There are different brands of baby food in the market. The
market is highly competitive and requires moderate capital expenditure.
The amount needed to start a wholesale baby food business
depends on the number of products, location and size of the enterprise. Baby food
business is regulated therefore purchase branded products that conform to food
and drug administration requirements.
Choose specific products according to popularity and
market demand. There is no need stocking baby food that no one wants.
Starting a baby food wholesale or retail business is
highly lucrative. To launch the enterprise lease a shop, source products from
manufacturers and secure funding.
You can write a business plan and carry out a feasibility
study. Here are a few business ideas on how to start a wholesale baby food
business.
How to Start a Wholesale Baby Food Business
Baby
Food Products
There are many baby food products you can add to your
inventory. Focus on products that have high nutrition and are easily digestible
such instant Cerelac baby food.
Other products are baby food maker that contains quality
raw materials, baby food banana powder and Lactogen baby food. More include
baby containers, food making machines, baby food warmers and food package sets.
A baby food wholesaler can stock baby food related items alongside
different baby food.
Registration
of Wholesale Baby Food Business
You don’t need many permits or licensing to start the
enterprise. Apply for a trade license and get appropriate insurance.
Register a business name and secure a limited liability certification.
Find out local or state permits to operate the enterprise.
Locating
the Wholesale Baby Food Store
The location of your store is very important to the success
of your enterprise. Locate your store in a commercial area that has heavy vehicular
and foot traffic.
The store should be visible and easy to find. Sell your
products to retailers and private couples. Make your store is visible by
printing a huge signboard and don’t forget to provide adequate packing.
Sourcing
the Baby Food Products
Secure a wholesale contract with major baby food
manufacturers in your locality. They provide marketing support and other
incentives. Purchase popular brand names that offer high quality products at affordable
prices.
Hire
Staff
The staff strength depends on the size of your operation.
You need sales girls, security, cleaners and sales clerk.
Hire an account to balance the books and develop a
marketing strategy. The company also needs a delivery bus to supply goods to
customers.
You can network with grocery stores, malls, supermarkets
and small shop owners. The more customers you have the faster the products fly
off your shelf.
Build
a Website
Hire a website developer to build a befitting website for
your company. On the website highlight your products, price, imagery and
location.
Add a dedicated telephone number, contact page, about us
including email address. Makes sure your website is targeted to your preferred location.
Include shipping costs and a shopping cart for online orders.
Write
a Business Plan
Write a baby food wholesale business plan and carry out a
feasibility study. The business plan would guide the formation of your
enterprise.
It will provide information on wholesalers and retailers
in your area. Other important information is customer preferences, prices and
favorite products. The business plan could help facilitate funding through bank
loans.
Financing
the Baby Food Wholesale Business
The business is capital intensive due to the high costs
of baby food. The products you purchase will take up 55% of your total
investment. You need funding to lease shop, shelves and furnishing including
other office equipment. Other things that require funding is labor costs,
utilities, transportation and marketing.
Marketing
the Products
Luckily major baby food manufacturers employ aggressive marketing
and branding. The wholesaler leverages on the popularity of the brand and only
needs to find their own localized markets.
Find lots of
retail outlets and markets to push your products. Use sales commission agents
to reach different markets for your products.
1 comments:
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