The very essence of advertisement is innovation, visibility
and competition. To succeed you need high net worth clients and ideas.
The job of an agency is to reach customer everywhere. The
agency provides primary services such as graphic designs, production and copyrighting.
An agency requires highly creative and motivated staff including
funding. Startup capital depends on your business template, demography and staff
strength. You can launch the business part time or full out.
Types
of Advertisement
Advertisement has evolved over the years from billboards
to 3D. You have ads in magazines, newspapers, television and radio ads. Print
ads include billboards, posters, banners and flyers. The innovation includes different
formats of online ads, skyscraper ads and inlay ads.
- Mobile and Cell Phone Advertising
- Online
- Billboards
- Broadcast
- Guerilla advertising
- Product placement
- Public service
- Outdoors advertising
- Social media ads
- periodical
Why
Start an Advert Company
The only reason you should consider stating an agency is to make
money. Advert companies make huge earnings on commissioned work.
The other reasons are huge customer base and job
satisfaction. Your customer base is startup companies, manufacturing companies
and small medium enterprises. Companies tend to spend huge money to remain
ahead of the pack.
How
to Start the Business
Define
Goals
Before you embark on the creative journey you need to
determine your goals for the business. Do you want to work from home, offer
full time or part time services? Other determinants are type of clients and
services on offer..
Get Educated
To achieve success you need to get educated. You can acquire
a bachelor’s degree and master’s degree in related field.
Another way is to become an intern, attend seminars or an
advert training institution. Go to workshops, read tutorials and learn through
online courses. You also need basic business skills, management, graphic and accounting
knowledge.
Choose
a Niche
You need to decide on the type of advertising agency to
establish. You could specialize on internet ads, television and radio.
Other areas are multi media, signage boards, 3D, Animation
or social media. Offer your clients specific services and specialization.
Remain
Dynamic
The advertisement business develops at an alarming pace.
You need to keep up with changing practices and new trends. This will aid your
presentations and pitch. Remain updated by attending conferences and seminars.
Write
an Advertisement Business Plan
You can hire someone to write your advertisement agency
business plan. The plan should focus on funding, location, management structure
and future projections. It should estimate the fixed and working capital and
staffing.
Funding
A home based agency requires low startup. However a larger
establishment needs huge funds. Acquire bank loans, try target savings or
borrow from friends and family.
You could seek investors and sell startup equity or find
a core investor. Other fund raising techniques include crowdfunding and
partnership.
Incorporate
If you seek high net worth clients you need to
incorporate. Register the business as a limited liability company. You need
federal tax identification number and local business permit. You can join a state or federal association
because they provide legitimacy and support members.
Build
a portfolio Website
Buy a keyword rich domain name and paid host plan. Put
together a portfolio website to showcase your past work and services.
Add your telephone number, address and customer service
center. Use a premium template to design the site and promote through online
advertisement.
Rent
Office Space
It is important renting an office to meet clients, have
meeting and create ads. Make sure the office is properly furnished with
computers, printers and scanner. You need a conference room and reception area.
Hire
Qualified Workers
You need graphic designers and creative people in your
team. The advert world thrives on innovation and creativity. The products
should appeal to the target audience and bring desired results. The more
successful the product the more clients you get.
Build
Your Client Base
Focus on a specific industry and build your client base.
Some advert companies have only a few high net worth clients and earn huge
commissions.
You could also provide services for many small and medium
companies. Attract clients through referrals, word of mouth and networking.
Offer
Quality Services
The quality of your services is essential for growth. The
question is why a company should choose you over others.
The only reason is quality service and good products.
Companies have a habit of studying their competitors and would likely use the
same agency as their competitors.
Steps
to Starting an Advertisement Business
1. Business Registration-To start an advert agency select
a business and domain name. Register the business as a limited liability
company. You need tax payers identification number (TIN) from the Inland
Revenue Service.
2. Streamline your Services-you need to focus on a niche and
offer your clients specific services.
3. Purchase Equipment-you need equipment such s digital
cameras, computer, laser jet printer and modem. Use the latest design software
and buy a projector.
4. Stationary- Stock your office with basic stationary
like bond papers, staplers, pen, markers
5. Print Promotional Material- print promotional
materials like business cards, flyers, banners and posters.
6. Develop a Pricing System - make sure your prices are
competitive and reflect what is obtainable in the business.
7. Provide Customer Relation-you need serious customer relations
and marketing to reach potential clients.
8. Build a Website-build a website and use soil media
channels to promote your brand.
9. Build a portfolio of your work and use testimonials
10. Offer discount
and get involved in community activities.
11. Advertise your
company in directories, classified websites, yellow pages and newspapers publications.
12. Write an advertisement agency business plan
13. Join a trade association
14. Outsource
15. Hire qualified staff
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