Starting an independent petrol station requires two
things getting a gas trade licenses and building the station. Getting the
appropriate permits and licensing is the most difficult aspect of the
enterprise.
New players in oil and gas need to hire an expert to
facilitate the process of certification. To secure a permit to operate a petrol station
you need to apply to a designated regulatory authority.
You must fulfill different provisions before approval.
The second method is acquiring a franchise from an established brand. And the
final method is buying an already established station and inheriting the
permits and certification.
How
to Start your Petrol Station
There are two categories of petrol stations the
independent marketers and franchise operators. You need serious money to
establish a petrol station.
The funds are used to get franchise agreement, permits
and construction your station. To start your station you need to decide between
a franchise agreements or become independent.
Funding
You need lots of funding to start a petrol station. You
can collaborate with a group of investors or seek bank loans. Offer equity in
the startup or find a core investor.
Services
The filling station can operate up to five services for
maximum gain. The core business is to sell premium motor spirit to vehicles.
You can also sell diesel products, lubricants and
kerosene products. Other added services include automated car wash and a
supermarket or restaurant.
The petrol station owner might decide to lease a shop on
the premises. You need a minimum of 2 petrol dispenser, 1 diesel dispenser and
1 kerosene dispenser.
You can increase the number of petrol dispenser at your
own discretion.
Starting
a Franchise Operation
There are many major markets who offer franchise deals.
Petrol companies such as Oando, Shell, Mobil, Total offer franchise
arrangement.
It is much easier starting your petrol station through
this method. They have a fixed amount a franchisee pays to get the gig.
Major benefits of running a petrol marketing franchise
are experienced assistance during the setup process and mentor-ship. They
provide assistant throughout the setup and operation of your enterprise.
Another major advantage is technical assistance during
the constructing of the station and marketing. The brand name is already
established and known to consumers.
You also get permits and licensing to operate the
franchise through the marketer. They allow the use of their colors, logo and
services.
They also provide intensive training for their
franchisees. Study the rules and regulations in your franchise agreement to
understand their requirements.
Look closely at the contractual agreement, royalty fees,
clauses, and support program. Other things are penalties, training and supply
agreement.
The franchise agreement provides provisions for use of
brand name and product supply. Engage a lawyer to study the agreement, licenses
and permits.
Independent
Petrol Station
To start an independent petrol station is infinitely more
difficult and tasking. You need to get appropriate permits and licensing to
start your enterprise.
Some of the requirements are environmental authorization
including site licensing. You also need a petrol retail license and land use
rights for your petrol station.
You need to first secure a land use right and
environmental authorization before applying for a retail license. The processes
are long difficult and subject to onsite inspections and recommendations.
The size of the plot and location is very important
before approval. The minimum landed plot allowed in some countries is two
plots.
Separate
Business Units
Filling stations have discovered other ways to make money
apart from dispensing petrol. They include convenient stores, mini marts, car
wash or service garage.
Some introduce boutiques and restaurants into their
design. Independent marketers can introduce a separate business in the design.
Determine the business unit that complements your filling station.
Buying
an Existing Station
Another way to get into the petrol marketing business is
buying an existing station. This is a short cut way to starting your enterprise
but very expensive. You can buy a station from an independent marketer and
establish your own brand.
Locating
the Petrol Station
Patrol stations have strict land provisions they should
follow. Approval is only given when they abide by them.
You are not permitted to open a station in a residential
area and the distance between operators is factored. The type of storage tanks,
dispensing machines and structures are regulated. Other consideration is the
average size of the property.
Supply
Franchisee stations get their supplies directly from
franchise owner. You only have to place an order with your major marketer to
get supplies.
An independent marketer has to source their products from
any source. They source products from importers, major marketers or buys from
private deports.
Marketing
The independent marketer needs to do all the promotions
themselves. They can advertise in national newspapers and auto magazines.
An effective
method to attract patronage is special promotions and discounts on lubricators.
Franchise owners don’t have to do any marketing because the major marker covers
this angle.
Step
By Step Guide to Opening a Petrol Station
Here are a few steps you need to take before opening your
petrol station.
Write
a Business Plan
Get a professional to write a comprehensive business plan
for your petrol station. Make it detailed and include type of services, number
of dispensers and products.
You need detailed organizational and management structure
including running costs. Focus on legal issues, finance, location and marketing
strategy.
Create a feasible budget, study contractual agreements,
franchise fees and startup costs.
Permits
and Licenses
Find out the permits and licensing you need to operate a
petrol station. You need insurance cover against liability. Make sure you
engage the service of a lawyer to study legal contracts.
Decide
on Company Structure
You need to decide on either becoming an independent
marketer or apply for franchise agreement. The independent marketer secures the
license, builds the station and markets the products.
A franchise agreement on the other hand uses the
trademark, business model and products of the major marketer. The franchisee
pays royalties to parent company including contractual agreements. Make sure
your engage a lawyer to study the contract in detail.
Research
How do you choose a franchise owner among the many choices?
You need to do some research by studying their contracts.
The contract should include supply, monthly royalty ratio
you pay and profit margin per gallon. Select a company that offers the best
royalty and brand name. Franchise owners are critical about location and will
not allocate permits to stations that are in close proximity.
Locate
your Business
You need effective market analysis when choosing a
location. The station should be located where there is heavy vehicular and foot
traffic.
You need easy entry and exit points and ample space. You
need to consider the growth potential, customer base and demand.
Find key areas to locate your station such as major
roads, and intersections. Find out civil construction project in the area to
avoid major issues. Also make sure you are up to date on state and local
government regulations.
Budget
and Planning
Now you know the direction to take you need a workable
budget. You also need lots of planning and implementation?
The budget should take into account financial
considerations such as real estate cost, building cost, equipment and product
purchase costs. Other estimates include insurance, legal, consultation and
startup funding.
You will expend lots of money on product supply and
transportation. Others are stocking the convenient store and general inventory.
Other costs are staff wages, and utility bills.
How
to Secure Funds
To secure loans from banks you need lots of
documentation. Some documents you present are tax returns, comprehensive
business plan and franchise agreements.
Others are budget, startup costs, supplier agreements,
inventory schedules and interim financial statement. Securing a bank loan to
finance you project is difficult but not impossible.
You will also need collateral to cover the loan. Once you
secure a loan study the interest rate before signing the agreement.
Organize
the Daily Operations
Congratulations you have secured a permit, built you
station and fully stocked what next. You need to plan on how to run the
station.
Your petrol station can run 24hrs or 10 hrs a day.
Operate efficiently, good quality and prompt service.
Hire dependable and trust worthy staff and implement a
strict monitoring system. Many stations operate the shift structure because of
the tasking job of attendants.
Hire an accountant and clerk to oversee your inventory.
Cash handling involves cash drops at bank midday and end of every business day.
You need to provide serious security to protect your investment.
Safety
Protocols
Since you are dealing with highly inflammable material
you need to put in place serious safety arrangement. Visit your local fire station,
safety and hazard experts for proper safety equipment and protocols.
How to Become a Crude Oil Broker
How to Become a Crude Oil Broker
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