You have the electronic media, smartphone devices, print
and the internet. The formats achieve different goals and are focused on
specific clientele.
They are used to promote a products, services, brand awareness
and lead generation. Product adverting provides benefits or
announces changes to an existing product. Corporate advertising is geared
towards sales while direct response offer incentives for customer details.
Product
Placement Advertisement
Product placement advertisement is an ingenious way for
brand awareness. The technique involves placing a product in a strategic
location to attract people.
The product or service could be placed within a
television series, drama or movie. The producers only need to consciously focus
on the brand name or product in certain scenes.
This method is used by film producers to get funding for
their production. The product could be a vehicle, clothing or beverage product.
The same technique is applicable to music videos.
Outdoors advertising is the traditional method used by
advertisement companies. The company sells advertisement space on a billboard
conspicuously placed at a busy location. Such locations are bridges, highways
and commercial areas. More outdoors methods are flyers, posters and banners.
- sells advertisement space
- billboard
- flyers
- posters
- banners
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Broadcast
Advertising
Despite new media options broadcast advertising is still
very effective. The campaign includes radio and television broadcast.
Television reaches a huge number of people daily. The advertiser
tries to show the ads during peak periods such as a popular television dram or
national news broadcast.
Guerrilla
Advertisement
Guerrilla advertisement thrives due to the advent of
social media platforms. The strategy involves creative ideas, low budgeting and
innovation. Audience participation is essential to the success of the campaign.
Print
Advertisement
Small business owners generally use print advertisement.
This is because it is cheaper and easy to execute. Types of print ads are
banners, poster and billboards. They also print flyers, business cards and
brochures.
Mobile
Phone Advertisement
This type of advert is intrusive and annoying. The ads
are delivered to your smart devices such as iPad, cell phones and eBook
readers. They are usually served as native ads or text ads.
Online
Advertisement
There is a hundred percent probability that you have seen
an online advert. Just look around this site and you have them in the sidebar
or footer.
Online ads are important to website not only as a
monetization technique but to keep the site operational. Online ads evolved
from static images to dynamic high definition images.
The top types include display ads, social media ads and
search engine marketing. Others are native advertising, retargeting, email
marketing and video ads.
Email
Marketing
Email marketing is a cheap and effective form of
marketing. The originator can track a campaign and study conversions.
To properly use this medium you need email campaign
manager. The websites that offer this service are Active Campaign, MailChip and
AWeber. Others are Campaign Monitor, Convert Kit and Constant Contact.
Video
Advertisement
The video ads allow the advertiser present a visual
story. The formats are different but the goal the same. Places to post your
videos are YouTube, Vimeo, YuMe, Facebook and Twitter. Other places are Tremor
Video, Adap Tv, Hulu and Brightroll.
Native
Ads
Native ads are very effective marketing tool. They are
usually sponsored content at the footer of blogs or within content.
They integrate seamlessly with the theme and color of a
website. The different forms of native advertising are promoted listing and
in-feed. Others are search ads and recommended widgets.
- Promoted listing
- in-feed
- search ads
- recommended widgets
Social
Media Advertisement
With millions of people on social media everyday it is
only logical to advertise. Social media ads are targeted at the users.
They use the person’s demography, age, sex and interest
to serve the ads. Top social media platforms are google+, Instagram and twitter.
We have Facebook, Tumbir, Stumbleupon, Linkedin and Reddit. The adverts on
social platforms are either paid or organic.
Social
Media Platforms
- google+
- Tumbir
- Stumbleupon
Display
Ads
A display ad is an affordable format generally found on
websites or blogs. The format includes wallpaper, skyscraper, text and static
images. You have the video format, popup ads and flash ads.
- Wallpaper
- Skyscraper
- Text
- static images
- video format
- popup ads
- flash ads
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