The property needs to conform to different requirements
such as high traffic, niche and quality content. The business plan and
objectives would determine if advertisement is the best option.
Different
Monetization Methods
Some websites are built for eCommerce or drop shipment.
Others are content website or blog. No matter the template along the line the
administrator would consider different monetization options.
They can develop their own products or sell third party
products. Other methods include affiliate programs, eBook sales and online
courses. The primary way webmasters earn revenue is through advertisements.
- Sell your own products
- sell third party products
- affiliate programs
- eBook sales
- online courses
- advertisements
There are three ways to serve advertisement on a site.
You can use banner ads powered by affiliate programs or advertisement networks.
The advertisement networks are the most common method used by webmaster.
The third method is selling advertisement space directly
to customers. The common models are
CPM, CPC and CPA.
Affiliate
Advertisement
A webmaster could decide to signup as an affiliate. The affiliate
is then given a special URL per product for effective tracking.
The cookies track any user that clicks the advert for a
specified period. The tracking period is usually 30 or 60 days. Once a purchase
is made the affiliate earns a small percentage.
Most affiliate sites provide banners of different sizes
for affiliates. Popular sites that offer affiliate opportunities are Amazon
associate, eBay and many host providers.
Advertisement
Networks
There are many ad networks but the most popular is Google
Adsense. A website with adsense earns when someone clicks on the banner. There are
strict guidelines and any infractions could lead to an outright ban.
A list of
advertisement networks is media.net, Ad Maven, Adbuff and Infolinks. Others are
Recontent, Undertone, AdBlade and Adsense.
List
of Some Advertisement Networks
- Adsense
- Media.net
- Ad Maven
- Adbuff
- Infolinks
- Recontent
- Undertone
- AdBlade
Direct
Sales
If you have huge traffic you can sell advertisement
directly to companies. This method is highly profitable and simple.
You offer advertisement space and set your own prices. If
you have adsense on the site make sure your adverts are easily differentiated.
Things to consider before selling advertisement space are
reasonable traffic, comprehensive statistic of site performance and charges. You
can prepare a contract, accept payments and find potential advertisers.
How
Webmaster Earn from Advertisement
Webmasters earn from banners on their site. The site
should generate huge traffic to become profitable.
The advertisements are usually banner ads and placed at
strategic locations. Common locations are header, side bar, footer or within
the content of the site.
The banner ads are either context and image or only context.
The sizes of banners also differ from skyscrapers to smaller ads. There are
three ways banner ads work, pay per impression, pay per click or pay per sale.
Affiliate networks offer subscribers a fixed percentage
for every sale. Cost per Mile are based on Impressions and estimated at 1000
impressions for $0.25. There are
also pop up advertisement, link advertisement and referrals.
1 comments:
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