However you need quality equipment, game ideas and a
solid operational plan. Other considerations are ownership structure,
incorporation, funding and marketing strategy.
The job description requires good interpersonal skills, a
good team and loads of enthusiasm. Setting up a unique play area requires
moderate financial investment and creativity. Here is our step by step guide to
starting a laser tag business.
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Popular game- ideas include ‘capture the flag’; protect
the VIP, juggernaut matches. Others are elimination match, domination,
survival, zombie, basic matches.
Step
by Step Guide to Starting a Laser Tag Business
Register
a Business Name
Choose a unique name that immediately identifies your
scope of business. Incorporate the business as a limited liability company.
You could use a graphic designer to create an interesting
log or trademark. Make sure the name corresponds with your domain name of
choice.
This will make domain name registration and website
building much easier. Don’t forget to get liability insurance and solve tax
related issues.
Types
of Laser Tag Business
There are different type’s laser tag formats. You have
the increasingly popular zombie theme games, outdoors games or a dedicated
arena.
Outdoors
Laser Tag Games
Outdoors laser tag games require massive space, special
effects, props and a giant play area. The advantage of running an outdoor
operation includes extended sessions, missions and more special effects.
Indoor
Laser Tag
The major advantage of this format is all year round
business. The indoor arrangement has amazing effects, obstacles, complete
missions and is the pinnacle of battle entertainment.
Mobile
Gaming
Mobile gaming takes the fun to customer’s location. The
format requires transportation and very little props. The battles are fought in
parks, backyards, remote locations and event centers.
Paintball business ideas
Paintball business ideas
Buy
Laser Tag Equipment
The type of
equipment you need depends on your business model and niche. You need gaming
guns with infra red sensors, inflatables and battle boxes.
The gun types include SMG, tactical assault rifle, barracuda
pro and basic entertainment gun. You need laser tag vests, poly-carbonate
plastic and the non gun plaster specially designed for kids.
The Venue
You could decide to build an arena from scratch or
purchase an existing one. Hire a professional builder with knowledge of laser
gaming.
Other ideal arcades are abandoned buildings, open fields
and event centers. Mobile laser gamer should purchase a van for out calls.
Location
The main criteria when searching for an ideal location is
space. You need an arcade area including ample space for an arena. Choose a
popular area with frequent human traffic.
Marketing
Organize a press release and grand opening. Use television
advertisement, radio and newspaper adverts. Print leaflets, brochures and call
cards to distribute in your neighborhood.
Build
a Website
Attract patronage through a Geo targeted website. Add
high definition images of games and the arena.
Use social media channels and article directories including
informative posts. Try guest posting to attract people to your site.
Use both free and paid online classified to drum up
business. Don’t forget the efficacy of word of mouth and referrals.
