Some clients have a lifestyle and image they want to portray.
The image consultant’s job is to help them achieve and surpass their wish. This
has given rise to a new and growing business opportunity for smart investors.
A professional in this field need different skill sets to
successfully carry out the practice. This includes a keen knowledge of body
type and composition, knowledge of textures, fabrics, color hues and silhouettes.
To become one you need to continually learn and develop
your skill. It involves lots of training and education. You need to get
certified to enhance confidence and credibility.
Other aspects of the job involve creative marketing of
your service. To succeed in this endeavor you need to provide excellent service
and build a client list.
Education
and Training
You need to
develop an in-depth knowledge of different variables that allude to each
client. Understanding their specific needs such as body type, goals and personality,
provides a template for the consultant to explore.
To succeed you need a strong passion for the business and
a desire to change peoples lives for the better.
Image
Consultancy Requirement
Clients look out for specific things when considering an
image consultant. The professional should have an exhaustive curriculum and
credibility. The job description has
room for post training and support.
Professional
Qualifications and Associations
You need to acquire skills and technical knowledge of
image consulting. A good degree in
business management is important.
The more degrees, certification and association you have
the better your credentials. You need to get versed in the core competence of
the profession.
Develop a reputation, build credibility and get
certification. Other requirements involve joining professional associations
such as ICSI, AICI and IFIC. A professional in image consultancy needs a
business identify and competence in consulting to get certified.
Continuous
Learning
Professionals in this field continually need to upgrade
skills. They need to remain trendy and attend programs.
Apart from competency in image consulting, certification
and knowledge of current trends a basic knowledge of business is important to
the success of your enterprise.
How
to Create a Business Identity
Make your business legal by registering it with the corporate
affairs commission. Incorporate the business as a sole proprietorship or
limited liability company. You need insurance cover and a tax identification
number.
Equipment
The only equipment you need is a dedicated office and
consultancy room. You need basic office furniture such as chairs, dedicated
phone, fax, printer and computer. The major investment is personal development
and knowledge of different aspects of the job.
Service
There is nothing better than providing excellent service
and guidance. Image consultancy is about personal service. Your client base
will increase through referrals from satisfied clients.
Marketing
To succeed you need effective marketing strategies.
Create awareness in your neighborhood through advertisement.
Use traditional methods such a printing call-cards,
flyers, posters, billboards and sign boards. Become a public speaker and
leverage on seminars and public awareness strategies.
A powerful promotional tool is through referrals and word
of mouth. Satisfied clients will always recommend your services to friends and
confidants.
Build
a Website
Hire a web developer to build a website for your
business. Make sure the site showcases you credentials and services.
Get recommendations from satisfied clients and
celebrities. Make sure you purchase a top domain name that corresponds to your
business name.
A website provides more marketing avenues such as
directory listing, social media advertisement and other online resources.
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