Some entrepreneurs prefer opening a kiosk instead of
renting a large store. This is because they want to save costs on rent and
leverage on the practicality of such an arrangement.
Kiosks are easily to build and construct in heavily
trafficked areas. Other advantages are easy access to customers and good
visibility.
How
to Start a Cell Phone Kiosk Business
Legalities
Register the business with the corporate affairs
commission or such regulatory bodies in your country. Then apply for employer identification
number through your Inland Revenue service.
You need a retail sales license from the department of
revenue. This provision is not applicable in some African countries. If you are
leasing a space read the agreement carefully to avoid any contractual problems.
Equipment
A cell phone retail business needs basic equipment.
Common equipment’s are cash register, business sign and computer retail
software. Others include the kiosk, display equipment, table, chair and
complementary card.
- cash register
- business sign
- computer retail software
- kiosk
- display equipment, table
- chair
How
to Market Your Cell Phone Business
To market your cell phone business use traditional
advertisement. This will reduce costs and attract potential customers. Print
flyers, posters and banner. Put up a sign board at the kiosk to attract
patronage.
- Print flyers
- Posters
- Banner
- sign board
- business cards
Build
a Website
You could sell some of your phones online by building a
website. List the site on yellow pages, directories and classified websites.
The website should have images of product, description
and price. State the shipping method and add a shopping cart.
You could target the site to demography or sell to the
world. To build the site you need a host plan and domain name. Make sure the
eCommerce site is attractive and easy to navigate.
Print
a Business Signboard
It is important to print a signboard to inform
pedestrians of your business. The sign should have your business name and type
of products you sell. Luckily GSM brands and phone companies provide free
advertisement banners for their product. Use them to decorate the kiosk.
How to
Setup your kiosk
To set up your kiosk you need to find the ideal spot.
Many kiosk owners locate vacant plots to erect the kiosks.
Best locations are pedestrian crossing, commercial areas and
areas with heavy human traffic. Areas with large population are ideal and add
tables, chairs, POS terminals and other essential equipment.
There are two ways to get a kiosk. The first way is to
lease an empty kiosk or construct your own. Make sure the kiosk is well secured
to prevent theft of your merchandize.
How to
Choose the Best Location
There are a few things to consider before choosing the
right spot. Cell phone business is highly competitive and finding a location
with very few vendors is difficult. You need a heavily trafficked area with
lots of vehicular and human movement.
Connect
with Phone Wholesalers
Phones are not cheap so stocking huge number of phones
requires serious financial involvement. A cell phone retailer might decide to
sell both used and new phones.
Try to network with other retailers that stock high-end
phones to offer your customers a variety. To increase profit, add phone
accessories such as phone cases, batteries and chargers.
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