People date to find a compatible partner to start a
relationship or get married. There are
many reasons why people date however companionship is high on the list.
In today’s fast changing world it’s harder to find your
missing rib. Due mainly to tough work schedules and other reasons people find
it difficult to make the connection.
Many smart
entrepreneurs have noticed the void in this industry so they invest in match
making. A dating service provides a platform where single individual visit to
find their ideal partner.
The business works both offline and online. The business
does not require huge investment and is operated from home or office.
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| image source-pixabay.com |
Research
your Competitions
Dating services abound and are found in many countries.
Some are more successful than other with thousands of subscribers and
participants.
Study you competitors and see what they are doing right
or wrong. Find out about the industry and added value services they offer.
Are their any such services in your immediate area these
are questions to answer.
Open
an Office
You can either open an office to meet couples or work
from home. You office needs a receptionist and office equipment.
Lease a property in an urban area close to residential neighborhood.
The demography of people actively seeking relationship is usually 21-50 years
of age.
Find
Your Target Market
Your target market could be tailored to a specific niche
or race. It could be community based, location specific or operate a broad
market.
Focus on a theme to further streamline your members. Make
sure you provide a comprehensive data of members and preferences.
Create a form for new members to fill prior of inclusion
in the program. The form should contain name, age, sex, eye color, ethnicity
and country of origin.
Others are social leanings, academic level, interests and
dislikes. Most dating services also include picture of the individual. To get
ahead in the business you have to differentiate your services from your
competitors.
Offer
Added Services
Registration on many dating websites is free however the
entrepreneur needs to create additional services. The additional services are
the money makers.
Offer premium members better placement and additional
services. The list of services should be innovative, fun, safe to provide an
enabling environment for love. Your services can include coaching, bio-metric
pairing and date nights.
Pricing
Premium members pay a subscription fee for added
services. This improves their chances of making a love connection. Offer
services such as wardrobe assessment, chaperon service and literature.
You need to create a good price guideline that works.
Some dating services withhold telephone numbers until the person interested
signs up as a member. Dating services provide updates and biography to premium
members.
Register
your Business
You can register your business as a sole proprietorship
or limited liability company. There are very few licensing or permits required.
If you work predominantly online you don’t have to get a
permit. Select a powerful attention grabbing name to attract viewers.
The domain name should correspond with the name of your
dating agency. Then build a befitting
website for your agency.
It is odd to run a serious dating agency without owning a
website. You need only one or two staff to run a dating agency.
Don’t forget to get liability insurance to protect
against litigation's. If you work from an office create a comfortable room for
consultations.
Build
your Website
You need a website designer to create a good website for
your agency. The graphic design should be attractive fun and easy to navigate.
You website should be interactive, updated frequently auto
or manually moderated. You need a website to run your dating service.
The advantage of running a website is different money
making opportunities. There are also many templates during the building
process.
Once your web designer comes up with a banging theme and
decent traffic you can monetize your blog. Your website can make money from
advertisement placement.
Use Google Adsense
to serve up related advertisement. Other additional income sources are
affiliate programs focused on gifts, restaurants, cloths and romantic destinations.
Don’t forget paid membership on the premium accounts.
Promote
your Dating Service
Promote your dating service through your website or blog.
Use colorful brochures, posters, handbills, business cards and banners.
Advertise in local and international newspapers including top singles
magazines.
Target your clients through online advertisement on
FaceBook and Google Adwords. Organize fun outings and events including free
seminars or symposiums.
Conclusion
Owning a dating agency is fun and rewarding. Once there
is a love connection gather testimonials from satisfied clients.
Network with value added companies to make your job
easier. There are some association you can look into to become a member.
Offer quality service including prompt response and you
will do well in the dating business.
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