What
is Short Code?
A Short code is a special six or five digit phone number
used by GSM provider to send text information to users. Everyone at sometime
have received those sometimes annoying text messages. The people that send the
messages are smiling to the bank anytime there is a subscriber.
Products
and Services of Short Code Company
Short code companies offer small businesses different
products and services. The products are SMS marketing, business text and MMS
marketing. Others include SMS API, text messaging and short codes
How
it Works
Investors looking to cash in on this gold mine can get
the code from third party providers. Top networks like MTN, GLO supply the code
to providers and in turn small business owners can get a shared or direct short
code.
Types
of Short code
There are basically two types of short codes the
dedicated short code or shared short code.
Dedicated
Short Code
The dedicated short code is used exclusively by a brand. A
dedicated short code can cost from N360, 000+ and providing it could take a
substantial time. You need ongoing financial commitment, technical expertise
and time.
The band handles the entire process such as setup and
associated fees. Setting up a dedicated code requires some level of technical expertise
and huge funds.
Shared
Short Code
The shared code is cheaper and best for small businesses
on a budget. The shared code is used by multiple brands that share the fees and
setup.
This makes it easier to setup and much more affordable
than dedicated short codes. The reason brands can use a shared code is the
different Keywords.
The system basically uses a keyword routing system. The
keyword differentiates the users and account holders.
Some provide advanced features that automatically handle opt-in/out
requirements and sub-keywords. The keyword is what the subscribers send to receive
the information.
A good example is Text ‘Vote’ to 33551. The keyword in the example is
Vote. Shared keywords are ideal for small business on a small budget. They can
start relatively quickly and infinitely less startup expense.
Short
Code Earnings
The amount of money you make depends on the sharing
formula. The amount deducted from each subscriber is shared between the small
business, the provider and the network provider.
The usual value of airtime deducted is N30, N50, and N100
that is shared. The third party provider shares the 50/50% with the small
business owner
Here
is how the Network Deducts
Tariff (NGN)
|
Visafone
|
MTN
|
Airtel
|
Glo
|
Etisalat
|
30.00 NGN
|
10.930
|
8.851
|
14.781
|
9.851
|
13.210
|
50.00 NGN
|
21.088
|
18.702
|
22.018
|
13.623
|
21.043
|
100.00 NGN
|
30.233
|
35.334
|
48.501
|
24.939
|
40.340
|
How Subscribers
are billed
Once a GMS user answers the text they become subscribers.
Subscribers are billed through a tariff system deducted from them once they
subscribe. The tariff system is N30, N50, N100 based on the cost of the
subscription. A good example of reality shows earning huge amounts through
short code messaging is The BIG Brother Franchise.
Uses
of Short Code
There are many uses for short code that could generate
engagement. Good examples are reality shows, game shows, health tips, business
tips and win promotions.
Some are used to provide useful information and tips to subscribers.
Setting up a short code business along this line equates to huge earnings for
the small business.
How Small
Business Make Money with Short Code
The small business owner makes money with short code in
partnership with the company that issues the code. They also provide access to
the dedicated phone number for marketing.
To make money with short code you need to get one. The next
step is getting people to respond to the text message. The more responders the
more money you make.
Before you can make money you get the short code, choose
a campaign and get the message out to the public. Once you get responders you
start raking in the cash.
How
to get the Message Out
To get the message out to the public you need to promote
the short code. The best way is to use traditional methods such as printing
flyers, posters or banners. Use radio or television advertisement to reach
potential subscribers. Other effective promotional methods are bulk SMS sites
to promote the code.
Types
of Campaign
The type of campaign you run would determine success or
failure. Typical campaigns are education, health and fitness related.
Others are relationship, competitions or wealth creation
tips. Once you get a good campaign you tend to make good money. The more
subscribers you get the greater your profit sharing.
Product
Uses
Product uses include subscription services, SMS quiz, and
information services. Others are SMS voting promotions, and SMS competitions.
Product
Uses
- subscription services
- SMS quiz
- information services
- SMS voting
- Promotions
- SMS competitions.
Target
Market for Short Codes
There is a huge list of people to target with your short
code. Popular targets are students writing job, graduate seeking employment and
Men looking for love. Others are people interested in entertainment, sports
betting tips and religious people.
- students writing
- Graduates seeking jobs
- Men looking for love
- Entertainment
- sports betting tips
- Religious people
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