsors are also interested in the number of impressions, engaging audience and
audience behavior.
If you audience are likely to take action then the sponsor
is very happy. The main reason any company spends money on advertisement is to
get a response to their promotion.
Try to develop a unique selling proposition for potential
sponsors. If you achieve lots of
downloads per episode you are guaranteed regular income from sponsors.
What
Sponsors Want
- an attractive product
- a dedicated audience
- a specific niche
- competitive and engaging content
- number of impressions
- engaging audience
- they study audience behavior
- to get a response to their promotion
Become
a Podcast Consultant
If you have developed a talent to create good podcast why
not leverage on your knowledge. You could become a consult and offer to tech
people the skill. This could become a very lucrative venture.
People looking to improve on this SEO and drive traffic
to their website would subscribe to making podcasts. You also have social media
marketers and companies looking to drive sales. Earn income by helping other to
make podcast, social marketing and content creation.
Who
need Podcast Consultants?
- People looking to improve on this SEO
- Drive traffic to their website
- What to build podcast
- Webmasters
- Social media marketers
- Companies looking to drive sales
Product
Re-Seller
You can achieve good earning as a product reseller. Using
a drop-ship template you can markup your earning by 50%.
Another way is to repackage a product, add value and
resell. Work on a product yourself and sell directly to your audience.
Selling products require a payment gateway, ecommerce
software and SSL certification. Others include reseller license, tax
identification number and distributor agreement.
What
You Need to Sell Your Product
- a product
- a payment gateway
- ecommerce software
- SSL certification
- reseller license
- tax identification number
- distributor agreement
Affiliate
You can use affiliate marketing to earn money from podcasts.
To use affiliate programs only recommend product your audience can connect
with. Provide quality content, offer you audience deals, and focus on holiday
discounts and promotions.
Use email marketing to targeted audience and drive sales. A good place to look for an affiliate partner
is Amazon.com. The only problem is that the commission is low.
How
to increase affiliate Earnings
- Find products with higher commission
- Contact manufacturers directly
- Recommend quality products
- Use social media marketing
- Promote through a blog
- Provide quality content
- Offer audience deals, coupons and discounts
- Use email marketing
Coaching
and Courses
You can earn
income from audio or video coaching. Use
RSS, PDF and different formats to offer personalized engagement.
The top way to make money is by offering courses to your
subscribers. Create ‘How to Courses’, on topics related to your subject. Offer your
audience premium products for a price.
Offer
Subscription
Earning through subscription is another way to monetize
your podcast. Offer your audience exclusivity through premium content. Develop an
exclusive community, exclusive episodes including back- catalog of episodes.
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