Macaroni and
noodles are enriched, fortified, milk, wheat or soy and attract huge patronage
and good prices. There are three ways to
leverage on the pasta business.
Trade dry packaged brands, make your own fresh pasta
products or start a restaurant. Fresh pasta making is easy and does not require
expensive machinery.
The machinery is either handheld pasta maker or
commercial extrusion process. To establish your fresh pasta making company you
need to learn how to make different kinds of pasta.
Understanding the basic process and ingredients will
tailor your services to your customer’s tastes. The ingredients are simple,
basic and easily bought in the open market.
Fresh pasta is made from fresh ingredients and does not
have a long shelf life except produced alongside dry packaged pasta. What differentiates pasta brands in the market
are shapes, color, and flavors.
A major advantage of starting a fresh pasta business is
low manpower and customization.
What
is Pasta?
Pasta is a traditional Italian food made from unleavened
dough. The dough is usually wheat flour mixed with eggs, formed into shapes and
baked.
The production process of fresh pasta is through hand
manipulations. While commercial pasta is made through an extrusion process.
Pasta is formed into different interesting shapes, colors
and sizes. However the common types are long narrow strips.
Commercial pasta manufacturers use the extrusion press to
manufacture huge number of the produce. The main ingredient pasta dough is made
out of wheat flour or semolina.
However different types of flour are also used in making
pasta. Other ingredients in pasta are seasonings, cheese, mushroom, purees,
herbs and spices.
The choice of ingredient depends on the recipe and
manufacturer.
Different
Variety of Pasta
There are different variety of pasta from the long pasta,
short pasta, minute paste, egg pasta, baked pasta and fresh pasta. There are
many types of dried macaroni such as fortified macaroni, enriched macaroni,
milk macaroni, vegetable macaroni, and wheat and soy macaroni.
Noodles products include enriched noodles, vegetable
noodles, enriched vegetable noodles and wheat noodles. Dried commercial
manufacture of pasta is highly regulated.
To setup your pasta business you need commercial space, training
and effective management structure.
Create
a Good Pasta Recipe
The first and most important step towards owning a
successful pasta business is creating your own recipe. The recipe should under
go lots of experimentation, product testing and feedback. Once you have created
a good recipe the next step is writing a business plan.
Writing
a Pasta Making Business Plan
The business plan should cover ingredients, location, management
structure, labor and initial funding. Other parameters in the plan are future
goals, growth potential and customer base.
Factor costs of equipment, permits packaging. Make sure
you carry out a feasibility study of competition in the area and current
prices.
Locating
the Fresh Pasta Business
To launch your enterprise you need a good location. A recommended
size of 200 square meters will do nicely.
You can lease space in a shopping center, traditional
store or mall. Locate the business in a commercial area with lots of vehicular
and foot traffic.
Marketing
the Fresh Pasta
Fresh pasta accounts for over $1 billion market share in
Italy making it a highly popular food. It is impossible for fresh pasta makers
to compete favorably with commercial dry pasta manufacturers.
This is because dry pasta manufactures have huge
financial backing, lots of branding and market research. Most fresh pasta
makers are localized to a particular area.
Therefore you need the patronage of your immediate
community to succeed. Luckily many people still prefer fresh pasta to packaged
ones.
A good marketing strategy is to target people in your
area for better results. Use handbills, posters, complementary cards, banners
and signboards to attract customers.
Make sure your business has a friendly community ambiance
and organize fun events. Customized products are big sellers so understand your
customer’s needs.
Seek joint venture supply partnership with restaurants
and sell to retailers.
Register
the Fresh Pasta Business
Register the pasta business as a sole proprietorship
business. Apply for a trade license and register a business name.
There are safety and health checks you need to pass before
operating a commercial kitchen. Find out the state and local government laws binding
the enterprise. Sell your product at health stores, flee markets, fairs,
farmers markets and to restaurants.
Financing
the Pasta Business
You not need huge funds to start a fresh pasta making
business. It is easy to start the business from home or commercial premises.
The equipment you need for a small pasta operation is
basic and easy to buy. Try target savings with a commercial bank or borrow
money from friends and family.
Build a website to showcase your product and apply search
engine optimization and targeting.
Noodles are popular in many countries and eaten
regularly. Manufacturing them is profitable, easy to execute. The business is practical large or small scale
and raw material abundant in local markets. You need basic equipment either branded
or locality manufactured in you country.
Why
Invest in Noodles Manufacturing
The question is why invest in noodles manufacturing. The
product is easy to produce, ready to eat, durable. The product is popular, low price,
availability of raw materials and convenience of preparation. Investors make
huge profit selling the product.
- easy to produce
- ready to eat
- durable
- product is popular
- low price
- convenience of preparation
- Investors make huge profit
- availability of raw materials
Types
of Noodles
Before you venture into the business you need to identify
the different types. Although there are different variations you have two major
categories. You have the instant ready to eat and plain noodles.
How
to Start a Noodle Manufacturing Company
Factory
and Location
The manufacturing plant should have adequate space to
accommodate equipment. You need an administrative office, warehouse, packing
and loading area.
The location could be in a commercial area close to your
customer base. You need transportation trucks, utilities like clean water,
electricity.
- adequate space
- administrative office
- warehouse
- packing and loading area
- transportation
- utilities
Funding
The amount of money you need depends on the size of the
operation. Secure funds through target savings or borrow from friends, family.
Larger operations need huge startup so approach a commercial bank in your area.
Use angel investors, partnership or find a core investor.
Legal
Compliance for Noodles Manufacturing
This legal compliance for noodle manufacturing is
pertaining to Indian. To establish a noodles plant you need to fulfill certain legal
requirements.
Commercial producers need a trade license, company
incorporation and BIS certification. You need ISO 9001certifiction including an
FSSAI license.
Then apply for Udyog Aadhaar MSME online registration.
Your product is subjected to value added tax. You need food handler’s
certification, insurance cover, tax identification number. Your manufacturing company
must comply with the PFA ACT and GMP.
Legal
Compliance for Noodles Producers in India
- trade license
- company incorporation
- BIS certification
- ISO 9001certifiction
- an FSSAI license
- apply for Udyog Aadhaar MSME online registration
- product subjected to value added tax
- food handler’s certification
- insurance cover
- tax identification number
- comply with the PFA ACT and GMP
Raw
Materials
The type of noodles you produce will determine the raw
materials. Basic ingredients are wheat flour, sodium bicarbonate, vegetable
oil, spices. Others are salt, sugar, and starch.
Noodles
Making Equipment
The choice of machinery will determine the output. You
need good equipment and right consistency to produce quality products.
Common equipment found in production plants are noodles making
machine fitted with adjustable die-heads, dough mixer. Others are vertical powder
mixer, wooden trays, weighing scale. More are water boiler, pouch filler,
sealing machine, plastic buckets.
Equipment
- noodles making machine with adjustable die-heads
- dough mixer
- vertical powder mixer
- wooden trays
- weighing scale
- water boiler
- pouch filler
- sealing machine
- plastic buckets
- steps to start small scale flour.
Noodles
Manufacturing Process
The manufacturing process involves dry mixing, ingredient
blending. The dough is then formatted and ingredient mixed using the dough
mixer.
The kneaded dough is transferred to noodle maker and extruded.
The length is cut to desirable sizes. The final stages are pre-drying to
determine appropriate moisture content then steaming to dry.
The product should have good consistency, length color,
and long shelf life. The final product should be subjected to quality control, packaging,
labeling.
- Dry mixing
- Dough formation
- Extrusion
- Pre-drying
- Drying
- Packaging
- Labeling
- p
Marketing
It is important to establish a distribution channel. You need
many wholesalers to push your product. Use product branding, vigorous advertising
including product awareness campaigns. Offer rewards, competitions and offer
good prices.
Use television adverts, radio, flyers, billboards, signboards,
distribute business cards to grocer store owners. You can sell your product in
grocery stores, supermarkets, open market or food vendors.
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