An actionable plan should guide your present and future endeavors.
Web design business is very lucrative and competitive.
To succeed you need regular clients and a good marketing
strategy. You need to build a brand name, apply proper pricing and use tracking
tools. Proper time management is crucial to the success or failure of the
enterprise.
Steps
to Starting a Freelance Web Design Business
1. Write a business plan
2. Calculate startup costs
3. Branding
4. Build a Portfolio website
5. Create a Routine
6. Network
7. Get Social
8. Pricing
9. Use Tools
10. Marketing
Challenges
Despite the juicy aspects of freelancing there are also
many challenges. A freelancer works a thin line between work and home life. You
need to earn irregular pay and apply serious marketing to get clients. The
business is very competitive and trends change overnight.
- thin line between work and home life
- irregular pay
- serious marketing to get clients
- business is very competitive
- fast changing trends
Starting
a Freelance Web Design Business
Write
a Business Plan
A business plan describes your business future. The document
would highlight your strategy, resources and abilities.
The plan offers an insight on present and future goals
including growth. The plan provides different set of resources including
increased assets and greater profitability.
Startup
Cost
The first thing to do is to calculate your startup cost. Costs
include equipment such as laptop, modem, office space and furniture. Others are
utility bills, rent and marketing.
You need stationeries, software, scanner, phone line and
a laser jet printer. Other considerations are personal liability insurance and
tax issues. To save costs on rent you could work from home and create a dedicated
workspace.
Branding
Freelance work is very competitive so you need to
establish your brand. The brand name could be an agency or an individual.
Branding as an individual puts a face to the brand. The client
can easily relate to the person and follow his antecedents.
Registering a business name is also an effective branding
strategy. The client identifies with the name and offers the freelance an
avenue for growth and expansion. The perception of your brand name is a very
important in web design business.
Build
a Portfolio Website
A web designer without a website is like a sailor without
a boat. The website should showcase your skill to prospective clients. Prospective
clients want a visual representation of your skill.
A website is the perfect opportunity and great marketing
tool. You can use the site to create a portfolio of your work by adding websites
images and URL.
Include recommendations, customer reviews and prices. If
you don’t have any websites offer to build a few for charity organizations or
people in your locality. This will help increase your inventory and portfolio.
Why
Build a Portfolio Website
- showcase your skill to prospective clients
- visual representation of your skill
- great marketing tool
- adding websites images
- add recommendations and customer reviews
- add prices
- How to Start a SEO Consultancy Business
Create
a Routine
As a freelancer you need to build a routine. You could
specify working periods from 5AM to 4 PM.
The daily routine would put your job into perspective and
you become more productive. You could
decide to work only night if you are so inclined.
Building a regular routine is what separates the successful
freelancer from others. Time management is very important in freelancing
including proper tracking
Network
Freelancers build formidable network of professionals in
related fields. They work in tight communities and offer a good support system.
You need to join and find such communities to make your
job easier. They offer advice on changing trends, new software and troubleshooting
answers.
There are many learning sites to help improve your skill.
They provide a wealth of information on web designs, templates and job
opportunities.
- They offer a good support system
- Makes your job easier
- They offer advice
- Follow changing trends
- New software
- Troubleshooting answers
- Help improve your skill
- They provide a wealth of information
- Find new templates
- Job opportunities.
- A Beginners Guide to Starting an E-Commerce Store
Get Social
It is important you have a social presence. Social
platforms build relationships between professionals and clients.
It is also an effective marketing tool or informal job
board. Top social sites to consider are twitter, Facebook and Linkedin. Linkedin
is a good place to establish your brand and showcase your professional
qualifications.
Pricing
The amount you charge your clients is very important. Make
sure the price is competitive and reasonable.
You need to fashion a price framework by establishing
your fixed and working capital. The question is what it takes to create
websites.
You need to figure out a pricing system based on your client’s
requirements. Other parameters to consider is duration of the project, utility
bills, software and host plan. Another pricing strategy is to work according to
talent and skill.
Tools
Web designers rely on many tools to effectively deliver
quality work. The tools are used to track time, send invoices, and integrate
bank accounts or online financial management.
Others are used for project management and task
management. Web designers need powerful pro themes and web templates for proper
SEO and responsive themes.
Marketing
To reach clients you need to device a few marketing
tactics. Advertise in newspapers, web magazines and use Adwords.
Other strategies include social media advertisement and classified
ads. List your portfolio site on directories and yellow pages. Use freelance
sites like fiverr to showcase your work.
0 comments:
Post a Comment