Other benefits include emotional, physical and mental
harmony. There are different reasons an individual needs a massage.
Some physical treatments are occasioned due to of injury,
stress and for leisure purposes. Although attracting clients is moderately
challenging the business is profitable.
The therapist could offer different services alongside
partner professionals in related fields. The business offers self employment
opportunities, time flexibility and independence.
Different
Areas of Massage Therapy
There are different types of massage therapy such as reflexology,
pregnant massage, Thai massage shiatsu and deep tissue massage. Others are
Swedish therapy, aromatherapy and hot stone massage.
List
of Popular Types of Massage Therapy
- Reflexology
- Pregnancy massage
- Thai massage
- Deep tissue
- Hot stone
- Aromatherapy
- Swedish massage
Swedish massage
Therapy-In
the United States of America the most popular form of massage is the Swedish
massage therapy. The massage involves lotion oils, kneading, repetitive
circular motion and the application of pressure using long stroke technique.
Hot Stone Massage- this form is
popular in countries like Turkey and Russia. It involves placing pre-heated
stones on specific points on the body. The release of heat releases tension in
muscles.
Aromatherapy massage- an aroma therapist
uses different types of scented oils to cause relaxing effect. The aroma is
meant to cause relaxation, balance and a languid feeling.
Deep tissue massage- this form is very
important and causes relief too physical injuries. Common injuries include
prostrate problems, muscle ache, strain and accident recovery. This form of
therapy is common to professional athletes.
Sports massage- professional
athletes without significant injury are given sports massage therapy. This form
is more of a preventive therapy to loosen tight muscles, strain tension and
stress.
Thai massage- this form of
massage uses pressure point technique to relive stress. It involves a complex
range of motions which includes pressure, compression and stretches.
Reflexology- is a form of foot
massage that offers relaxation through the manipulation of the foot. Pressure points
on the foot are manipulated to offer relief. Other important forms of massage
are back massage and pregnancy massage
How
to Start a Massage Therapist Business
You need to put a few things in place before starting
your massage therapist business.
Get Certified
To become a massage therapist you need certification. You
need massage therapist training from a recognized institution.
The practice is highly regulated in most countries and
the certification is governed by a national body. There are specific areas of
specialization a massage therapist could consider.
Certification and licensing are received through NCBTMB a
national body. Once you receive your certification register as a incensed
practitioner. There are different rules governing the practice in different
countries.
Get
Incorporated
The next step is registering your business as a sole
proprietorship or limited liability company. In most cases you need to join
your local association.
They are useful because they provide regular updates on
changing trends and best practices. Other benefits of an association are
networking, regular seminars, support and advice.
Get Insurance
Cover
The insurance cover will protect you from liability
claims and malpractice issue. The limited liability incorporation will limit
any liability claim to only your practice. Secure an employer identification
number to fulfill tax requirements.
Funding
the Therapy Business
Applying for a business loan is not easy for a startup company.
If you want to obtain a loan from a financial institution you need to fulfill
certain condition.
You need to have collateral, some startup funds and a
business plan. Majority of the funds goes into rent, furnishing the practice,
marketing and staff wages. You could also try target savings to raise the funds
or approach family.
Rent
Space
Lease appropriate space for your practice. The space
should be visible in a pubic area with lots of human and vehicular traffic.
To attract clients network with sports centers, health
centers, clinics and hospitals. Your area of specialization determines your
business model.
Alternatively you could work from home and save rent or
transportation costs. Working from home attracts less startup capital expenditure
however you need to dedicate a home office for your practice.
Determine
your Services
Your services generally should be in your area of
specialization. To sell products you need additional licensing.
Sell only products that have food and drug certification
number. Clients only come based on appointment so you need aggressive marketing
and referral to attract clients.
Operational
Expenses
Operational expenses include occupancy, operational and
time based expenses. Others include staff wages, equipment and marketing
expenses.
Build
a Website
A website is very useful in the massage therapy business.
You could showcase your services, book appointment, attract new clients and
communicate with existing ones.
To attract clients use social media channels, directory
and quality post on your subject matter. Other marketing tools include
advertisement offline and online including referrals.
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