Every woman at one stage of her life needs sanitary pads.
Because they are used regularly such pads have a huge market base.
It is highly competitive and there are a lot of major
players. The business is very profitable however it requires adequate planning.
To create pads that make profit and are in high demand
you need quality products. There is no substitute for quality so keep that in
mind.
Another strategy is to offer competitive prices to
attract patronage. Pricing, quality and effective branding is the simple formula
to success. Here are a few steps on how to start your sanitary pad business.
How to
Start a Sanitary Pad Business
Do Lots
of Research
The sanitary pad business is highly saturated and
difficult to penetrate. This is because of the huge profitability and market
base.
You need to research your locality and host community. To
strategies organize surveys and gender mapping of your area.
In the survey you need to establish age group of women in
your area including shopping habits. You need to find out their favorite pad
manufacturers, shape, sizes and designs.
Study your competitors by observing their marketing
strategy, product and company structure. Test favorite products to discover why
they have many customers.
To succeed you need to understand your customer’s needs,
price specification and quality. The research could also focus on public
opinion, production techniques and new trends.
Learn
the Trade
The trade covers both the business aspect as well as the
manufacturing process. The scale and scope of your enterprise including the
production process are factors to consider.
You need to understand the production process or hire a
consultant. There are many resources available to entrepreneurs eager to learn
the production process.
You can take online courses, read books or get practical
training. Other ways are through seminars and apprentice programs.
Suggestion: Why
not buy a high quality pad and open it up to see how it’s made.
How
to make reusable sanitary pads
Register
your Business
Register your business either as a sole proprietorship or
limited liability company. Select a good business name and get insurance.
You also need a catchy brand name for your product. Patent
the product and brand name to safeguard an original design and product.
Secure a trade permits and other licensing from you local
authorities. You might need a personal identification tax number and value
added tax
Locating
your Sanitary Pad Business
You can buy or lease property to start your sanitary pad
business. You need a small warehouse to produce the pads.
Make sure your factory space can accommodate the
manufacturing and packaging process. You might also need a storage facility and
bus for transport.
Apart from your factory space you need an office to
coordinate the running f your enterprise. The office handles orders, shipment,
sourcing of raw material and marketing.
Make sure your factory is located close to the source of
raw material and customers.
You need a receptionist, a secretary, factory works such
as machine operator and packaging. You need at least a bus driver to transport
both raw materials and finished products.
Other staffs are marketers, management staff, cleaner and
security.
The
Sanitary Pad Product
Make sure your final product goes through sampling and quality
control. The secret to success is producing high quality products at reasonable
competitive prices.
Before your pads are approved for the market they need
certification with products standard test. Find out the government organization
in charge of such testing in your country.
To differentiate your product it needs the branded name
and logo. Get a graphic designer to create a beautiful logo for your product.
Packaging
Sanitary Pads
Develop a one month package to accommodate any woman. The
recommended pieces should be between 8-10 pads in an attractive package.
Make your package very attractive and irresistible to
customers. You need every edge possible to beat large manufacturers.
Marketing
Sanitary Pads
Launch an effective marketing strategy to reach customers
in your locality. Print posters, billboards, handbills and complementary cards.
Advertise in newspapers and gender issue magazines. Use
television advertisement and radio programs.
Offer your customers incentives and promotional deals.
Create fun interactive programs and bonanzas.
Create a website and add a shopping cart including images
and description of your pads. Ship your goods through drop shipment, courier services
or posts deliveries.
Reach out to supermarkets, pharmacies, wholesalers, local
stores and retailers. Secure bank loans, partnership agreements or target
savings to raise funds for your business.
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