The lease duration is usually with 48 hours of event or
extended periods based on contractual agreement. The major attraction to this
business is little recurrent expenditure and one time investment.
Apart from scheduled maintenance of equipment,
transportation and labor, the business is easy to operate. To start a rental
business you need adequate storage for equipment.
Other requirements are moderate startup capital, labor,
means of transportation and logistics.
Party
Rental Business Plan
The first step is to write a party rental business plan.
The plan should cover funding, inventory, mode of transportation and labor.
Carry out a feasibility study to find an ideal location
close to your customer base. You might decide to service residential areas or
commercial areas. Majority of your customers are private individuals or
corporate bodies.
Why Start
a Party Rental Business
A party rental business provides an essential service
with little overheads. The service is offered to private individuals or
corporate bodies celebrating special occasions.
You find such services at anniversaries, engagements,
weddings and birthday. Others are milestones, naming ceremonies, town planning
meetings and association gatherings.
Another advantage
is moderate investment and regular patronage.
- Small overhead cost
- Moderate startup
- Essential service
- Regular patronage
- Low skilled labor
- Low maintenance
Business
Registration
The enterprise works best as a sole proprietorship
business. You need an employer identification number and trade license.
Party
Rental Equipment
There are basic equipment's you need as a party planner.
You need canopy covers, chairs, tables, table cloths and lighting.
Other equipment's are coolers, truck/bus and basic tools.
The chairs/ tables are usually plastic while the canopy covers should be made
from rain proof material. Make sure the canopy is easy to assemble and
transport to venue.
- Canopy cover
- Plastic Chairs
- Plastic Tables
- Lighting
- Coolers
- Vehicle
- Office equipment
The Vehicle
A vehicle is very
important equipment for easy inventory handling. You could purchase a used
truck, box truck or heavy duty vehicle. A large bus is also an effective way to
transport the items.
- Truck
- Box truck
- Bus
- Heavy duty vehicle
Hire
Staff
This business only requires casual staff to load and off
load equipment. Loading and off loading is labor intensive so you need loaders
or lifting equipment.
Business
Location
The feasibility study should identify ideal locations for
your business. The location you choose should have large storage area for party
equipment.
This is because the chairs, tables and canopy are bulky.
The location should be easily accessible for loading and to gain regular
patronage.
Marketing
Neighborhood party rental owners need to promote the
business. The amount of money invested in marketing should be minimized.
You only need to reach out to people in your locality
through simple advertisement. Use sign boards, billboards and flyers to attract
patronage. Other ways to attract customers are through word of mouth and
referrals.
- Sign boards
- Billboards
- Flyers
- Word of mouth
- Referrals
- Free classified
- Website/blog
Build
a Website
You could increase visibility by building a website or
blog. The website should target your immediate environment.
Since your services are localized use neighborhood
publication, forums and free classified advertisements. Make sure your website
is attractive, easy to navigate and optimized.
Use social medial engagements and posts to reach
potential clients. On the site add an about us page, contact us, telephone
number, address and email.
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